Styler

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +53.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months

134K

Growth, 90 days vs prior 90

+53.0%

Conversion, latest week

2.3%

Market size, estimated

$103Ka year

Peak month

December1.8× the quietest month

Top search term

gillette styler33K searches a year

Listings sell for $34.27 on average, from $13.42 to $69.72. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $34.27 that is $17K to $26K a year per listing.

Average price

$34.27inside the $15 to $100 sweet spot

Price range

$13.42–$69.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

500–750

Revenue per listing a year

$17K–$26K

Returns

1.8%of orders · Amazon United States median 2.1%

47% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #282 within Men's. It carries 13,259 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

89%

Out of stock, average day

7.7%

Average rank

#282in Men's

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

13,259per listing

Listings tracked

19

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

45 months