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Stylecraft Shaver

Fail

The top 5 brands take 100% of clicks, so Stylecraft Shaver is a Fail.

Flapen Score
36
36 / 100
Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 48
Market size
$104K/yr68K searches / yr
90-day growth
+10.8%search demand this quarter
Competition
78%top-5 click share · 2 brands · 2 sellers

Flapen Score

Stylecraft Shaver against its category

The dotted line is the Beauty & Personal Care average. Past it, Stylecraft Shaver is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stylecraft Shaver market on Amazon at a glance

Shoppers on Amazon United States searched for Stylecraft Shaver 68K times last year and spent an estimated $104K. All 2 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+10.8%
Conversion, latest week
1.9%
Market size, estimated
$104Ka year
Peak month
June1.7× the quietest month
Top search term
stylecraft shaver18K searches a year

02 · Price

A sale here is worth $79.62.

Listings sell for $79.62 on average, from $39.20 to $171.77. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $79.62 that is $8K to $20K a year per listing.

Average price
$79.62inside the $15 to $100 sweet spot
Price range
$39.20–$171.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$8K–$20K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #807 within Men's. It carries 354 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#807in Men's
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
354per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Stylecraft Shaver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 25%
  • Open — no brand owns it (0%)

Demand

Stylecraft Shaver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Stylecraft Shaver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stylecraft shaver18K/yr
  • sc shaver13K/yr
  • style craft shaver14K/yr
  • stylecraft foil shaver7K/yr
  • shaver sc6K/yr
  • shaver stylecraft7K/yr
  • instinct shaver5K/yr

Reviews and returns

What reviews say buyers love and hate about Stylecraft Shaver

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Cutting/Trimming”
16%of negative reviews mention “Functionality-Overall”
4.6%of orders come back
“It does not work as described”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stylecraft Shaver questions

Answered from the same tracked data.