Style Edit Root Touch Up
MaybeProducts sell for $27.44 on average, inside the sweet spot. But the top 5 brands take 92% of clicks, so Style Edit Root Touch Up is a Maybe.
- Flapen Score
- 57 / 100Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 4857
- Market size
- $270K/yr240K searches / yr
- 90-day growth
- +4.4%search demand this quarter
- Competition
- 37%top-5 click share · 11 brands · 57 sellers
Flapen Score
Style Edit Root Touch Up against its category
The dotted line is the Beauty & Personal Care average. Past it, Style Edit Root Touch Up is stronger. Inside it, weaker.
Market
The Style Edit Root Touch Up market on Amazon at a glance
Shoppers on Amazon United States searched for Style Edit Root Touch Up 240K times last year and spent an estimated $270K. The top 5 brands take 92% of clicks. Demand peaks in Jul–Aug. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
4.1% of searches ended in a purchase last week.
Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $270K a year.
- Searches, last 12 months
- 240K
- Growth, 90 days vs prior 90
- +4.4%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $270Ka year
- Peak month
- July2.1× the quietest month
- Top search term
- style edit root touch up88K searches a year
02 · Price
A sale here is worth $27.44.
Listings sell for $27.44 on average, from $8.15 to $61.32. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $27.44 that is $7K to $14K a year per listing.
- Average price
- $27.44inside the $15 to $100 sweet spot
- Price range
- $8.15–$61.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$14K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Hair Coloring Products. It carries 11,023 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #39in Hair Coloring Products
- Average rating
- 4.16 starsAmazon United States average 4.42 stars
- Average reviews
- 11,023per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Style Edit Root Touch Up products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Style Edit Root Touch Up Powder | Temporary Hair Color for Gray Roots and Thinning Hair | Salon-Quality Transfer-Resistant Hair Concealer | Medium Brown 0.13 oz (Pack of 1)
- Price
- $33.55
- Rating
- 4.4/5
- Reviews
- 5,841
- Age
- 10y ago
Batci Hair Concealer Cream for Thinning Hair & Bald Spots - Non-Fiber Scalp Concealer Root Touch-Up for Men & Women Sweat/Water Resistant One Shade for Black Brown & Grey Hair 1 fl oz (30ml)
- Price
- $33.93
- Rating
- 3.6/5
- Reviews
- 287
- Age
- 10mo ago
Style Edit Root Touch Up Spray | Temporary Hair Color for Gray Roots and Thinning Hair | Salon-Quality Transfer-Resistant Hair Concealer | Dark Brown 2 oz
- Price
- $28.48
- Rating
- 4.3/5
- Reviews
- 2,287
- Age
- 13y ago
Style Edit Root Touch Up Spray | Temporary Hair Color for Gray Roots and Thinning Hair | Salon-Quality Transfer-Resistant Hair Concealer | Black 2 oz
- Price
- $30.87
- Rating
- 4.0/5
- Reviews
- 551
- Age
- 8y ago
Style Edit Root Touch Up Stick | Temporary Hair Color for Gray Roots and Thinning Hair | Salon-Quality Transfer-Resistant Hair Concealer | Dark Brown 0.11 oz (Pack of 1)
- Price
- $34.12
- Rating
- 4.4/5
- Reviews
- 1,458
- Age
- 8y ago
Trending
90-day click momentum
Style Edit Hair Building Fibers for Thinning Hair | Conceals Receding Hairlines Fine Hair & Bald Spots | 100% Plant-Based Hair Thickening Powder for Men & Women Dark Brown 0.88oz (Pack of 1)
- Price
- $20.55
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 6mo ago
Style Edit Hair Building Fibers for Thinning Hair | Conceals Receding Hairlines Fine Hair & Bald Spots | 100% Plant-Based Hair Thickening Powder for Men & Women Light Brown 0.88oz (Pack of 1)
- Price
- $20.72
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 6mo ago
Style Edit Root Touch Up Spray | Temporary Hair Color for Gray Roots and Thinning Hair | Salon-Quality Transfer-Resistant Hair Concealer | Medium Brown 2 oz
- Price
- $31.65
- Rating
- 4.6/5
- Reviews
- 4,621
- Age
- 13y ago
Style Edit Root Touch Up Spray | Temporary Hair Color for Gray Roots and Thinning Hair | Salon-Quality Transfer-Resistant Hair Concealer | Dark Brown 2 oz
- Price
- $60.20
- Rating
- 4.6/5
- Reviews
- 646
- Age
- 9y ago
Style Edit Root Touch Up Spray | Temporary Hair Color for Gray Roots and Thinning Hair | Salon-Quality Transfer-Resistant Hair Concealer | Light Brown 2 oz
- Price
- $61.32
- Rating
- 4.6/5
- Reviews
- 770
- Age
- 10y ago
Newest
by launch dateStyle Edit Hair Building Fibers for Thinning Hair | Conceals Receding Hairlines Fine Hair & Bald Spots | 100% Plant-Based Hair Thickening Powder for Men & Women Light Brown 0.88oz (Pack of 1)
- Price
- $20.72
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 6mo ago
Style Edit Hair Building Fibers for Thinning Hair | Conceals Receding Hairlines Fine Hair & Bald Spots | 100% Plant-Based Hair Thickening Powder for Men & Women Dark Brown 0.88oz (Pack of 1)
- Price
- $20.55
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 6mo ago
Hair Concealer Black 50g Waterproof Sweatproof Hair Filling Cream for Thinning Hair Instant Fuller Hair Look for Men and Women Moisturizing Hairline Concealer with Camellia Seed Oil 2PCS
- Price
- $15.26
- Rating
- 1.7/5
- Reviews
- 33
- Age
- 9mo ago
Batci Hair Concealer Cream for Thinning Hair & Bald Spots - Non-Fiber Scalp Concealer Root Touch-Up for Men & Women Sweat/Water Resistant One Shade for Black Brown & Grey Hair 1 fl oz (30ml)
- Price
- $33.93
- Rating
- 3.6/5
- Reviews
- 287
- Age
- 10mo ago
LIPFISBARBERSHOP.COM BLACKIFY Herbal Hair Concealer for Thinning Hair and Bald Spots (50 ml)
- Price
- $20.20
- Rating
- 3.1/5
- Reviews
- 282
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
11 rising
Sellers
57
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
37%
Top 20: 82%
Open market
5%
- STYLE EDIT62%
- BATCI HAIR ATELIER13%
- Boldify11%
- LIPFISBARBERSHOP.COM3%
- Thick Fiber3%
- Soelegant2%
- Open — no brand owns it (5 brands, 5%)
Demand
Style Edit Root Touch Up search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.1×
Search terms
Top Style Edit Root Touch Up search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- style edit root touch up88K/yr
- hair concealer31K/yr
- style edit root concealer32K/yr
- style edit25K/yr
- hair concealer for men28K/yr
- hair concealer for women15K/yr
- batci hair concealer for men8K/yr
- batci3K/yr
- batci hair concealer4K/yr
- style edit root cover up stick2K/yr
Reviews and returns
What reviews say buyers love and hate about Style Edit Root Touch Up
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Color is terrible
Wrong color
Color doesnt match
not effective
Doesnt work as described
Doesnt work
Too expensive
Way too expensive
Not worth the price
Doesn't cover well
horrible coverage
Not a strong coverage
Does NOT last
Fell short
Broke right away
Love
Best coverage
Coverage is solid
Flawless coverage
Excellent Product
Great product, great customer service
Good quality product, affordable & very easy to apply
Color match
shade is perfect
Color is great
Easy to put on
Easy fix
Easy and effective
Easy application
Ease of application
Easy to apply
Return
1.7% Return rate 74% Fixable by listing
Color is terrible
Wrong color
Color doesnt match
False advertising
False advertisement
Not as advertised
not effective
Doesnt work as described
Doesnt work
Doesn't add color to white hairs
It didn't color my gray hair
Color did not match my hair
Doesn't cover well
horrible coverage
Not a strong coverage
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Style Edit Root Touch Up questions
Answered from the same tracked data.