Stubble Trimmer for Men

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $320K a year.

Searches, last 12 months

225K

Growth, 90 days vs prior 90

+7.8%

Conversion, latest week

2.8%

Market size, estimated

$320Ka year

Peak month

August1.5× the quietest month

Top search term

double foil shaver29K searches a year

Listings sell for $50.54 on average, from $6.78 to $171.77. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $50.54 that is $5K to $13K a year per listing.

Average price

$50.54inside the $15 to $100 sweet spot

Price range

$6.78–$171.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$5K–$13K

Returns

1.6%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #53 within Men's. It carries 9,139 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

98%

Out of stock, average day

2.5%

Average rank

#53in Men's

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

9,139per listing

Listings tracked

58

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

9Amazon's first-year sales bar

Average brand age

40 months