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Stretcheal

Maybe

Prices already span $23.16–$70.96, with room to position. But the top 5 products take 100% of clicks, so Stretcheal is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$378K/yr66K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
100%top-5 click share · 1 brands · 7 sellers

Flapen Score

Stretcheal against its category

The dotted line is the Beauty & Personal Care average. Past it, Stretcheal is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stretcheal market on Amazon at a glance

Shoppers on Amazon United States searched for Stretcheal 66K times last year and spent an estimated $378K. One brand takes every click. Demand peaks in Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $378K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
11.1%
Market size, estimated
$378Ka year
Peak month
August2.2× the quietest month
Top search term
trilastin stretch mark cream33K searches a year

02 · Price

A sale here is worth $51.46.

Listings sell for $51.46 on average, from $23.16 to $70.96. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $51.46 that is $26K to $39K a year per listing.

Average price
$51.46inside the $15 to $100 sweet spot
Price range
$23.16–$70.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$26K–$39K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Maternity. It carries 3,160 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Maternity
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
3,160per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Stretcheal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$57K$113K$170K$227K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • TriLASTIN100%

Demand

Stretcheal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.2×

Search terms

Top Stretcheal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trilastin stretch mark cream33K/yr
  • trilastin12K/yr
  • stretcheal10K/yr
  • trilastin maternity stretch mark prevention cream2K/yr
  • stretcheal stretch mark cream4K/yr
  • stretcheal cream2K/yr
  • stretch heal2K/yr
  • stretch heal stretch mark cream874/yr
  • mamas stretch mark cream310/yr

Reviews and returns

What reviews say buyers love and hate about Stretcheal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stretchability/Expandability/Elasticity19%+2.42

No Stretch Marks

not a single stretch mark

didn't get any stretch marks

Smell17%−0.07

Chemical smell

ZERO scent

Weird smell

Allergies9%−0.08

Allergic reaction

Causes Rashes

the product started balling up on my skin

Functionality-Overall8%−0.07

Didn't work

Does not work well

Didnt work great

Moist/Dry5%+0.16

As others have said this lotion pills like crazy, it doesn't soak into the skin and doesn't moisturize

Did not moisturize my stomach at all

after a few minutes of drying

Love

Moist/Dry17%+0.16

So moisturizing

Overall, it was okay as a moisturizer,

Good moisturizer

Smell13%−0.07

it smells so sweet

great smell

Smells great and is really smooth

Stretchability/Expandability/Elasticity12%+2.42

help removes my stretch marks

The BEST stretch mark cream

gives my skin elasticity

Soft Feel8%

My skin feels smooth

it keeps my skin feeling soft

soft

Value For Money6%+0.63

Great value for the size

Great price

the price is super reasonable

Return

1.1% Return rate 20% Fixable by listing

Smell23%▆▆▅▆█▃

Chemical smell

ZERO scent

Weird smell

Advertised Vs Actual Product9%▇█▅▄▂▅

Don't fall for the marketing of this product as it doesn't deliver on its promises

Not the same

Not as advertised

Product Condition9%▆▅▃▇█▇
Functionality-Overall8%▄▄█▆▅█

Didn't work

Does not work well

Didnt work great

Value For Money6%▅▄▆▄█▄

Maybe a little expensive

It is slightly expensive for cream

Expensive

FAQ

Common Stretcheal questions

Answered from the same tracked data.