Stretch Mark Oil
FailThe top 5 brands take 100% of clicks, so Stretch Mark Oil is a Fail.
- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $586K/yr400K searches / yr
- 90-day growth
- -16.2%search demand this quarter
- Competition
- 81%top-5 click share · 3 brands · 42 sellers
Flapen Score
Stretch Mark Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Stretch Mark Oil is stronger. Inside it, weaker.
Market
The Stretch Mark Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Stretch Mark Oil 400K times last year and spent an estimated $586K. All 3 brands take every click. Demand peaks in Jan–Feb–Mar. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 10.5% of those searches ended in a purchase.
Shoppers searched for this 400K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $586K a year.
- Searches, last 12 months
- 400K
- Growth, 90 days vs prior 90
- -16.2%
- Conversion, latest week
- 10.5%
- Market size, estimated
- $586Ka year
- Peak month
- January9.3× the quietest month
- Top search term
- stretch mark oil112K searches a year
02 · Price
A sale here is worth $14.00.
Listings sell for $14.00 on average, from $7.78 to $27.12. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $14.00 that is $56K to $70K a year per listing.
- Average price
- $14.00under the $15 to $100 sweet spot
- Price range
- $7.78–$27.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $56K–$70K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Oils. It carries 61,791 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #50in Oils
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 61,791per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Stretch Mark Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Brand 180%
- Brand 218%
- Brand 33%
Demand
Stretch Mark Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 9.3×
Search terms
Top Stretch Mark Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stretch mark oil112K/yr
- palmers skin therapy oil142K/yr
- skin therapy oil38K/yr
- palmers stretch mark oil17K/yr
- oil for stretch marks13K/yr
- palmer skin therapy oil12K/yr
- stretch marks oil10K/yr
- body oil for stretch marks8K/yr
- aceite para estrias7K/yr
- palmers cocoa butter skin therapy oil6K/yr
Reviews and returns
What reviews say buyers love and hate about Stretch Mark Oil
We read the reviews and the return reasons for every product selling here.
“HATE the smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stretch Mark Oil questions
Answered from the same tracked data.









