Is stretch mark oil profitable to sell on Amazon United States?

The niche generates $586K/yr across 11 tracked products. 90-day search growth is -16.2%. Flapen's verdict: Skip it (42/100).

How competitive is the stretch mark oil niche?

3 brands and 42 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in stretch mark oil?

Top complaints mined from reviews: Smell, Stretchability/Expandability/Elasticity, Allergies. The return rate is 0.6%.

When does demand for stretch mark oil peak?

Demand peaks in Jan–Feb–Mar; the busiest month runs 9.3× the quietest.

What does it cost to enter the stretch mark oil niche?

Listings span $7.78–$27.12; the average listing price is $14.00 (sweet spot $15–$100). The average incumbent carries 61,791 reviews — the moat a new listing must climb.

stretch mark oil

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.00

avg listing price — sweet spot $15–$100

Market size

Good$586K

$586K/yr · 400K searches

Price range

Good$7.78–$27.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-16.2%

90-day search growth — must beat 0% to launch

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Review moat

Bad61,791

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, stretch mark oil is a $586K/yr Amazon United States market (400K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 42/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

stretch mark oil market data

Units sold / yr: 40K–50K; avg 4,000–5,000/product
Revenue / yr: $560K–$700K; units × avg price
Conversion rate: 10.5%
Avg BSR: #50
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 137 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Palmer's80%
Bio-Oil18%
Nature Spell3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.2% search growth over the last 90 days.

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 9.3×

Open Trend

Top stretch mark oil search terms

stretch mark oil112K/yr +0.8%5.7% conv.
palmers skin therapy oil142K/yr -47.3%11.8% conv.
skin therapy oil38K/yr +2.9%8.5% conv.
palmers stretch mark oil17K/yr +19.8%14.0% conv.
oil for stretch marks13K/yr -8.1%4.9% conv.
palmer skin therapy oil12K/yr +3.2%10.2% conv.
stretch marks oil10K/yr -29.7%4.7% conv.
body oil for stretch marks8K/yr -10.0%3.8% conv.
aceite para estrias7K/yr +1.0%4.5% conv.
palmers cocoa butter skin therapy oil6K/yr +29.8%12.7% conv.

All search terms

Top stretch mark oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Palmers Cocoa Butter Formula Skin Therapy Moisturizing Body Oil with Vitamin E & Pure Argan Oil Deep Body Moisturizer for Dry Damaged Skin 5.1 Ounces

Palmer's$10.724.7★28,791 rev

Palmers Cocoa Butter Formula Massage Oil for Stretch Marks and Pregnancy Skincare 3.4 Ounces

Palmer's$8.454.6★3,140 rev

Palmers Cocoa Butter Formula Moisturizing Skin Therapy Oil for Face with Vitamin E C & 10 Pure Facial Oils Blend Rosehip Oil Fragrance 1 Ounce

Palmer's$9.174.6★48,009 rev

Bio-Oil Skincare Body Oil Serum for Scars and Stretch Marks Face and Body Moisturizer with Vitamin E & A for Sensitive Dry Skin Dermatologist Recommended Non-Comedogenic 4.2 Oz

Bio-Oil$20.064.6★179,304 rev

Palmers Cocoa Butter Formula Skin Therapy Moisturizing Body Oil with Vitamin E Rosehip Fragrance 5.1 Ounces

Palmer's$11.594.6★13,121 rev

Newest

by launch date

Nature Spell Stretch Mark Oil For Women Vegan Body Oil 3.38 Fl Oz

Nature Spell$12.98189 rev

1y ago

Palmers Cocoa Butter Formula Massage Oil for Stretch Marks and Pregnancy Skincare 3.4 Ounces

Palmer's$8.453,140 rev

7y ago

Palmers Cocoa Butter Formula Pregnancy Skin Care Kit for Stretch Marks and Scars Dermatologist Approved Gift for Mom to Be 4 Piece Full Size Set

Palmer's$26.5728,705 rev

9y ago

Palmers Cocoa Butter Formula Skin Therapy Cleansing Oil Gentle Makeup Remover with Rosehip Oil and Vitamin C 6.5 Ounce

Palmer's$9.3612,693 rev

11y ago

Palmers Cocoa Butter Formula Moisturizing Skin Therapy Oil for Face with Vitamin E C & 10 Pure Facial Oils Blend Rosehip Oil Fragrance 1 Ounce

Palmer's$9.1748,009 rev

12y ago

What buyers say about stretch mark oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell13%

“Light scent”

Moist/Dry13%

“keeps moisturized”

Quality-Overall9%

“Great product, noticeable results”

Soft Feel8%

“Makes my skin so soft”

Suitability Combination Skin7%

“Great for your skin”

Suitability Dry Skin5%

“Good treatment for dry skin”

Stretchability/Expandability/Elasticity4%

“Definitely helped prevent stretch marks”

Absorbency4%

“Absorbs very well”

Value For Money3%

“Good price”

Oily/Greasy3%

“It wasnt greasy, it smells good, the pump works fine, made my skin and shine”

What buyers complain about

Smell12%

“HATE the smell”

Stretchability/Expandability/Elasticity7%

“No stretch marks”

Allergies6%

“irritation”

Oily/Greasy6%

“I think this is too oily”

Leak-Proof5%

“Leaking”

Moist/Dry4%

“Does not hydrate as stated”

Functionality-Overall3%

“I didnt see any results:”

Value For Money3%

“Overpriced”

Sensitivity-Overall2%

“no good for sensitive”

Absorbency2%

“it's not absorbing good”

Top return reasons

Smell24%

Leak-Proof14%

Advertised Vs Actual Product8%

Oily/Greasy8%

Size-Overall7%

Ingredients-Overall6%

Product Condition5%

Functionality-Overall5%

Value For Money4%

Defective Material/Parts2%

Common questions

Is stretch mark oil profitable to sell on Amazon United States?: The niche generates $586K/yr across 11 tracked products. 90-day search growth is -16.2%. Flapen's verdict: Skip it (42/100).
How competitive is the stretch mark oil niche?: 3 brands and 42 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in stretch mark oil?: Top complaints mined from reviews: Smell, Stretchability/Expandability/Elasticity, Allergies. The return rate is 0.6%.
When does demand for stretch mark oil peak?: Demand peaks in Jan–Feb–Mar; the busiest month runs 9.3× the quietest.
What does it cost to enter the stretch mark oil niche?: Listings span $7.78–$27.12; the average listing price is $14.00 (sweet spot $15–$100). The average incumbent carries 61,791 reviews — the moat a new listing must climb.