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Stretch Mark Oil

Fail

The top 5 brands take 100% of clicks, so Stretch Mark Oil is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$586K/yr400K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
81%top-5 click share · 3 brands · 42 sellers

Flapen Score

Stretch Mark Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Stretch Mark Oil is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stretch Mark Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Stretch Mark Oil 400K times last year and spent an estimated $586K. All 3 brands take every click. Demand peaks in Jan–Feb–Mar. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 400K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $586K a year.

Searches, last 12 months
400K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
10.5%
Market size, estimated
$586Ka year
Peak month
January9.3× the quietest month
Top search term
stretch mark oil112K searches a year

02 · Price

A sale here is worth $14.00.

Listings sell for $14.00 on average, from $7.78 to $27.12. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $14.00 that is $56K to $70K a year per listing.

Average price
$14.00under the $15 to $100 sweet spot
Price range
$7.78–$27.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
$56K–$70K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Oils. It carries 61,791 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#50in Oils
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
61,791per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Stretch Mark Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 218%
  • Brand 33%

Demand

Stretch Mark Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 9.3×

Search terms

Top Stretch Mark Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stretch mark oil112K/yr
  • palmers skin therapy oil142K/yr
  • skin therapy oil38K/yr
  • palmers stretch mark oil17K/yr
  • oil for stretch marks13K/yr
  • palmer skin therapy oil12K/yr
  • stretch marks oil10K/yr
  • body oil for stretch marks8K/yr
  • aceite para estrias7K/yr
  • palmers cocoa butter skin therapy oil6K/yr

Reviews and returns

What reviews say buyers love and hate about Stretch Mark Oil

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Smell”
12%of negative reviews mention “Smell”
0.6%of orders come back
“HATE the smell”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Stretch Mark Oil questions

Answered from the same tracked data.