Is stretch mark cream profitable to sell on Amazon United States?

The niche generates $3.2M/yr across 14 tracked products. 90-day search growth is +1.2%. Flapen's verdict: Worth a look (54/100).

How competitive is the stretch mark cream niche?

8 brands and 54 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in stretch mark cream?

Top complaints mined from reviews: Smell, Functionality-Overall, Stretchability/Expandability/Elasticity. The return rate is 0.7%.

When does demand for stretch mark cream peak?

Demand peaks in Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the stretch mark cream niche?

Listings span $7.13–$56.74; the average listing price is $22.20 (sweet spot $15–$100). The average incumbent carries 49,954 reviews — the moat a new listing must climb.

stretch mark cream

Worth a look

Shows low returns (0.7%), but a deep review moat (49,954 avg reviews) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Market size

Incredible$3.2M

$3.2M/yr · 2.0M searches

Avg price

Great$22.20

avg listing price — sweet spot $15–$100

Price range

Great$7.13–$56.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.2%

90-day search growth — must beat 0% to launch

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad92%

top-5 brand share — brand-locked demand

Review moat

Bad49,954.07

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, stretch mark cream is a $3.2M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul. Verdict: Worth a look — 54/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

stretch mark cream market data

Units sold / yr: 125K–150K; avg 8,000–10,000/product
Revenue / yr: $2.8M–$3.3M; units × avg price
Conversion rate: 7.4%
Avg BSR: #78
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 128 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Palmer's57%
Bio-Oil19%
Burt's Bees6%
TriLASTIN5%
Cicatricure5%
Mederma3%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.7×

Open Trend

Top stretch mark cream search terms

stretch mark cream601K/yr +9.9%6.2% conv.
stretch mark cream for pregnancy339K/yr -5.0%7.1% conv.
stretch marks removal341K/yr -22.6%3.7% conv.
palmers stretch mark lotion170K/yr -7.0%16.4% conv.
pregnancy stretch mark prevention84K/yr -3.8%4.6% conv.
stretch mark62K/yr +23.8%3.2% conv.
stretch marks42K/yr +0.9%2.9% conv.
stretch mark removal40K/yr -12.0%2.4% conv.
stretch mark lotion36K/yr +5.7%7.9% conv.
maternity skin care33K/yr +11.5%0.4% conv.

All search terms

Top stretch mark cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Palmers Cocoa Butter Formula Massage Lotion For Stretch Marks Pregnancy Skin Care Belly Cream with Collagen Elastin Argan OIl and Shea Butter 8.5 Ounces

Palmer's$7.134.6★54,241 rev

Palmers Cocoa Butter Formula Pregnancy Skin Care Kit for Stretch Marks and Scars Dermatologist Approved Gift for Mom to Be 4 Piece Full Size Set

Palmer's$26.574.7★28,705 rev

Bio-Oil Skincare Body Oil Serum for Scars and Stretch Marks Face and Body Moisturizer with Vitamin E & A for Sensitive Dry Skin Dermatologist Recommended Non-Comedogenic 4.2 Oz

Bio-Oil$20.064.6★179,304 rev

Burts Bees Mama Belly Butter Stretch Mark Cream for Pregnancy Massages Body & Reduces Scar Appearance Prenatal & Postnatal Tummy Skin Care Shea Butter & Vitamin E Rich Formula 6.5 Oz Tub

Burt's Bees$12.234.6★31,936 rev

Cicatricure Advanced Scar Gel for Face & Body - Proven Results in 2 Weeks Scar Treatment for Surgical Scars Stretch Marks Scars of Burns and Injuries Acne Scar Treatment 1 oz (28 g)

Cicatricure$11.794.4★24,635 rev

Newest

by launch date

Mitgary Advanced Scar Gel Silicone Scar Gel Treats Old and New Scars Reduces the Appearance of Scars from Body Face Stretch Marks Surgical Scar Keloids Acne Burns and More 50g (1.7 Oz)

Mitgary$8.813,474 rev

2y ago

Summer Fridays Babymoon Belly Balm - Nourishing Balm + Body Moisturizer Enriched with Calendula Oil + Vitamin E to Help Reduce the Appearance of Stretch Marks and Dry Skin (5 Fl Oz)

Summer Fridays$28.94454 rev

4y ago

Mederma Stretch Marks Therapy - Prevents & Treats Stretch Marks Safe for Pregnancy & Breastfeeding Hydrates & Nourishes Skin 5.29 oz (150g)

Mederma$29.112,775 rev

5y ago

Palmers Cocoa Butter Formula Massage Lotion For Stretch Marks Pregnancy Skin Care Belly Cream with Collagen Elastin Argan OIl and Shea Butter 33.8 Ounces

Palmer's$23.664,349 rev

5y ago

Palmers Cocoa Butter Formula Massage Oil for Stretch Marks and Pregnancy Skincare 3.4 Ounces

Palmer's$8.453,140 rev

7y ago

What buyers say about stretch mark cream

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good quality and exactly as described”

Moist/Dry9%

“Dries quickly”

Smell8%

“it doesnt smell bad”

Value For Money7%

“Good value for money”

Soft Feel7%

“Smooth and easy”

Efficiency7%

“It works very well”

Symptom Reduction4%

“help ease up the redness”

Ease Of Application4%

“Application is easy”

Ease Of Use4%

“It's easy to put on”

Absorbency3%

“Easily absorbed”

What buyers complain about

Smell13%

“Not fragrance free”

Functionality-Overall10%

“Does not work as advertised”

Stretchability/Expandability/Elasticity9%

“No Stretch Marks”

Allergies6%

“Allergic Reaction”

Symptom Reduction3%

“saw no improvement”

Moist/Dry3%

“Not as moistening as id hoped”

Value For Money3%

“Overpriced”

Oily/Greasy3%

“make your skin oily”

Skin Health2%

“not good for my skin”

Color2%

“not as red”

Top return reasons

Smell17%

Functionality-Overall13%

Advertised Vs Actual Product10%

Leak-Proof8%

Size-Overall6%

Ingredients-Overall6%

Product Condition6%

Value For Money5%

Oily/Greasy4%

Defective Material/Parts3%

Common questions

Is stretch mark cream profitable to sell on Amazon United States?: The niche generates $3.2M/yr across 14 tracked products. 90-day search growth is +1.2%. Flapen's verdict: Worth a look (54/100).
How competitive is the stretch mark cream niche?: 8 brands and 54 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in stretch mark cream?: Top complaints mined from reviews: Smell, Functionality-Overall, Stretchability/Expandability/Elasticity. The return rate is 0.7%.
When does demand for stretch mark cream peak?: Demand peaks in Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the stretch mark cream niche?: Listings span $7.13–$56.74; the average listing price is $22.20 (sweet spot $15–$100). The average incumbent carries 49,954 reviews — the moat a new listing must climb.