Stretch Mark Cream
MaybeAn estimated 0.7% of orders come back. But the average product has 49,954 reviews to catch up to, so Stretch Mark Cream is a Maybe.
- Flapen Score
- 54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 4854
- Market size
- $3.2M/yr2.0M searches / yr
- 90-day growth
- +1.2%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 54 sellers
Flapen Score
Stretch Mark Cream against its category
The dotted line is the Beauty & Personal Care average. Past it, Stretch Mark Cream is stronger. Inside it, weaker.
Market
The Stretch Mark Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Stretch Mark Cream 2.0M times last year and spent an estimated $3.2M. The top 5 brands take 92% of clicks. Demand peaks in Jul. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.2M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- +1.2%
- Conversion, latest week
- 7.4%
- Market size, estimated
- $3.2Ma year
- Peak month
- July1.7× the quietest month
- Top search term
- stretch mark cream601K searches a year
02 · Price
A sale here is worth $22.20.
Listings sell for $22.20 on average, from $7.13 to $56.74. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At $22.20 that is $178K to $222K a year per listing.
- Average price
- $22.20inside the $15 to $100 sweet spot
- Price range
- $7.13–$56.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $178K–$222K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Oils. It carries 49,954 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #78in Oils
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 49,954per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Stretch Mark Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Palmers Cocoa Butter Formula Massage Lotion For Stretch Marks Pregnancy Skin Care Belly Cream with Collagen Elastin Argan OIl and Shea Butter 8.5 Ounces
- Price
- $7.13
- Rating
- 4.6/5
- Reviews
- 54,241
- Age
- 16y ago

Palmers Cocoa Butter Formula Pregnancy Skin Care Kit for Stretch Marks and Scars Dermatologist Approved Gift for Mom to Be 4 Piece Full Size Set
- Price
- $26.57
- Rating
- 4.7/5
- Reviews
- 28,705
- Age
- 9y ago

Bio-Oil Skincare Body Oil Serum for Scars and Stretch Marks Face and Body Moisturizer with Vitamin E & A for Sensitive Dry Skin Dermatologist Recommended Non-Comedogenic 4.2 Oz
- Price
- $20.06
- Rating
- 4.6/5
- Reviews
- 179,304
- Age
- 22y ago

Burts Bees Mama Belly Butter Stretch Mark Cream for Pregnancy Massages Body & Reduces Scar Appearance Prenatal & Postnatal Tummy Skin Care Shea Butter & Vitamin E Rich Formula 6.5 Oz Tub
- Price
- $12.23
- Rating
- 4.6/5
- Reviews
- 31,936
- Age
- 21y ago

Cicatricure Advanced Scar Gel for Face & Body - Proven Results in 2 Weeks Scar Treatment for Surgical Scars Stretch Marks Scars of Burns and Injuries Acne Scar Treatment 1 oz (28 g)
- Price
- $11.79
- Rating
- 4.4/5
- Reviews
- 24,635
- Age
- 15y ago
Trending
estimated 90-day click momentum
TriLASTIN Intensive Firming Stretch Mark Cream Collagen & Elastin Support Body Cream with Niacinamide Vitamin C & Vitamin E Firming Cream & Stretch Mark Lotion for Belly Hips & Thighs 5.5 oz
- Price
- $56.74
- Rating
- 4.0/5
- Reviews
- 519
- Age
- 22y ago

Cicatricure Advanced Scar Gel for Face & Body - Proven Results in 2 Weeks Scar Treatment for Surgical Scars Stretch Marks Scars of Burns and Injuries Acne Scar Treatment 1 oz (28 g)
- Price
- $11.79
- Rating
- 4.4/5
- Reviews
- 24,635
- Age
- 15y ago

Bio-Oil Skincare Body Oil Serum for Scars and Stretch Marks Face and Body Moisturizer with Vitamin E & A for Sensitive Dry Skin Dermatologist Recommended Non-Comedogenic 4.2 Oz
- Price
- $20.06
- Rating
- 4.6/5
- Reviews
- 179,304
- Age
- 22y ago

Bio-Oil Skincare Body Oil Serum Face and Body Moisturizer with Vitamin E & A for Scars Stretch Marks Sensitive Skin All Skin Types Dermatologist Recommended Non-Comedogenic 6.7 Oz
- Price
- $27.12
- Rating
- 4.6/5
- Reviews
- 179,304
- Age
- 14y ago

Summer Fridays Babymoon Belly Balm - Nourishing Balm + Body Moisturizer Enriched with Calendula Oil + Vitamin E to Help Reduce the Appearance of Stretch Marks and Dry Skin (5 Fl Oz)
- Price
- $28.94
- Rating
- 4.6/5
- Reviews
- 454
- Age
- 4y ago
Newest
by launch date
Mitgary Advanced Scar Gel Silicone Scar Gel Treats Old and New Scars Reduces the Appearance of Scars from Body Face Stretch Marks Surgical Scar Keloids Acne Burns and More 50g (1.7 Oz)
- Price
- $8.81
- Rating
- 4.7/5
- Reviews
- 3,474
- Age
- 2y ago

Summer Fridays Babymoon Belly Balm - Nourishing Balm + Body Moisturizer Enriched with Calendula Oil + Vitamin E to Help Reduce the Appearance of Stretch Marks and Dry Skin (5 Fl Oz)
- Price
- $28.94
- Rating
- 4.6/5
- Reviews
- 454
- Age
- 4y ago

Mederma Stretch Marks Therapy - Prevents & Treats Stretch Marks Safe for Pregnancy & Breastfeeding Hydrates & Nourishes Skin 5.29 oz (150g)
- Price
- $29.11
- Rating
- 4.2/5
- Reviews
- 2,775
- Age
- 5y ago

Palmers Cocoa Butter Formula Massage Lotion For Stretch Marks Pregnancy Skin Care Belly Cream with Collagen Elastin Argan OIl and Shea Butter 33.8 Ounces
- Price
- $23.66
- Rating
- 4.6/5
- Reviews
- 4,349
- Age
- 5y ago

Palmers Cocoa Butter Formula Massage Oil for Stretch Marks and Pregnancy Skincare 3.4 Ounces
- Price
- $8.45
- Rating
- 4.6/5
- Reviews
- 3,140
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
54
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
5%
- Palmer's57%
- Bio-Oil19%
- Burt's Bees6%
- TriLASTIN5%
- Cicatricure5%
- Mederma3%
- Open — no brand owns it (2 brands, 5%)
Demand
Stretch Mark Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.7×
Search terms
Top Stretch Mark Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- stretch mark cream601K/yr
- stretch mark cream for pregnancy339K/yr
- stretch marks removal341K/yr
- palmers stretch mark lotion170K/yr
- pregnancy stretch mark prevention84K/yr
- stretch mark62K/yr
- stretch marks42K/yr
- stretch mark removal40K/yr
- stretch mark lotion36K/yr
- maternity skin care33K/yr
Reviews and returns
What reviews say buyers love and hate about Stretch Mark Cream
We read the reviews and the return reasons for every product selling here.
“Not fragrance free”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stretch Mark Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









