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Stress Relief Candles

Fail

The top 5 brands take 99% of clicks, so Stress Relief Candles is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$299K/yr298K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
43%top-5 click share · 6 brands · 304 sellers

Flapen Score

Stress Relief Candles against its category

The dotted line is the Beauty & Personal Care average. Past it, Stress Relief Candles is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stress Relief Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Stress Relief Candles 298K times last year and spent an estimated $299K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $299K a year.

Searches, last 12 months
298K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
5.0%
Market size, estimated
$299Ka year
Peak month
December3.4× the quietest month
Top search term
stress relief lotion33K searches a year

02 · Price

A sale here is worth $20.07.

Listings sell for $20.07 on average, from $7.02 to $40.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $20.07 that is $5K to $10K a year per listing.

Average price
$20.07inside the $15 to $100 sweet spot
Price range
$7.02–$40.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #389 within Creams. It carries 5,410 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#389in Creams
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
5,410per listing
Listings tracked
37

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
62 months

Products

Top Stress Relief Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

304

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

43%

Top 20: 84%

Open market

0%

  • Brand 187%
  • Brand 26%
  • Brand 33%
  • Brand 42%
  • Brand 51%
  • Brand 61%

Demand

Stress Relief Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Stress Relief Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stress relief lotion33K/yr
  • bath and body works aromatherapy46K/yr
  • aromatherapy lotion37K/yr
  • bath and body works eucalyptus spearmint21K/yr
  • bath and body works stress relief22K/yr
  • eucalyptus spearmint16K/yr
  • bath and body works eucalyptus18K/yr
  • aromatherapy bath and body works19K/yr
  • eucalyptus and spearmint10K/yr
  • stress relief bath and body works9K/yr

Reviews and returns

What reviews say buyers love and hate about Stress Relief Candles

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Smell”
30%of negative reviews mention “Smell”
0.5%of orders come back
“too smelly”
A buyer, on “Smell”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Stress Relief Candles questions

Answered from the same tracked data.