Is strawberry shampoo and conditioner profitable to sell on Amazon United States?

The niche generates $426K/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Skip it (44/100).

How competitive is the strawberry shampoo and conditioner niche?

3 brands and 93 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in strawberry shampoo and conditioner?

Top complaints mined from reviews: Smell, Moist/Dry, Hair Related. The return rate is 0.5%.

When does demand for strawberry shampoo and conditioner peak?

Demand peaks in Sep; the busiest month runs 2.2× the quietest.

What does it cost to enter the strawberry shampoo and conditioner niche?

Listings span $5.19–$14.08; the average listing price is $8.35 (sweet spot $15–$100). The average incumbent carries 5,481 reviews — the moat a new listing must climb.

strawberry shampoo and conditioner

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Market size

Good$426K

$426K/yr · 696K searches

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.6%

90-day search growth — must beat 0% to launch

Review moat

Bad5,481.07

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$8.35

avg listing price — sweet spot $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$5.19–$14.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, strawberry shampoo and conditioner is a $426K/yr Amazon United States market (696K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

strawberry shampoo and conditioner market data

Units sold / yr: 60K–80K; avg 2,000–2,500/product
Revenue / yr: $501K–$668K; units × avg price
Conversion rate: 7.3%
Avg BSR: #499
Page quality: 0%
Prime: 100%
Sponsored: 62%
Out of stock: 1.6%
Avg brand age: 75 months
Avg seller age: 127 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

Creme of Nature55%
Cantu43%
Artnaturals1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.6% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 2.2×

Open Trend

Top strawberry shampoo and conditioner search terms

creme of nature181K/yr +12.1%4.1% conv.
cantu leave in conditioner180K/yr +3.3%13.1% conv.
cream of nature hair products83K/yr -29.1%5.4% conv.
creme of nature leave in conditioner43K/yr +33.3%7.2% conv.
cream of nature30K/yr +34.6%4.0% conv.
creme of nature argan oil37K/yr -3.7%5.7% conv.
cream of nature leave in conditioner28K/yr +12.2%7.0% conv.
argan oil leave in conditioner20K/yr +0.4%6.0% conv.
cantu shea butter leave-in conditioning repair cream21K/yr +8.3%10.2% conv.
argan oil leave in conditioner spray7K/yr +81.2%8.0% conv.

All search terms

Top strawberry shampoo and conditioner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cantu Argan Oil Leave in Conditioning Repair Cream 16 Ounce

Cantu$5.674.6★16,298 rev

Cantu Leave-In Conditioning Repair Cream with Shea Butter 16 oz (Pack of 2)

Cantu$11.234.6★23,619 rev

Creme of Nature Strength & Shine Leave-In Conditioner Dual-Action Moisture & Protection Infused with 100% Organic Argan Oil from Morocco 8.45 fl oz

Creme of Nature$5.194.6★10,160 rev

Cantu Leave-In Conditioning Cream for Natural Hair with Pure Shea Butter 12 oz (Pack of 2)

Cantu$11.684.6★658 rev

Creme of Nature Pure Honey Knot Away Leave-In Detangler Instantly Detangles & Improves Manageability With Coconut Oil & Shea Butter For Dry Dehydrated Hair 8 oz

Creme of Nature$6.234.5★5,291 rev

Newest

by launch date

Cantu Weightless Daily Leave-in Cream for Natural Hair with Shea Butter 8 fl oz

Cantu$6.68624 rev

1y ago

Creme of Nature Argan Oil from Morocco Sulfate-Free Moisture and Shine Shampoo and Intensive Conditioning Treatment Set Hydrating Shine-Enhancing Hair Care Duo 2 Count 12 oz Each

Creme of Nature$14.08928 rev

1y ago

Cantu Leave-In Conditioning Repair Cream with Shea Butter 16 oz (Pack of 2)

Cantu$11.2323,619 rev

3y ago

Cantu Leave-In Conditioning Cream for Natural Hair with Pure Shea Butter 12 oz (Pack of 2)

Cantu$11.68658 rev

4y ago

Cantu Leave-In Conditioning Repair Cream with Argan Oil 16 oz (Pack of 2)

Cantu$11.511,537 rev

4y ago

What buyers say about strawberry shampoo and conditioner

What buyers praise and complain about, mined from review topics.

What buyers love

Smell19%

“Good smell”

Moist/Dry14%

“Great moisturizer”

Quality-Overall10%

“Good and affordable product”

Soft Feel10%

“Creamy and smooth”

Suitability Curly Hair8%

“Nice and smooth curls”

Value For Money4%

“Good price”

Hair Growth3%

“it helps to soften my hair”

Suitability Straight Hair3%

“Excellent for my type of natural hair”

Hair Styling3%

“Leaves me with SOFT and set curls, shiny hair”

Brightness/Shine/Glow3%

“Shine is amazing”

What buyers complain about

Smell10%

“Awful smell”

Moist/Dry7%

“Does not work as a moisturizer”

Hair Related5%

“Didnt work well on my hair”

Oily/Greasy5%

“Greasy hair”

Functionality-Overall4%

“This does not help”

Leak-Proof4%

“leaked everywhere”

Suitability Short Hair3%

“Not for my hair”

Residue3%

“I feel like it leaves a bit of residue”

Product Condition3%

“it came open an looked used”

Thickness3%

“Very thick like putting a bottle of lotion in you hair”

Top return reasons

Leak-Proof18%

Smell14%

Suitability Short Hair9%

Advertised Vs Actual Product9%

Functionality-Overall6%

Moist/Dry4%

Oily/Greasy4%

Product Condition4%

Adhesion/Stickiness2%

Suitability Straight Hair2%

Common questions

Is strawberry shampoo and conditioner profitable to sell on Amazon United States?: The niche generates $426K/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Skip it (44/100).
How competitive is the strawberry shampoo and conditioner niche?: 3 brands and 93 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in strawberry shampoo and conditioner?: Top complaints mined from reviews: Smell, Moist/Dry, Hair Related. The return rate is 0.5%.
When does demand for strawberry shampoo and conditioner peak?: Demand peaks in Sep; the busiest month runs 2.2× the quietest.
What does it cost to enter the strawberry shampoo and conditioner niche?: Listings span $5.19–$14.08; the average listing price is $8.35 (sweet spot $15–$100). The average incumbent carries 5,481 reviews — the moat a new listing must climb.