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Strawberry Pound Cake Perfume

Fail

Demand is soft, at -19.9% this quarter, so Strawberry Pound Cake Perfume is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$170K/yr394K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
44%top-5 click share · 9 brands · 175 sellers

Flapen Score

Strawberry Pound Cake Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Strawberry Pound Cake Perfume is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strawberry Pound Cake Perfume market on Amazon at a glance

Shoppers on Amazon United States searched for Strawberry Pound Cake Perfume 394K times last year and spent an estimated $170K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months
394K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
2.5%
Market size, estimated
$170Ka year
Peak month
December2.3× the quietest month
Top search term
strawberry pound cake bath and body works59K searches a year

02 · Price

A sale here is worth $16.96.

Listings sell for $16.96 on average, from $5.08 to $50.18. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $16.96 that is $4K to $8K a year per listing.

Average price
$16.96inside the $15 to $100 sweet spot
Price range
$5.08–$50.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #376 within Creams. It carries 6,422 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
89%
Out of stock, average day
4.8%
Average rank
#376in Creams
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
6,422per listing
Listings tracked
27

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Strawberry Pound Cake Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

175

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

44%

Top 20: 88%

Open market

6%

  • Brand 159%
  • Brand 213%
  • Brand 310%
  • Brand 48%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 6%)

Demand

Strawberry Pound Cake Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Strawberry Pound Cake Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • strawberry pound cake bath and body works59K/yr
  • strawberry body scrub44K/yr
  • strawberry pound cake35K/yr
  • strawberry pound cake perfume53K/yr
  • bath and body works strawberry pound cake34K/yr
  • strawberry scent21K/yr
  • strawberry scrub17K/yr
  • strawberry body care16K/yr
  • tree hut strawberry17K/yr
  • strawberry scented12K/yr

Reviews and returns

What reviews say buyers love and hate about Strawberry Pound Cake Perfume

We read the reviews and the return reasons for every product selling here.

65%of positive reviews mention “Smell”
47%of negative reviews mention “Smell”
0.4%of orders come back
“Bad smell”
A buyer, on “Smell”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Strawberry Pound Cake Perfume questions

Answered from the same tracked data.