strawberry pound cake perfume
Skip itSoft demand (-19.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$16.96avg listing price — sweet spot $15–$100
Price range
Great$5.08–$50.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Okay$170K$170K/yr · 394K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,421.78avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, strawberry pound cake perfume is a $170K/yr Amazon United States market (394K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
strawberry pound cake perfume market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $170K–$212K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #376
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 41%
- Out of stock
- 4.8%
- Avg brand age
- 45 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
175
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
44%
Top 20: 88%
Open market
6%
- Bath & Body Works59%
- Tree Hut13%
- eos10%
- Bodycology8%
- Dove2%
- Nielies2%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.3×
Top strawberry pound cake perfume search terms
- strawberry pound cake bath and body works59K/yr
- strawberry body scrub44K/yr
- strawberry pound cake35K/yr
- strawberry pound cake perfume53K/yr
- bath and body works strawberry pound cake34K/yr
- strawberry scent21K/yr
- strawberry scrub17K/yr
- strawberry body care16K/yr
- tree hut strawberry17K/yr
- strawberry scented12K/yr
Top strawberry pound cake perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bath & Body Works - Strawberry Pound Cake - 2 pc Bundle - Fine Fragrance Mist and Ultimate Hydration Body Cream (Packaging Design Varies)
Bath & Body Works$24.184.7★1,112 rev
Bath & Body Works Fine Fragrance Body Spray Mist 8 fl oz / 236 mL (Strawberry Pound Cake) Packaging Varies
Bath & Body Works$15.124.7★192 rev
Tree Hut Strawberry Shea Sugar Scrub Exfoliating Hydrating & Moisturizing Body Scrub with Shea Butter & Nourishing Essential Oils Smooth & Soften Skin 18 oz
Tree Hut$9.084.7★2,712 rev
eos Shea Better Body Lotion Strawberry Dream 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Strawberry Body Lotion 16 fl oz
eos$9.464.7★76,612 rev
Bodycology Shea Butter Body Cream Strawberry Cheesecake 8 oz
Bodycology$5.084.5★3,596 rev
Newest
by launch date
eos Cashmere Body Wash Strawberry Dreams Moisturizing Body Wash Creamy Gel Formula with Shea Butter Glycerin Vitamin E pH Balanced Sensitive Skin Vegan 16 fl oz
eos$10.0220,381 rev
eos Cashmere Body Mist Strawberry Dream Body Spray for Women Strawberry Perfume Hair Mist Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz
eos$12.62717 rev
Soothing House Strawberry Shortcake Body Oil: Moisturizing Body Oil for Soft Glowing Skin with Almond & Jojoba Oil (4 fl oz)
Soothing House$18.50577 rev
Dove Cherry & Chia Milk Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz
Dove$8.879,903 rev
Tree Hut Raspberry Fizz Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz
Tree Hut$8.47829 rev
Trending
90-day click momentumeos Cashmere Body Wash Strawberry Dreams Moisturizing Body Wash Creamy Gel Formula with Shea Butter Glycerin Vitamin E pH Balanced Sensitive Skin Vegan 16 fl oz
eos$10.024.8★
eos Cashmere Body Mist Strawberry Dream Body Spray for Women Strawberry Perfume Hair Mist Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz
eos$12.624.7★
Nielies Strawberry Body Scrubs 18 Oz- Exfoliating Body Scrub with Dead Sea Salt Argan Oil and Vitamic C-Sugar Scrub for Body Body Scrub Sugar Face-Body Scrubs for Women (Strawberry)
Nielies$13.563.9★
Bath & Body Works Strawberry Pound Cake 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend
Bath & Body Works$22.214.5★
Bath & Body Works Skin Care Bundle Strawberry Pound Cake Wash Mist Cream Shower Gel and Lotion Full Size
Bath & Body Works$50.184.7★
What buyers say about strawberry pound cake perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Smooth and creamy”
“it was good at moisturizing”
“Good for the price”
“Excellent Product”
“helps my dry skin”
“Great for exfoliating”
“It has excellent longevity”
“Its good, works really well on my skin”
“Good bottle size”
What buyers complain about
“Bad smell”
“doesnt last more than 2 hrs”
“Pump broken”
“like they aren't moisturizing”
“Waste of Money”
“it caused itching”
“Product arrived leaked out in shipping box”
“less strong which I liked”
“Trash”
“Items appeared used”
Top return reasons
Common questions
- Is strawberry pound cake perfume profitable to sell on Amazon United States?
- The niche generates $170K/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the strawberry pound cake perfume niche?
- 9 brands and 175 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in strawberry pound cake perfume?
- Top complaints mined from reviews: Smell, Durability, Motor Power. The return rate is 0.4%.
- When does demand for strawberry pound cake perfume peak?
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the strawberry pound cake perfume niche?
- Listings span $5.08–$50.18; the average listing price is $16.96 (sweet spot $15–$100). The average incumbent carries 6,422 reviews — the moat a new listing must climb.