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Strawberry Perfume

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -19.5% this quarter, so Strawberry Perfume is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$407K/yr638K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
48%top-5 click share · 20 brands · 190 sellers

Flapen Score

Strawberry Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Strawberry Perfume is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strawberry Perfume market on Amazon at a glance

Strawberry Perfume is a $407K a year market on Amazon United States, with 638K searches a year. The top 5 brands take 71% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 638K times a year and 2.9% buy. Search demand moved -19.5% in 90 days, so the $407K a year market is softening.

Search volume
638K
Search growth, 90 days
-19.5%
Conversion
2.9%
Market size
$407K

02 · Money

The money is there.

Shoppers bought 15K to 20K units at $22.27 on average, 250 to 500 per product. Units times price is $334K to $445K a year.

Units sold
15K–20K
Units per product
250–500
Average price
$22.27
Units × price
$334K–$445K

03 · Shelf

Brands here are settling in.

The average listing ranks #449. 97% of listings ship Prime. 77% of the shelf is sponsored, so budget for ads. The average listing is out of stock 5.9% of the time. The average brand has sold here for 50 months.

Average BSR
#449
Prime
97%
Sponsored
77%
Out of stock
5.9%
Average brand age
50 months

Products

Top Strawberry Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$20K$41K$61K$81K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

190

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

48%

Top 20: 87%

Open market

26%

  • Bath & Body Works19%
  • eos17%
  • Bodycology12%
  • Pacifica12%
  • Scentbird10%
  • Sttes4%

Demand

Strawberry Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Strawberry Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • strawberry perfume268K/yr
  • strawberry pound cake bath and body works59K/yr
  • strawberry shortcake perfume78K/yr
  • strawberry body spray28K/yr
  • strawberry pound cake perfume53K/yr
  • bath and body works strawberry pound cake34K/yr
  • strawberry body mist16K/yr
  • strawberry perfume for women17K/yr
  • eos strawberry dream body mist5K/yr
  • pacifica strawberry cream5K/yr

Reviews and returns

What reviews say buyers love and hate about Strawberry Perfume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell56%+1.90

Doesnt smell good

Strong smell

Chemical smell

Durability9%−0.18

Does not last

doesnt hold

Lost longevity

Value For Money3%+0.73

Waste of money

it's really expensive

Not worth the price

Leak-Proof3%

Leakage

Leaked out entirely

came leaking

Alcohol Content2%−0.12

High alcohol content

Smells like alcohol

Smells like alcohol

Love

Smell72%+1.90

Clean scent

smells beautiful

Fresh scent

Value For Money4%+0.73

Excellent value for money

Good for the price

Great deal

Durability4%−0.18

has good lasting power

Bottle is adorable and durable

The lasting power is good too

Soft Feel2%

There's a soft creamy feel to it

Very soft

smoother

Size-Overall2%+0.43

The Perfect size for on the go

Perfect size

Friendly Size

Return

0.1% Return rate 13% Fixable by listing

Smell73%▆▇█▇▇█

Doesnt smell good

Strong smell

Chemical smell

Advertised Vs Actual Product11%▇▇▄█▅▆

It is not the same

Not as advertised

Not as described

Leak-Proof2%█▂▄▃▇▁

Leakage

Leaked out entirely

came leaking

Durability2%▅▂▆█▅▁

Does not last

doesnt hold

Lost longevity

Defective Material/Parts1%▆▁▁█▄▇

FAQ

Common Strawberry Perfume questions

Answered from the same tracked data.