Is strawberry perfume profitable to sell on Amazon United States?

The niche generates $407K/yr across 31 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Worth a look (59/100).

How competitive is the strawberry perfume niche?

20 brands and 190 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in strawberry perfume?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.

When does demand for strawberry perfume peak?

Demand peaks in Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the strawberry perfume niche?

Listings span $5.11–$91.93; the average listing price is $22.27 (sweet spot $15–$100). The average incumbent carries 1,487 reviews — the moat a new listing must climb.

strawberry perfume

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$22.27

avg listing price — sweet spot $15–$100

Price range

Great$5.11–$91.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Market size

Good$407K

$407K/yr · 638K searches

Review moat

Good1,486.97

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-19.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, strawberry perfume is a $407K/yr Amazon United States market (638K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Dec. Verdict: Worth a look — 59/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

strawberry perfume market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $334K–$445K; units × avg price
Conversion rate: 2.9%
Avg BSR: #449
Page quality: 0%
Prime: 97%
Sponsored: 77%
Out of stock: 5.9%
Avg brand age: 50 months
Avg seller age: 131 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

190

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

48%

Top 20: 87%

Open market

26%

Bath & Body Works19%
eos17%
Bodycology12%
Pacifica12%
Scentbird10%
Sttes4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.3×

Open Trend

Top strawberry perfume search terms

strawberry perfume268K/yr -22.6%1.7% conv.
strawberry pound cake bath and body works59K/yr -4.4%1.8% conv.
strawberry shortcake perfume78K/yr -45.7%2.3% conv.
strawberry body spray28K/yr -0.2%3.9% conv.
strawberry pound cake perfume53K/yr -41.6%2.0% conv.
bath and body works strawberry pound cake34K/yr -23.9%1.7% conv.
strawberry body mist16K/yr +10.7%1.5% conv.
strawberry perfume for women17K/yr +24.2%2.2% conv.
eos strawberry dream body mist5K/yr +310.5%9.5% conv.
pacifica strawberry cream5K/yr +54.5%7.4% conv.

All search terms

Top strawberry perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

eos Cashmere Body Mist Strawberry Dream Body Spray for Women Strawberry Perfume Hair Mist Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz

eos$12.624.7★717 rev

Bodycology Long-Lasting Fragrance Body Mist Strawberry Cheesecake 8 fl oz

Bodycology$5.114.4★2,103 rev

Bath & Body Works - Strawberry Pound Cake - 2 pc Bundle - Fine Fragrance Mist and Ultimate Hydration Body Cream (Packaging Design Varies)

Bath & Body Works$24.184.7★1,112 rev

Pacifica Strawberry Cream Perfume for Women Fruity Floral Eau de Parfum Spray with Strawberry Vanilla Jasmine & Sandalwood Notes Long Lasting Clean Beauty 1 fl oz

Pacifica$14.284.4★86 rev

Pacifica Strawberry Cream Fruity Body Mist for Women Sweet Strawberry Vanilla Cream Fragrance Spray Hydrating Odor Neutralizing Vegan & Cruelty-Free Phthalate-Free 5 oz

Pacifica$9.664.0★75 rev

Newest

by launch date

Pacifica Strawberry Cream Perfume for Women Fruity Floral Eau de Parfum Spray with Strawberry Vanilla Jasmine & Sandalwood Notes Long Lasting Clean Beauty 1 fl oz

Pacifica$14.2886 rev

3mo ago

Pacifica Strawberry Cream Fruity Body Mist for Women Sweet Strawberry Vanilla Cream Fragrance Spray Hydrating Odor Neutralizing Vegan & Cruelty-Free Phthalate-Free 5 oz

Pacifica$9.6675 rev

3mo ago

eos Cashmere Body Mist Strawberry Dream Body Spray for Women Strawberry Perfume Hair Mist Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz

eos$12.62717 rev

6mo ago

Sttes Smell Rio Perfume 606# (Pressable Strawberry Gummies) Hair Perfume for Women Long-Lasting Strawberry Candy Vanilla & Marshmallow Gourmand Fragrance Eau de Parfum 100ml (3.4 fl oz)

Sttes$23.89333 rev

10mo ago

VivaFemme Pheromones Perfumes for Women Long Lasting Roll On Perfume Oil Travel Size to Amplify Your Charm and Boost Social Interactions Attract Men with Our Premium Cologne Perfume Oil

VivaFemme$10.54415 rev

11mo ago

What buyers say about strawberry perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell72%

“Clean scent”

Value For Money4%

“Excellent value for money”

Durability4%

“has good lasting power”

Soft Feel2%

“There's a soft creamy feel to it”

Size-Overall2%

“The Perfect size for on the go”

Quality-Overall1%

“Good quality”

Advertised Vs Actual Product1%

“true to pictures”

Gifting Purpose1%

“Cute gift”

Ease Of Use1%

“easy to use”

Weight Light1%

“not too light”

What buyers complain about

Smell56%

“Doesnt smell good”

Durability9%

“Does not last”

Value For Money3%

“Waste of money”

Leak-Proof3%

“Leakage”

Alcohol Content2%

“High alcohol content”

Size-Overall2%

“The bottle is small”

Advertised Vs Actual Product1%

“It is not the same”

Strength1%

“Not strong”

Quality-Overall1%

“Poor Quality”

Allergies0%

“for some reason this one caused an allergic reaction”

Top return reasons

Smell73%

Advertised Vs Actual Product11%

Leak-Proof2%

Durability2%

Defective Material/Parts1%

Functionality-Overall1%

Adhesion/Stickiness1%

Product Condition1%

Size-Overall1%

Value For Money1%

Common questions

Is strawberry perfume profitable to sell on Amazon United States?: The niche generates $407K/yr across 31 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Worth a look (59/100).
How competitive is the strawberry perfume niche?: 20 brands and 190 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in strawberry perfume?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
When does demand for strawberry perfume peak?: Demand peaks in Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the strawberry perfume niche?: Listings span $5.11–$91.93; the average listing price is $22.27 (sweet spot $15–$100). The average incumbent carries 1,487 reviews — the moat a new listing must climb.