Is strawberry lotion profitable to sell on Amazon United States?

The niche generates $723K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (37/100).

How competitive is the strawberry lotion niche?

3 brands and 14 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in strawberry lotion?

Top complaints mined from reviews: Smell, Motor Power, Durability. The return rate is 0.4%.

What does it cost to enter the strawberry lotion niche?

Listings span $5.08–$15.12; the average listing price is $10.46 (sweet spot $15–$100). The average incumbent carries 20,666 reviews — the moat a new listing must climb.

strawberry lotion

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Market size

Good$723K

$723K/yr · 832K searches

Avg price

Okay$10.46

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.2%

90-day search growth — must beat 0% to launch

Review moat

Bad20,665.6

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$5.08–$15.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, strawberry lotion is a $723K/yr Amazon United States market (832K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

strawberry lotion market data

Units sold / yr: 60K–80K; avg 10,000–12,500/product
Revenue / yr: $628K–$837K; units × avg price
Conversion rate: 8.3%
Avg BSR: #61
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 14.1%
Avg brand age: 50 months
Avg seller age: 130 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

eos91%
Kwailnara5%
Bodycology4%

Demand

Weekly Amazon search volume, last 49 weeks — -5.2% search growth over the last 90 days.

Open Trend

Top strawberry lotion search terms

eos strawberry dream142K/yr +16.5%9.2% conv.
strawberry lotion110K/yr -1.1%2.7% conv.
eos lotion strawberry dream74K/yr -9.0%10.9% conv.
strawberry dream eos33K/yr +12.6%9.0% conv.
bodycology lotion50K/yr -0.9%0.5% conv.
eos strawberry dream lotion91K/yr -37.8%13.0% conv.
eos strawberry30K/yr -1.8%5.7% conv.
strawberry body lotion20K/yr +4.2%2.9% conv.
strawberry dream15K/yr +3.0%5.1% conv.
strawberry eos15K/yr -7.6%7.4% conv.

All search terms

Top strawberry lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

eos Shea Better Body Lotion Strawberry Dream 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Strawberry Body Lotion 16 fl oz

eos$9.464.7★76,612 rev

eos Cashmere Body Wash Strawberry Dreams Moisturizing Body Wash Creamy Gel Formula with Shea Butter Glycerin Vitamin E pH Balanced Sensitive Skin Vegan 16 fl oz

eos$10.024.8★20,381 rev

eos Cashmere Body Mist Strawberry Dream Body Spray for Women Strawberry Perfume Hair Mist Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz

eos$12.624.7★717 rev

KWAILNARA Strawberry Milk Body Lotion (19.75 Fl Oz) Deeply Hydrating & Lightweight Korean Body Lotion | Milk Protein Royal Jelly & Strawberry Extract for Smooth Skin | Paraben-Free & Non-Greasy

Kwailnara$15.124.3★2,022 rev

Bodycology Shea Butter Body Cream Strawberry Cheesecake 8 oz

Bodycology$5.084.5★3,596 rev

Newest

by launch date

eos Cashmere Body Wash Strawberry Dreams Moisturizing Body Wash Creamy Gel Formula with Shea Butter Glycerin Vitamin E pH Balanced Sensitive Skin Vegan 16 fl oz

eos$10.0220,381 rev

5mo ago

eos Cashmere Body Mist Strawberry Dream Body Spray for Women Strawberry Perfume Hair Mist Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz

eos$12.62717 rev

6mo ago

eos Shea Better Body Lotion Strawberry Dream 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Strawberry Body Lotion 16 fl oz

eos$9.4676,612 rev

2y ago

Bodycology Shea Butter Body Cream Strawberry Cheesecake 8 oz

Bodycology$5.083,596 rev

2y ago

KWAILNARA Strawberry Milk Body Lotion (19.75 Fl Oz) Deeply Hydrating & Lightweight Korean Body Lotion | Milk Protein Royal Jelly & Strawberry Extract for Smooth Skin | Paraben-Free & Non-Greasy

Kwailnara$15.122,022 rev

4y ago

What buyers say about strawberry lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Smell63%

“Fresh scent”

Moist/Dry6%

“Its hydrating”

Soft Feel5%

“my skin is so soft”

Value For Money3%

“Worth the buy”

Quality-Overall2%

“Great EOS product”

Suitability Dry Skin2%

“doesnt dry out my skin at all”

Durability2%

“lasting”

Absorbency1%

“I love how well it absorbs”

Size-Overall1%

“Good size tube”

Suitability Combination Skin1%

“Its good, works really well on my skin”

What buyers complain about

Smell42%

“Bad smell”

Motor Power6%

“Pump broken”

Durability4%

“doesnt last more than 2 hrs”

Allergies2%

“Allergic reaction”

Moist/Dry2%

“like they aren't moisturizing”

Leak-Proof2%

“Product arrived leaked out in shipping box”

Value For Money2%

“Waste of Money”

Quality-Overall1%

“Trash”

Alcohol Content1%

“because now it doesn't smell like alcohol”

Strength1%

“not very strong at all”

Top return reasons

Smell49%

Motor Power23%

Leak-Proof9%

Defective Material/Parts5%

Advertised Vs Actual Product4%

Value For Money2%

Product Condition1%

Dispensing Mechanism1%

Functionality-Overall1%

Ease Of Cleaning1%

Common questions

Is strawberry lotion profitable to sell on Amazon United States?: The niche generates $723K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (37/100).
How competitive is the strawberry lotion niche?: 3 brands and 14 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in strawberry lotion?: Top complaints mined from reviews: Smell, Motor Power, Durability. The return rate is 0.4%.
What does it cost to enter the strawberry lotion niche?: Listings span $5.08–$15.12; the average listing price is $10.46 (sweet spot $15–$100). The average incumbent carries 20,666 reviews — the moat a new listing must climb.