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Strawberry Body Wash

Fail

The top 5 brands take 100% of clicks, so Strawberry Body Wash is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$344K/yr340K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
84%top-5 click share · 5 brands · 40 sellers

Flapen Score

Strawberry Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Strawberry Body Wash is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strawberry Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Strawberry Body Wash 340K times last year and spent an estimated $344K. All 5 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $344K a year.

Searches, last 12 months
340K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
8.9%
Market size, estimated
$344Ka year
Peak month
June1.5× the quietest month
Top search term
strawberry body wash133K searches a year

02 · Price

A sale here is worth $11.31.

Listings sell for $11.31 on average, from $6.56 to $24.38. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $11.31 that is $6K to $8K a year per listing.

Average price
$11.31under the $15 to $100 sweet spot
Price range
$6.56–$24.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$6K–$8K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #144 within Cleansers. It carries 5,949 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#144in Cleansers
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
5,949per listing
Listings tracked
12

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
50 months

Products

Top Strawberry Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 236%
  • Brand 312%
  • Brand 43%
  • Brand 52%

Demand

Strawberry Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Strawberry Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • strawberry body wash133K/yr
  • olay fresh radiance body wash18K/yr
  • eos strawberry dream body wash40K/yr
  • olay strawberry mint body wash14K/yr
  • body wash strawberry16K/yr
  • eos body wash strawberry dream18K/yr
  • olay fresh outlast body wash12K/yr
  • olay strawberry body wash18K/yr
  • olay body wash strawberry15K/yr
  • olay body wash strawberry mint7K/yr

Reviews and returns

What reviews say buyers love and hate about Strawberry Body Wash

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Smell”
35%of negative reviews mention “Smell”
0.2%of orders come back
“No smell”
A buyer, on “Smell”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Strawberry Body Wash questions

Answered from the same tracked data.