strawberry body wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Market size
Good$344K$344K/yr · 340K searches
Price range
Good$6.56–$24.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.31avg listing price — sweet spot $15–$100
Review moat
Bad5,949.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, strawberry body wash is a $344K/yr Amazon United States market (340K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
strawberry body wash market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $226K–$283K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #144
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 25%
- Out of stock
- 0.2%
- Avg brand age
- 50 months
- Avg seller age
- 123 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
40
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Olay47%
- eos36%
- Kwailnara12%
- Suave3%
- Bath & Body Works2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top strawberry body wash search terms
- strawberry body wash133K/yr
- olay fresh radiance body wash18K/yr
- eos strawberry dream body wash40K/yr
- olay strawberry mint body wash14K/yr
- body wash strawberry16K/yr
- eos body wash strawberry dream18K/yr
- olay fresh outlast body wash12K/yr
- olay strawberry body wash18K/yr
- olay body wash strawberry15K/yr
- olay body wash strawberry mint7K/yr
Top strawberry body wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
eos Cashmere Body Wash Strawberry Dreams Moisturizing Body Wash Creamy Gel Formula with Shea Butter Glycerin Vitamin E pH Balanced Sensitive Skin Vegan 16 fl oz
eos$10.024.8★20,381 rev
Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Strawberry & Mint Scent 29 fl oz
Olay$9.884.8★1,063 rev
Kwailnara Strawberry Milk Body Wash (19.75 Fl Oz) Korean Body Cleanser for Hydrated & Smooth Skin | Milk Protein Royal Jelly & Exfoliating Strawberry Extract | Paraben-Free with Gentle Bubbles
Kwailnara$14.054.5★1,443 rev
Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Strawberry & Mint Scent 22 fl oz
Olay$6.564.7★8,275 rev
Olay Body Wash for Women Intensely Hydrating Pro-Hyaluronic Acid Serum Complex Renews Moisture Vitamin B3 Lameller Technology For All Skin Types Berry Bubbly Scent 20 fl oz
Olay$8.914.7★10,167 rev
Newest
by launch dateOlay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Strawberry & Mint Scent 22 fl oz
Olay$6.568,275 rev
Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Birch Water & Lavender Scent 22 fl oz
Olay$7.778,275 rev
Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Orchid & Black Currant Scent 22 fl oz
Olay$7.068,275 rev
Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend All Skin Types Rose Water & Sweet Nectar Scent 22 fl oz
Olay$7.728,275 rev
Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Strawberry & Mint Scent 29 fl oz
Olay$9.881,063 rev
Trending
90-day click momentumOlay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Orchid & Black Currant Scent 22 fl oz
Olay$7.064.7★
Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Birch Water & Lavender Scent 22 fl oz
Olay$7.774.7★
Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend All Skin Types Rose Water & Sweet Nectar Scent 22 fl oz
Olay$7.724.7★
Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Strawberry & Mint Scent 22 fl oz
Olay$6.564.7★
Olay Body Wash for Women Fresh Radiance 24/7 Skin-Loving Freshness Visibly Radiant Plant Based Cleansers Vitamin B3 & Antioxidant Blend For All Skin Types Strawberry & Mint Scent 29 fl oz
Olay$9.884.8★
What buyers say about strawberry body wash
What buyers praise and complain about, mined from review topics.What buyers love
“fresh scent”
“Soft skin”
“creates a gentle lather”
“Good deal”
“moisturizes skin”
“It felt really moisturizing on my dry skin, as well”
“Great for cleaning”
“Overall, its a reliable, good-quality body wash that combines great fragrance with gentle cleansing”
“Great for you skin”
“No irritation”
What buyers complain about
“No smell”
“Allergic reaction”
“Not moisturizing at all”
“I have been trying brands that do not dry my skin”
“Product was leaking out”
“doesn't lather up as well as I'm use to”
“The bottle is large”
“Definitely way too overpriced for what it is”
“Don't feel clean after”
“But wish the bottle was designed a little better to hold”
Top return reasons
Common questions
- Is strawberry body wash profitable to sell on Amazon United States?
- The niche generates $344K/yr across 12 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the strawberry body wash niche?
- 5 brands and 40 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in strawberry body wash?
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.2%.
- When does demand for strawberry body wash peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the strawberry body wash niche?
- Listings span $6.56–$24.38; the average listing price is $11.31 (sweet spot $15–$100). The average incumbent carries 5,949 reviews — the moat a new listing must climb.