Is strawberry body scrub profitable to sell on Amazon United States?

The niche generates $84K/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (29/100).

How competitive is the strawberry body scrub niche?

4 brands and 41 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in strawberry body scrub?

Top complaints mined from reviews: Smell, Moist/Dry, Product Condition. The return rate is 0.5%.

When does demand for strawberry body scrub peak?

Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the strawberry body scrub niche?

Listings span $7.76–$13.56; the average listing price is $9.53 (sweet spot $15–$100). The average incumbent carries 4,661 reviews — the moat a new listing must climb.

strawberry body scrub

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.53

avg listing price — sweet spot $15–$100

Review moat

Bad4,661.08

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$84K

$84K/yr · 209K searches

Growth

Bad-16.4%

90-day search growth — must beat 0% to launch

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$7.76–$13.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, strawberry body scrub is a $84K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 29/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

strawberry body scrub market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $95K–$119K; units × avg price
Conversion rate: 4.2%
Avg BSR: #162
Page quality: 0%
Prime: 92%
Sponsored: 58%
Out of stock: 5.9%
Avg brand age: 45 months
Avg seller age: 115 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Tree Hut76%
Dove17%
Nielies4%
The Bath Factory3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top strawberry body scrub search terms

strawberry body scrub44K/yr -23.4%1.0% conv.
strawberry scrub17K/yr -8.8%0.9% conv.
cherry body scrub16K/yr -23.6%2.5% conv.
tree hut raspberry fizz13K/yr -10.3%8.6% conv.
tree hut strawberry17K/yr -31.4%1.2% conv.
tree hut body scrub watermelon14K/yr -1.0%10.4% conv.
body scrub strawberry8K/yr +6.5%1.5% conv.
strawberry sugar scrub10K/yr -26.1%1.1% conv.
watermelon body scrub9K/yr +11.1%7.4% conv.
watermelon scrub7K/yr +36.1%10.7% conv.

All search terms

Top strawberry body scrub products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tree Hut Watermelon Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz

Tree Hut$8.534.8★9,369 rev

Tree Hut Raspberry Fizz Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz

Tree Hut$8.474.8★829 rev

Dove Cherry & Chia Milk Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz

Dove$8.874.7★9,903 rev

Tree Hut Strawberry Shea Sugar Scrub Exfoliating Hydrating & Moisturizing Body Scrub with Shea Butter & Nourishing Essential Oils Smooth & Soften Skin 18 oz

Tree Hut$9.084.7★2,712 rev

Nielies Strawberry Body Scrubs 18 Oz- Exfoliating Body Scrub with Dead Sea Salt Argan Oil and Vitamic C-Sugar Scrub for Body Body Scrub Sugar Face-Body Scrubs for Women (Strawberry)

Nielies$13.563.9★28 rev

Newest

by launch date

Dove Sugar Body Scrub Oat Milk & Berry Brulee For Women For Exfoliated & Hydrated skin 15 oz

Dove$11.11144 rev

6mo ago

Tree Hut Hydraglow Body Lotion Raspberry Fizz Hydrating & Nourishing Daily Moisturizer for Smooth Radiant Skin Lightweight Fast-Absorbing Formula 18 fl oz

Tree Hut$9.93357 rev

7mo ago

Tree Hut Raspberry Fizz Body Wash Hydrating & Moisturizing Shower Gel with Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser Self Care Gifts for Women Pump Bottle 18 Fl Oz

Tree Hut$8.73243 rev

7mo ago

Dove Cherry & Chia Milk Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz

Dove$8.879,903 rev

1y ago

Dove Pomegranate & Shea Butter Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz

Dove$7.769,903 rev

1y ago

What buyers say about strawberry body scrub

What buyers praise and complain about, mined from review topics.

What buyers love

Smell51%

“It smells divine”

Soft Feel13%

“Keeps my skin soft”

Cleansing6%

“Great for exfoliating”

Suitability Dry Skin4%

“Nice exfoliation”

Value For Money3%

“Worth the money”

Suitability Combination Skin3%

“work spectacularly for smooth skin”

Quality-Overall3%

“Really Good—No Complaints”

Moist/Dry3%

“Great moisturizer”

Texture/Consistency-Overall2%

“s has a great texture”

Advertised Vs Actual Product1%

“Works as advertised”

What buyers complain about

Smell43%

“Awful smell”

Moist/Dry6%

“dried up from lack of moisture”

Product Condition3%

“The item has been opened”

Allergies3%

“Must be allergic”

Color3%

“Nor is it the same color as pictured”

Dilute/Watery2%

“This product was watered down”

Quality-Overall2%

“But cheaper is not better than quality”

Durability2%

“Doesn't last”

Oily/Greasy2%

“To oily”

Leak-Proof1%

“arrived dry and leaky”

Top return reasons

Smell49%

Leak-Proof16%

Product Condition7%

Value For Money5%

Advertised Vs Actual Product5%

Texture/Consistency-Overall2%

Size-Overall2%

Defective Material/Parts2%

Ingredients-Overall2%

Functionality-Overall1%

Common questions

Is strawberry body scrub profitable to sell on Amazon United States?: The niche generates $84K/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (29/100).
How competitive is the strawberry body scrub niche?: 4 brands and 41 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in strawberry body scrub?: Top complaints mined from reviews: Smell, Moist/Dry, Product Condition. The return rate is 0.5%.
When does demand for strawberry body scrub peak?: Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the strawberry body scrub niche?: Listings span $7.76–$13.56; the average listing price is $9.53 (sweet spot $15–$100). The average incumbent carries 4,661 reviews — the moat a new listing must climb.