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Strawberry Body Scrub

Fail

The top 5 brands take 100% of clicks, so Strawberry Body Scrub is a Fail.

Flapen Score
29
29 / 100
Ranks 10,692 of 10,978 Beauty & Personal Care niches · −19 vs the category median of 48
Market size
$84K/yr209K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
81%top-5 click share · 4 brands · 41 sellers

Flapen Score

Strawberry Body Scrub against its category

The dotted line is the Beauty & Personal Care average. Past it, Strawberry Body Scrub is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strawberry Body Scrub market on Amazon at a glance

Shoppers on Amazon United States searched for Strawberry Body Scrub 209K times last year and spent an estimated $84K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
4.2%
Market size, estimated
$84Ka year
Peak month
December2.0× the quietest month
Top search term
strawberry body scrub44K searches a year

02 · Price

A sale here is worth $9.53.

Listings sell for $9.53 on average, from $7.76 to $13.56. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $9.53 that is $5K to $7K a year per listing.

Average price
$9.53under the $15 to $100 sweet spot
Price range
$7.76–$13.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #162 within Scrubs & Body Treatments. It carries 4,661 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
92%
Out of stock, average day
5.9%
Average rank
#162in Scrubs & Body Treatments
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
4,661per listing
Listings tracked
12

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Strawberry Body Scrub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 217%
  • Brand 34%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Strawberry Body Scrub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Strawberry Body Scrub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • strawberry body scrub44K/yr
  • strawberry scrub17K/yr
  • cherry body scrub16K/yr
  • tree hut raspberry fizz13K/yr
  • tree hut strawberry17K/yr
  • tree hut body scrub watermelon14K/yr
  • body scrub strawberry8K/yr
  • strawberry sugar scrub10K/yr
  • watermelon body scrub9K/yr
  • watermelon scrub7K/yr

Reviews and returns

What reviews say buyers love and hate about Strawberry Body Scrub

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Smell”
43%of negative reviews mention “Smell”
0.5%of orders come back
“Awful smell”
A buyer, on “Smell”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Strawberry Body Scrub questions

Answered from the same tracked data.