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Strawberry Body Oil

Fail

Shoppers spend an estimated $52K a year here, so Strawberry Body Oil is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$52K/yr129K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
52%top-5 click share · 19 brands · 53 sellers

Flapen Score

Strawberry Body Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Strawberry Body Oil is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strawberry Body Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Strawberry Body Oil 129K times last year and spent an estimated $52K. The top 5 brands take 70% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
2.9%
Market size, estimated
$52Ka year
Peak month
June1.5× the quietest month
Top search term
strawberry body oil78K searches a year

02 · Price

A sale here is worth $13.83.

Listings sell for $13.83 on average, from $5.08 to $29.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $13.83 that is $1K to $3K a year per listing.

Average price
$13.83under the $15 to $100 sweet spot
Price range
$5.08–$29.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #1,832 within Oils. It carries 4,611 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
96%
Out of stock, average day
8.2%
Average rank
#1,832in Oils
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
4,611per listing
Listings tracked
25

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Strawberry Body Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

53

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

27%

  • Brand 138%
  • Brand 212%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 63%

Demand

Strawberry Body Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Strawberry Body Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • strawberry body oil78K/yr
  • soothing house body oil20K/yr
  • body oil strawberry9K/yr
  • strawberry marshmallow body oil7K/yr
  • strawberry shortcake body oil9K/yr
  • soothing house3K/yr
  • strawberry shortcake oil3K/yr

Reviews and returns

What reviews say buyers love and hate about Strawberry Body Oil

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Smell”
43%of negative reviews mention “Smell”
0.6%of orders come back
“Scent doesn't last long”
A buyer, on “Smell”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Strawberry Body Oil questions

Answered from the same tracked data.