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Strawberry Blonde Hair Dye

Maybe

An estimated 0.3% of orders come back. But the average product has 14,696 reviews to catch up to, so Strawberry Blonde Hair Dye is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$113K/yr238K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
51%top-5 click share · 15 brands · 88 sellers

Flapen Score

Strawberry Blonde Hair Dye against its category

The dotted line is the Beauty & Personal Care average. Past it, Strawberry Blonde Hair Dye is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strawberry Blonde Hair Dye market on Amazon at a glance

Shoppers on Amazon United States searched for Strawberry Blonde Hair Dye 238K times last year and spent an estimated $113K. The top 5 brands take 84% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
2.9%
Market size, estimated
$113Ka year
Peak month
June1.4× the quietest month
Top search term
strawberry blonde hair dye143K searches a year

02 · Price

A sale here is worth $16.39.

Listings sell for $16.39 on average, from $4.42 to $37.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $16.39 that is $2K to $4K a year per listing.

Average price
$16.39inside the $15 to $100 sweet spot
Price range
$4.42–$37.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #161 within Hair Coloring Products. It carries 14,696 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#161in Hair Coloring Products
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
14,696per listing
Listings tracked
30

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Strawberry Blonde Hair Dye products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$9K$14K$18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

88

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 91%

Open market

13%

  • L'Oreal Paris38%
  • Clairol22%
  • REVLON14%
  • Schwarzkopf5%
  • AGE beautiful5%
  • eSalon3%
  • Open — no brand owns it (9 brands, 13%)

Demand

Strawberry Blonde Hair Dye search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Strawberry Blonde Hair Dye search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • strawberry blonde hair dye143K/yr
  • strawberry blonde17K/yr
  • strawberry blonde hair color17K/yr
  • reddish blonde hair dye10K/yr
  • copper blonde hair dye11K/yr
  • light copper hair dye10K/yr
  • hair dye strawberry blonde5K/yr
  • red blonde hair dye6K/yr
  • reddish blonde hair color6K/yr
  • strawberry hair dye4K/yr

Reviews and returns

What reviews say buyers love and hate about Strawberry Blonde Hair Dye

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Color”
40%of negative reviews mention “Color”
0.3%of orders come back
“color is off”
A buyer, on “Color”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Strawberry Blonde Hair Dye questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data