strawberry blonde hair dye
Worth a lookShows low returns (0.3%), but a deep review moat (14,696 avg reviews) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$16.39avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.42–$37.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Market size
Okay$113K$113K/yr · 238K searches
Review moat
Bad14,696.43avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, strawberry blonde hair dye is a $113K/yr Amazon United States market (238K searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
strawberry blonde hair dye market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $98K–$131K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #161
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.2%
- Avg brand age
- 70 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
88
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
51%
Top 20: 91%
Open market
13%
- L'Oreal Paris38%
- Clairol22%
- REVLON14%
- Schwarzkopf5%
- AGE beautiful5%
- eSalon3%
- Open — no brand owns it (9 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top strawberry blonde hair dye search terms
- strawberry blonde hair dye143K/yr
- strawberry blonde17K/yr
- strawberry blonde hair color17K/yr
- reddish blonde hair dye10K/yr
- copper blonde hair dye11K/yr
- light copper hair dye10K/yr
- hair dye strawberry blonde5K/yr
- red blonde hair dye6K/yr
- reddish blonde hair color6K/yr
- strawberry hair dye4K/yr
Top strawberry blonde hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color High Intensity Hair Dye for 3X Highlights 82 Strawberry Blonde 1 Hair Dye Kit
L'Oreal Paris$12.494.3★354 rev
Revlon ColorSilk with Bond Repair Complex Blonde Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 85B Strawberry Blonde (Pack of 3)
REVLON$14.914.6★2,573 rev
LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 8RB Reddish Blonde 1 Kit (Packaging May Vary)
L'Oreal Paris$11.334.6★61,919 rev
Clairol Nicen Easy Permanent Hair Dye 8R Medium Reddish Blonde | 100% Gray Coverage | LongLasting NaturalLooking Color & Shine | Pack of 1
Clairol$7.784.6★1,862 rev
LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Golden Reddish Blonde 9GR 1 Hair Dye Kit
L'Oreal Paris$12.244.5★56,448 rev
Newest
by launch date
Overtone Daily Color Depositing Conditioner for Hair Strawberry Blonde:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
oVertone$13.451,068 rev
Revlon ColorSilk with Bond Repair Complex Blonde Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 85B Strawberry Blonde (Pack of 3)
REVLON$14.912,573 rev
LOreal Paris Excellence Universal Nudes Permanent Hair Color Ammonia Free Hair Dye for Gray Hair Coverage 7NR Natural Copper 1 Hair Dye Kit
L'Oreal Paris$13.412,995 rev
Clairol ColorStrong Permanent Hair Dye AmmoniaFree PPDFree 100% Gray Coverage with Bonding System 8.63 Sunset Rose - Coral Sands Hair Color Pack of 1
Clairol$13.322,621 rev
Schwarzkopf Keratin Blonde Hair Dye 11.7 High Lift Apricot Blonde Professional Quality Permanent Hair Color Bond Enforcing System Pre-Color Serum & Conditioner Included
Schwarzkopf$11.77136 rev
Trending
90-day click momentum
LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Lightest Auburn 7LA 1 Hair Dye Kit
L'Oreal Paris$12.184.5★
Overtone Daily Color Depositing Conditioner for Hair Strawberry Blonde:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.
oVertone$13.454.0★
Revlon Colorsilk Beautiful Color Permanent Hair Color (OLD VERSION) 85B Strawberry Blonde (Pack of 3)
REVLON$19.584.4★
AGE beautiful Permanent Hair Dye 8NRG Medium Neutral Red Golden Blonde - Strawberry Blonde Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair Salon Quality
AGE beautiful$11.784.3★
Madison Reed Radiant Hair Color Kit - 8CC Dark Vivid Copper Blonde (Matera Marigold) Vivid Permanent Hair Dye for Bold Color & Maximum Shine | PPD-Free & Ammonia-Free 1 Pack
Madison Reed$32.724.1★
What buyers say about strawberry blonde hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Rich color”
“Best hair dye”
“It's a very good mix of semi & permanent”
“Easy to use”
“Soft,”
“The application was very easy and straightforward”
“great fragrance”
“though price is the best on amazon”
“Excellent coverage”
“It works great”
What buyers complain about
“color is off”
“in darker areas you cant even tell it's dyed”
“Didn't work”
“hair falling out”
“Waste of money”
“Looks nothing like the box”
“Doesn't smell strong”
“Very damaging to the hair”
“not full coverage”
“very drying on the hair”
Top return reasons
Common questions
- Is strawberry blonde hair dye profitable to sell on Amazon United States?
- The niche generates $113K/yr across 30 tracked products. 90-day search growth is +6.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the strawberry blonde hair dye niche?
- 15 brands and 88 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in strawberry blonde hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.3%.
- When does demand for strawberry blonde hair dye peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the strawberry blonde hair dye niche?
- Listings span $4.42–$37.72; the average listing price is $16.39 (sweet spot $15–$100). The average incumbent carries 14,696 reviews — the moat a new listing must climb.