Stranger Things Makeup

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -64.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

160K

Growth, 90 days vs prior 90

-64.6%

Conversion, latest week

3.0%

Market size, estimated

$69Ka year

Top search term

stranger things makeup108K searches a year

Listings sell for $14.35 on average, from $6.37 to $42.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $14.35 that is $1K to $4K a year per listing.

Average price

$14.35under the $15 to $100 sweet spot

Price range

$6.37–$42.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

0.6%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #14,708 within Eyes. It carries 1,984 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

95%

Out of stock, average day

12.5%

Average rank

#14,708in Eyes

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

1,984per listing

Listings tracked

22

16 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

9Amazon's first-year sales bar

Average brand age

34 months