stranger things makeup
Skip itSoft demand (-64.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Great$6.37–$42.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.35avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,984.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$69K$69K/yr · 160K searches
Growth
Bad-64.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, stranger things makeup is a $69K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
stranger things makeup market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $57K–$72K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #14,708
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 59%
- Out of stock
- 12.5%
- Avg brand age
- 34 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
46
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
48%
Top 20: 99%
Open market
6%
- COVERGIRL62%
- ColourPop11%
- Sally Hansen10%
- Stranger Things6%
- Bioworld3%
- Grupo Erik2%
- Open — no brand owns it (4 brands, 6%)
Demand
Weekly Amazon search volume, last 32 weeks — -64.6% search growth over the last 90 days.Top stranger things makeup search terms
- stranger things makeup108K/yr
- stranger things make up12K/yr
- covergirl stranger things12K/yr
- stranger things covergirl8K/yr
- colourpop stranger things8K/yr
- cover girl stranger things4K/yr
- stranger things colourpop4K/yr
- stranger things makeup collection4K/yr
Top stranger things makeup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COVERGIRL x STRANGER THINGS The Crawl Face & Eye Multi-Palette
COVERGIRL$10.964.7★168 rev
COVERGIRL x STRANGER THINGS The Bite PH Transforming Lip Gloss - 120 Mouthbreather
COVERGIRL$9.974.6★30 rev
COVERGIRL x STRANGER THINGS Vecnas Curse PH Transforming Blush - 100 001
COVERGIRL$9.734.4★190 rev
COVERGIRL x STRANGER THINGS The Bite PH Transforming Lip Gloss - 130 Hawkins Lab
COVERGIRL$9.584.4★46 rev
Stranger Things Were Not In Hawkins Eye Shadow Palette by Taste Beauty 80s Retro Vibe Eyeshadow Palette 12 Unique Color Hues
Stranger Things$12.984.9★12 rev
Newest
by launch date
Stranger Things Classic Title Art Womens Heather Gray Lounge Shorts-XS
Bioworld$20.841 rev
ColourPop x Stranger Things Liquid Highlighter - Body & Face Highlighter Glow Drops - Illuminates Your Complexion for the Ultimate Glow - Infused with Vegan Squalane for Hydration (0.06 oz)
ColourPop$10.8728 rev
AI ACCESSORY INNOVATIONS Stranger Things Backpack with Character Graphic Pattern Black 16x12x5 Inches Polyester 3 Pockets Water Repellent Adjustable Straps Padded Back
AI ACCESSORY INNOVATIONS$42.92673 rev
PROFILER Stranger Things - The Shadows of Hawkins - Board Game Escape Game - Immersive and Collaborative Investigation Game 1-6 Players
Platonia Games$25.15191 rev
COVERGIRL x STRANGER THINGS The Crawl Face & Eye Multi-Palette
COVERGIRL$10.96168 rev
Trending
90-day click momentumStranger Things Classic Title Art Womens Heather Gray Lounge Shorts-XS
Bioworld$20.845.0★
AI ACCESSORY INNOVATIONS Stranger Things Backpack with Character Graphic Pattern Black 16x12x5 Inches Polyester 3 Pockets Water Repellent Adjustable Straps Padded Back
AI ACCESSORY INNOVATIONS$42.924.7★
BDPWSS Scary Movie Merchandise Makeup Bag Theres More To Life Than Stupid Boys Horror TV Show Gift Scary Movie Fan Gift (Stupid Boys CB)
BDPWSS$17.434.9★
Sally Hansen Insta-Dri x Stranger Things Perfect Press-Ons The Final Battle
Sally Hansen$8.694.0★
PROFILER Stranger Things - The Shadows of Hawkins - Board Game Escape Game - Immersive and Collaborative Investigation Game 1-6 Players
Platonia Games$25.154.3★
What buyers say about stranger things makeup
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful shade”
“The quality was visually super cute”
“Family fun”
“As advertised”
“Doesnt crack”
“Was a gift for my granddaughter as far as I know she really liked it”
“Dries fast”
“Definitely worth the price tag”
“The design is really cute”
“I found its easiest to blend with my fingers”
What buyers complain about
“Broke Right Away”
“I didn't care for the color”
“The payoff isn't great”
“one was specifically frustrating bc you had to know what was in one of the envelopes to be able to open it”
“Not fun”
“Just ok. I bought this for my daughter it is As pictured however Im kinda disappointed on quality it feels cheaply made”
“Item is broke”
“Terrible Game Design”
“she said the crackle affect didn't work”
“not as bold as pictured”
Top return reasons
Common questions
- Is stranger things makeup profitable to sell on Amazon United States?
- The niche generates $69K/yr across 22 tracked products. 9 of 16 products launched in the last 360 days are still selling. 90-day search growth is -64.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the stranger things makeup niche?
- 10 brands and 46 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in stranger things makeup?
- Top complaints mined from reviews: Durability, Color, Value For Money. The return rate is 0.6%.
- What does it cost to enter the stranger things makeup niche?
- Listings span $6.37–$42.92; the average listing price is $14.35 (sweet spot $15–$100). The average incumbent carries 1,984 reviews — the moat a new listing must climb.