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Straight Razor Blades

Fail

Demand is soft, at -20.8% this quarter, so Straight Razor Blades is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$123K/yr52K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
65%top-5 click share · 12 brands · 47 sellers

Flapen Score

Straight Razor Blades against its category

The dotted line is the Beauty & Personal Care average. Past it, Straight Razor Blades is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Straight Razor Blades market on Amazon at a glance

Shoppers on Amazon United States searched for Straight Razor Blades 52K times last year and spent an estimated $123K. The top 5 brands take 88% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
12.6%
Market size, estimated
$123Ka year
Peak month
September2.9× the quietest month
Top search term
shark razor blades11K searches a year

02 · Price

A sale here is worth $18.70.

Listings sell for $18.70 on average, from $5.13 to $202.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $18.70 that is $2K to $5K a year per listing.

Average price
$18.70inside the $15 to $100 sweet spot
Price range
$5.13–$202.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #88 within Men's. It carries 7,480 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#88in Men's
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
7,480per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Straight Razor Blades products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

47

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

9%

  • Brand 146%
  • Brand 216%
  • Brand 315%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 9%)

Demand

Straight Razor Blades search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.9×

Search terms

Top Straight Razor Blades search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shark razor blades11K/yr
  • straight razor blades for men12K/yr
  • shark blade4K/yr
  • shark blades4K/yr
  • half razor blades3K/yr
  • straight razor replacement blades4K/yr
  • shavette blades3K/yr
  • straight edge razors3K/yr
  • straight edge blade2K/yr
  • razor blades straight razor3K/yr

Reviews and returns

What reviews say buyers love and hate about Straight Razor Blades

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Garbage quality”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Straight Razor Blades questions

Answered from the same tracked data.