Stool Chair
PassStool Chair scores 65 out of 100, a Pass. Shoppers spend an estimated $2.2M a year here, demand is soft, at -7.9% this quarter, and an estimated 2.4% of orders come back.
- Flapen Score
- 65 / 100Top 3% of 10,978 Beauty & Personal Care niches · +17 vs the category median of 4865
- Market size
- $2.2M/yr2.8M searches / yr
- 90-day growth
- -7.9%search demand this quarter
- Competition
- 22%top-5 click share · 70 brands · 146 sellers
Flapen Score
Stool Chair against its category
The dotted line is the Beauty & Personal Care average. Past it, Stool Chair is stronger. Inside it, weaker.
Market
The Stool Chair market on Amazon at a glance
Shoppers on Amazon United States searched for Stool Chair 2.8M times last year and spent an estimated $2.2M. The top 5 brands take 37% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.
- Searches, last 12 months
- 2.8M
- Growth, 90 days vs prior 90
- -7.9%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $2.2Ma year
- Peak month
- August1.3× the quietest month
- Top search term
- rolling stool497K searches a year
02 · Price
A sale here is worth $47.62.
Listings sell for $47.62 on average, from $10.15 to $149.98. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At $47.62 that is $12K to $24K a year per listing.
- Average price
- $47.62inside the $15 to $100 sweet spot
- Price range
- $10.15–$149.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $12K–$24K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #1,060 within Salon & Spa Equipment. It carries 2,925 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 96%
- Out of stock, average day
- 2.5%
- Average rank
- #1,060in Salon & Spa Equipment
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 2,925per listing
- Listings tracked
- 113
04 · Newcomers
8 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Stool Chair products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
70 rising
Sellers
146
Top-5 brand share
37%
Top 20: 73%
Top-5 click share
22%
Top 20: 51%
Open market
59%
- Brand 111%
- Brand 211%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Stool Chair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Stool Chair search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rolling stool497K/yr
- stool chair345K/yr
- shop stool363K/yr
- wooden stool300K/yr
- stool with wheels250K/yr
- wood stool187K/yr
- adjustable stool154K/yr
- work stool81K/yr
- tall stool83K/yr
- sitting stool75K/yr
Reviews and returns
What reviews say buyers love and hate about Stool Chair
We read the reviews and the return reasons for every product selling here.
“Extremely small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stool Chair questions
Answered from the same tracked data.









