Stocking Stuffers for Girls

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $281K a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

-31.4%

Conversion, latest week

1.2%

Market size, estimated

$281Ka year

Peak month

December566.1× the quietest month

Top search term

stocking stuffers for girls790K searches a year

Listings sell for $9.07 on average, from $2.40 to $19.06. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 750 to 1,000 of them. At $9.07 that is $7K to $9K a year per listing.

Average price

$9.07under the $15 to $100 sweet spot

Price range

$2.40–$19.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

750–1,000

Revenue per listing a year

$7K–$9K

Returns

0.7%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #2,359 within Lip Care. It carries 5,775 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#2,359in Lip Care

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

5,775per listing

Listings tracked

47

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months