Is Stmnt profitable to sell on Amazon United States?

Flapen scores Stmnt 50 out of 100 on Amazon United States, a Maybe. Shoppers spend $340K a year across 9 tracked products. Search demand grew +0.5% in the last 90 days.

How competitive is the Stmnt niche on Amazon United States?

1 brands and 4 sellers compete in Stmnt on Amazon United States. The top 5 Stmnt products take 80% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Stmnt?

Stmnt buyers on Amazon United States complain most about Smell, Value For Money, and Adhesion/Stickiness. An estimated 0.7% of orders come back.

When does demand for Stmnt peak?

Search demand for Stmnt on Amazon United States is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Stmnt niche?

Stmnt sells for $22.69 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $21.11 to $24.21. The average product has 919 reviews, the count a new listing must catch up to.

Stmnt

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Stmnt is a Maybe.

Flapen Score: 50
50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size: $340K/yr121K searches / yr
90-day growth: +0.5%search demand this quarter
Competition: 80%top-5 click share · 1 brands · 4 sellers

Flapen Score

Stmnt against its category

The dotted line is the Beauty & Personal Care average. Past it, Stmnt is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Stmnt market on Amazon at a glance

Shoppers on Amazon United States searched for Stmnt 121K times last year and spent an estimated $340K. One brand takes every click. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $340K a year.

Searches, last 12 months: 121K
Growth, 90 days vs prior 90: +0.5%
Conversion, latest week: 12.4%
Market size, estimated: $340Ka year
Peak month: December1.3× the quietest month
Top search term: stmnt82K searches a year

02 · Price

A sale here is worth $22.69.

Listings sell for $22.69 on average, from $21.11 to $24.21. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $22.69 that is $34K to $45K a year per listing.

Average price: $22.69inside the $15 to $100 sweet spot
Price range: $21.11–$24.21
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 1,500–2,000
Revenue per listing a year: $34K–$45K
Returns: 0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Clays. It carries 919 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #69in Clays
Average rating: 4.50 starsAmazon United States average 4.42 stars
Average reviews: 919per listing
Listings tracked: 9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 71 months

Products

Top Stmnt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Brand 1100%

Demand

Stmnt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Stmnt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

stmnt82K/yr +14.4%11.3% conv.
stmnt grooming goods20K/yr -7.9%10.5% conv.
stmt hair products9K/yr -5.5%13.2% conv.
statement hair products for men11K/yr -76.9%12.3% conv.

Reviews and returns

What reviews say buyers love and hate about Stmnt

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Smell”

17%of negative reviews mention “Smell”

0.7%of orders come back

“the smell is way too strong”

A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Stmnt questions

Answered from the same tracked data.

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