Stmnt
MaybeAn estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Stmnt is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $340K/yr121K searches / yr
- 90-day growth
- +0.5%search demand this quarter
- Competition
- 80%top-5 click share · 1 brands · 4 sellers
Flapen Score
Stmnt against its category
The dotted line is the Beauty & Personal Care average. Past it, Stmnt is stronger. Inside it, weaker.
Market
The Stmnt market on Amazon at a glance
Shoppers on Amazon United States searched for Stmnt 121K times last year and spent an estimated $340K. One brand takes every click. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 12.4% of those searches ended in a purchase.
Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $340K a year.
- Searches, last 12 months
- 121K
- Growth, 90 days vs prior 90
- +0.5%
- Conversion, latest week
- 12.4%
- Market size, estimated
- $340Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- stmnt82K searches a year
02 · Price
A sale here is worth $22.69.
Listings sell for $22.69 on average, from $21.11 to $24.21. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $22.69 that is $34K to $45K a year per listing.
- Average price
- $22.69inside the $15 to $100 sweet spot
- Price range
- $21.11–$24.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $34K–$45K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Clays. It carries 919 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #69in Clays
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 919per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Stmnt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling
- Price
- $23.99
- Rating
- 4.5/5
- Reviews
- 2,815
- Age
- 5y ago

STMNT Grooming Goods Grooming Spray 6.7 oz | Natural Finish | Thicker Hair Feel | Non-Sticky
- Price
- $21.11
- Rating
- 4.6/5
- Reviews
- 645
- Age
- 5y ago

STMNT Grooming Goods Curl Cream | Enhances Curls | Texture Without Crispiness
- Price
- $21.36
- Rating
- 4.6/5
- Reviews
- 528
- Age
- 2y ago

STMNT Grooming Goods Shine Paste 3.38 oz | Natural Shine Finish | Strong Control | Non-Greasy Formula
- Price
- $23.69
- Rating
- 4.5/5
- Reviews
- 950
- Age
- 5y ago

STMNT Grooming Goods Fiber Pomade 3.38 oz | Semi-Matte Finish | Strong Control | Easy To Wash Out
- Price
- $23.56
- Rating
- 4.4/5
- Reviews
- 884
- Age
- 5y ago
Trending
estimated 90-day click momentum
STMNT Grooming Goods Grooming Spray 6.7 oz | Natural Finish | Thicker Hair Feel | Non-Sticky
- Price
- $21.11
- Rating
- 4.6/5
- Reviews
- 645
- Age
- 5y ago

STMNT Grooming Goods Dry Clay 3.38 oz | Extra Matte Finish | Super Strong Control | Easy to Wash Out
- Price
- $23.69
- Rating
- 4.3/5
- Reviews
- 1,010
- Age
- 5y ago

STMNT Grooming Goods Curl Cream | Enhances Curls | Texture Without Crispiness
- Price
- $21.36
- Rating
- 4.6/5
- Reviews
- 528
- Age
- 2y ago

STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling
- Price
- $23.99
- Rating
- 4.5/5
- Reviews
- 2,815
- Age
- 5y ago

STMNT Grooming Goods Shine Paste 3.38 oz | Natural Shine Finish | Strong Control | Non-Greasy Formula
- Price
- $23.69
- Rating
- 4.5/5
- Reviews
- 950
- Age
- 5y ago
Newest
by launch date
STMNT Grooming Goods Curl Cream | Enhances Curls | Texture Without Crispiness
- Price
- $21.36
- Rating
- 4.6/5
- Reviews
- 528
- Age
- 2y ago

STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling
- Price
- $23.99
- Rating
- 4.5/5
- Reviews
- 2,815
- Age
- 5y ago

STMNT Grooming Goods Grooming Spray 6.7 oz | Natural Finish | Thicker Hair Feel | Non-Sticky
- Price
- $21.11
- Rating
- 4.6/5
- Reviews
- 645
- Age
- 5y ago

STMNT Grooming Goods Shine Paste 3.38 oz | Natural Shine Finish | Strong Control | Non-Greasy Formula
- Price
- $23.69
- Rating
- 4.5/5
- Reviews
- 950
- Age
- 5y ago

STMNT Grooming Goods Fiber Pomade 3.38 oz | Semi-Matte Finish | Strong Control | Easy To Wash Out
- Price
- $23.56
- Rating
- 4.4/5
- Reviews
- 884
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
4
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- STMNT100%
Demand
Stmnt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Stmnt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- stmnt82K/yr
- stmnt grooming goods20K/yr
- stmt hair products9K/yr
- statement hair products for men11K/yr
Reviews and returns
What reviews say buyers love and hate about Stmnt
We read the reviews and the return reasons for every product selling here.
“the smell is way too strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stmnt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









