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Stitch Hair Brush

Fail

Demand is soft, at -42.9% this quarter, so Stitch Hair Brush is a Fail.

Flapen Score
34
34 / 100
Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 48
Market size
$90K/yr137K searches / yr
90-day growth
-42.9%search demand this quarter
Competition
59%top-5 click share · 6 brands · 31 sellers

Flapen Score

Stitch Hair Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Stitch Hair Brush is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Hair Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Stitch Hair Brush 137K times last year and spent an estimated $90K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-42.9%
Conversion, latest week
5.7%
Market size, estimated
$90Ka year
Peak month
December3.9× the quietest month
Top search term
stitch hair brush21K searches a year

02 · Price

A sale here is worth $11.39.

Listings sell for $11.39 on average, from $7.78 to $15.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $11.39 that is $3K to $6K a year per listing.

Average price
$11.39under the $15 to $100 sweet spot
Price range
$7.78–$15.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #1,129 within Hair Brushes. It carries 5,395 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
9.1%
Average rank
#1,129in Hair Brushes
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
5,395per listing
Listings tracked
17

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Stitch Hair Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

31

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Brand 153%
  • Brand 220%
  • Brand 311%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (0%)

Demand

Stitch Hair Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Stitch Hair Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch hair brush21K/yr
  • stitch brush14K/yr
  • stitch wet brush10K/yr
  • wicked wet brush29K/yr
  • wicked hair brush17K/yr
  • wet brush wicked11K/yr
  • wicked brush14K/yr
  • wet brush stitch4K/yr
  • stitch hairbrush4K/yr
  • stitch brush for girls3K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Hair Brush

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Durability”
0.5%of orders come back
“Falls apart easily”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Stitch Hair Brush questions

Answered from the same tracked data.