Stiletto Press on Nails

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+2.7%

Conversion, latest week

1.5%

Market size, estimated

$169Ka year

Peak month

June1.4× the quietest month

Top search term

stiletto press on nails481K searches a year

Listings sell for $9.88 on average, from $4.33 to $43.83. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $9.88 that is $988 to $2K a year per listing.

Average price

$9.88under the $15 to $100 sweet spot

Price range

$4.33–$43.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$988–$2K

Returns

1.9%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #748 within False Nails & Accessories. It carries 2,280 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#748in False Nails & Accessories

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

2,280per listing

Listings tracked

101

33 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

33

Successful launches

5Amazon's first-year sales bar

Average brand age

25 months