stila mascara
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$21.30avg listing price — sweet spot $15–$100
Price range
Great$14.04–$24.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,527.25avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Market size
Bad$81K$81K/yr · 21K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, stila mascara is a $81K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
stila mascara market data
- Units sold / yr
- 3K–4K
- avg 750–1,000/product
- Revenue / yr
- $64K–$85K
- units × avg price
- Conversion rate
- 17.8%
- Avg BSR
- #484
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 120 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- stila100%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +9.6% search growth over the last 90 days.Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.0×
Top stila mascara search terms
- stila mascara15K/yr
- stila mascara black5K/yr
- stila huge extreme lash mascara797/yr
Top stila mascara products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
stila HUGE Extreme Lash Mascara Intense Black | Volume Full Length Curl Lift No Clump Crunch or Smudge | Lightweight Long-Lasting Buildable Eye Makeup Formula | 0.44 Fl. Oz.
stila$23.914.4★4,994 rev
stila Magnum XXX Lash Mascara Black Voluminous Sky-High Volume Curl Lift Full Length Lightweight Long-Lasting Eye Makeup Formula 0.40 Fl. Oz.
stila$23.204.4★998 rev
stila Made-U-Lash Length & Define Tubing Mascara
stila$24.044.4★60 rev
stila TRAVEL SIZE - Huge Extreme Lash Mascara Intense Black 1 oz.
stila$14.044.4★57 rev
Newest
by launch datestila Made-U-Lash Length & Define Tubing Mascara
stila$24.0460 rev
stila TRAVEL SIZE - Huge Extreme Lash Mascara Intense Black 1 oz.
stila$14.0457 rev
stila Magnum XXX Lash Mascara Black Voluminous Sky-High Volume Curl Lift Full Length Lightweight Long-Lasting Eye Makeup Formula 0.40 Fl. Oz.
stila$23.20998 rev
stila HUGE Extreme Lash Mascara Intense Black | Volume Full Length Curl Lift No Clump Crunch or Smudge | Lightweight Long-Lasting Buildable Eye Makeup Formula | 0.44 Fl. Oz.
stila$23.914,994 rev
Trending
90-day click momentumstila Made-U-Lash Length & Define Tubing Mascara
stila$24.044.4★
stila HUGE Extreme Lash Mascara Intense Black | Volume Full Length Curl Lift No Clump Crunch or Smudge | Lightweight Long-Lasting Buildable Eye Makeup Formula | 0.44 Fl. Oz.
stila$23.914.4★
stila Magnum XXX Lash Mascara Black Voluminous Sky-High Volume Curl Lift Full Length Lightweight Long-Lasting Eye Makeup Formula 0.40 Fl. Oz.
stila$23.204.4★
stila TRAVEL SIZE - Huge Extreme Lash Mascara Intense Black 1 oz.
stila$14.044.4★
What buyers say about stila mascara
What buyers praise and complain about, mined from review topics.What buyers love
“also like the black”
“worth it”
“they're lighter”
“Excellent product”
“it lasts a long time”
“Travel size is great”
“It really does what it says”
“not tubing The formula is very thick and builds volume quickly, so if you like dramatic, fuller lashes, you may enjoy it”
“It doesn't bleed or flake off”
What buyers complain about
“Not the best”
“Itchy eyes”
“I was sent a used product or not because the box”
“This mascara smudged, clumped, and, after a few uses, I threw it in the trash”
“the mascara is too thick”
Top return reasons
Common questions
- Is stila mascara profitable to sell on Amazon United States?
- The niche generates $81K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the stila mascara niche?
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in stila mascara?
- Top complaints mined from reviews: Quality-Overall, Allergies, Product Condition. The return rate is 0.9%.
- When does demand for stila mascara peak?
- Demand peaks in Jul–Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the stila mascara niche?
- Listings span $14.04–$24.04; the average listing price is $21.30 (sweet spot $15–$100). The average incumbent carries 1,527 reviews — the moat a new listing must climb.