Stila Mascara

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months

21K

Growth, 90 days vs prior 90

+9.6%

Conversion, latest week

17.8%

Market size, estimated

$81Ka year

Peak month

December2.0× the quietest month

Top search term

stila mascara15K searches a year

Listings sell for $21.30 on average, from $14.04 to $24.04. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 750 to 1,000 of them. At $21.30 that is $16K to $21K a year per listing.

Average price

$21.30inside the $15 to $100 sweet spot

Price range

$14.04–$24.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

750–1,000

Revenue per listing a year

$16K–$21K

Returns

0.9%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #484 within Eyes. It carries 1,527 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#484in Eyes

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,527per listing

Listings tracked

4

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 120 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

120 months