Stila

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months

110K

Growth, 90 days vs prior 90

+2.4%

Conversion, latest week

2.8%

Market size, estimated

$77Ka year

Peak month

March2.1× the quietest month

Top search term

stila87K searches a year

Listings sell for $24.93 on average, from $14.70 to $42.97. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $24.93 that is $0 to $2K a year per listing.

Average price

$24.93inside the $15 to $100 sweet spot

Price range

$14.70–$42.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.5%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #223 within Eyes. It carries 4,429 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

97%

Out of stock, average day

1.4%

Average rank

#223in Eyes

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

4,429per listing

Listings tracked

36

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months