Is sticky dates lush shower gel profitable to sell on Amazon United States?

The niche generates $5.4M/yr across 31 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Worth a look (54/100).

How competitive is the sticky dates lush shower gel niche?

3 brands and 11 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sticky dates lush shower gel?

Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 1.4%.

When does demand for sticky dates lush shower gel peak?

Demand peaks in Nov–Dec; the busiest month runs 5.2× the quietest.

What does it cost to enter the sticky dates lush shower gel niche?

Listings span $10.51–$111.32; the average listing price is $33.26 (sweet spot $15–$100). The average incumbent carries 5,018 reviews — the moat a new listing must climb.

sticky dates lush shower gel

Worth a look

Shows a $5.4M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size

Incredible$5.4M

$5.4M/yr · 3.8M searches

Avg price

Incredible$33.26

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$10.51–$111.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,017.58

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, sticky dates lush shower gel is a $5.4M/yr Amazon United States market (3.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

sticky dates lush shower gel market data

Units sold / yr: 150K–200K; avg 6,000–8,000/product
Revenue / yr: $5.0M–$6.7M; units × avg price
Conversion rate: 4.3%
Avg BSR: #302
Page quality: 0%
Prime: 97%
Sponsored: 84%
Out of stock: 6.3%
Avg brand age: 67 months
Avg seller age: 129 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

L'OCCITANE99%
La Chatelaine1%
Salt & Stone1%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -14.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Open Trend

Top sticky dates lush shower gel search terms

loccitane1.7M/yr +6.5%2.8% conv.
loccitane hand creams766K/yr -37.3%4.7% conv.
loccitane hand cream250K/yr -15.4%4.6% conv.
loccitane body oil139K/yr -1.8%4.5% conv.
l occitane hand cream213K/yr -42.2%4.1% conv.
l occitane121K/yr -21.0%1.7% conv.
loccitane almond97K/yr -18.7%5.3% conv.
loccitane body lotion68K/yr -23.0%2.3% conv.
loccitane lotion43K/yr -5.1%2.9% conv.
loccitane gift sets72K/yr +9.4%3.4% conv.

All search terms

Top sticky dates lush shower gel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOCCITANE Fast-Absorbing 20% Shea Butter Hand Cream 5.20 fl oz

L'OCCITANE$30.724.7★12,030 rev

LOCCITANE 20% Organic Shea Butter Hand Cream

L'OCCITANE$29.574.7★12,030 rev

LOccitane Almond Supple Skin Oil 3.30 fl oz

L'OCCITANE$49.294.7★2,383 rev

LOCCITANE Cleansing & Softening Almond Shower Oil. 8.40 fl oz

L'OCCITANE$26.584.4★17,217 rev

LOccitane Hand Cream Classics 3-Piece Gift Set Moisturizing Skincare Trio Nourishing Creams for Dry Hands Nails and Cuticles Travel-Sized Vegan

L'OCCITANE$32.554.7★702 rev

Newest

by launch date

LOCCITANE 20% Organic Shea Butter Hand Cream

L'OCCITANE$29.5712,030 rev

2mo ago

LOCCITANE Shea Butter Hand Cream 1 oz

L'OCCITANE$12.4812,030 rev

2mo ago

LOCCITANE Almond Hair & Body Mist Lightweight Fragrance Spray Sweet Gourmand Vanilla Scent Hydrating Glow Finish Layering Perfume For Silky Skin

L'OCCITANE$38.92110 rev

9mo ago

LOCCITANE Limited Edition Shea Butter Ultra Rich Body Cream

L'OCCITANE$42.581,577 rev

9mo ago

LOCCITANE Almond Shimmering Body Oil: Instant Golden Glow 3.3 fl oz

L'OCCITANE$51.1933 rev

1y ago

What buyers say about sticky dates lush shower gel

What buyers praise and complain about, mined from review topics.

What buyers love

Smell34%

“great fragrance”

Soft Feel12%

“makes my skin so soft”

Moist/Dry11%

“Great moisturizer”

Quality-Overall9%

“Great beauty product”

Value For Money3%

“Worth it”

Suitability Dry Skin2%

“it did not dry my skin out”

Absorbency2%

“Absorbs beautifully”

Lather2%

“This is the best shower oil on the market for its wonderful heated lather”

Oily/Greasy2%

“Its non greasy, smells fresh”

Texture/Consistency-Overall1%

“The texture is rich”

What buyers complain about

Smell30%

“Disgusting smell”

Value For Money13%

“A little expensive”

Moist/Dry6%

“Not moisturizing”

Size-Overall4%

“the bottle looks smaller than expected”

Product Condition3%

“The product seemed to be used already”

Allergies3%

“my chest, throat & arms all broke out in this awful, itchy rash”

Oily/Greasy2%

“Greasy”

Advertised Vs Actual Product2%

“inaccurate description”

Lather1%

“Doesnt lather properly”

Ease Of Use1%

“which made it very difficult to apply”

Top return reasons

Smell42%

Size-Overall12%

Advertised Vs Actual Product9%

Product Condition7%

Value For Money7%

Moist/Dry4%

Oily/Greasy3%

Defective Material/Parts3%

Functionality-Overall2%