stick blush
Skip itA concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$35.85avg listing price — sweet spot $15–$100
Price range
Great$5.42–$58.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+71.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$117K$117K/yr · 210K searches
Review moat
Bad8,448.85avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Competition
Bad78%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, stick blush is a $117K/yr Amazon United States market (210K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Mar–Oct–Dec. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
stick blush market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $108K–$143K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #283
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 62%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
135
Top-5 brand share
85%
Top 20: 91%
Top-5 click share
78%
Top 20: 100%
Open market
6%
- Merit47%
- Generic15%
- NAPH15%
- --9%
- e.l.f.5%
- Moira3%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +71.3% search growth over the last 90 days.Peak months: Mar, Oct, Dec · busiest ÷ quietest = 4.5×
Top stick blush search terms
- merit blush balm93K/yr
- merit blush72K/yr
- merit flush balm14K/yr
- merit flush balm cream blush12K/yr
- merit blush balm bespoke3K/yr
- merit bespoke blush4K/yr
- merrit blush3K/yr
- merit beauty blush3K/yr
- merit cream blush3K/yr
- merit beauty flush balm cheek color3K/yr
Top stick blush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MERIT Flush Balm Cream Blush Archival Cool Mauve | Hydrating Radiant Cheek & Lip Tint Stick with Vitamin E | Lightweight Buildable Vegan & Cruelty-Free Blush
Merit$40.364.5★35 rev
M Flush Balm Cream Blush (0.31oz) (Stockholm- baby pink) + Bonus Acne Patch (36 Pieces)
NAPH$48.374.5★87 rev
Flush Balm Cream Blush Stick Medium Pink Brown
Generic$58.504.6★7 rev
MERIT Flush Balm Cream Blush Lusitano Soft Peach | Hydrating Radiant Cheek & Lip Tint Stick with Vitamin E | Lightweight Buildable Vegan & Cruelty-Free Blush
Merit$42.584.1★4 rev
M Flush Balm Cream Blush (0.31oz) (Beverly Hills - soft peach) + Bonus Acne Patch (36 Pieces)
--$46.444.5★87 rev
Newest
by launch dateFlush Balm Cream Blush Stick Medium Pink Brown
Generic$58.507 rev
MERIT The Mini Flush Blush Balm Trio Limited Edition
Merit$57.915 rev
MERIT Flush Balm Cream Blush Archival Cool Mauve | Hydrating Radiant Cheek & Lip Tint Stick with Vitamin E | Lightweight Buildable Vegan & Cruelty-Free Blush
Merit$40.3635 rev
MERIT Flush Balm Cream Blush Lusitano Soft Peach | Hydrating Radiant Cheek & Lip Tint Stick with Vitamin E | Lightweight Buildable Vegan & Cruelty-Free Blush
Merit$42.584 rev
Merit Cheeky Cream Blush Lightweight Buildable Color Balm with Vitamin E for Cheeks and Lips Flush Balm Cream Blush (0.31oz) (Cheeky - Cool Pink)
Generic$53.788 rev
Trending
90-day click momentum
MERIT Flush Balm Cream Blush Cheeky
Merit$30.294.4★
Flush Balm Cream Blush Stick Medium Pink Brown
Generic$58.504.6★
MERIT Flush Balm Cream Blush Lusitano Soft Peach | Hydrating Radiant Cheek & Lip Tint Stick with Vitamin E | Lightweight Buildable Vegan & Cruelty-Free Blush
Merit$42.584.1★
Julep Skip The Brush Cream to Powder Blush Stick - Muted Mauve - 2-in-1 Cream Blush and Lip Color Stick - Blendable Cheek Formula No Brush Required Cruelty-Free Dewy Finish for All Skin Types
Julep$16.524.2★
MERIT Flush Balm Cream Blush Archival Cool Mauve | Hydrating Radiant Cheek & Lip Tint Stick with Vitamin E | Lightweight Buildable Vegan & Cruelty-Free Blush
Merit$40.364.5★
What buyers say about stick blush
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful shade”
“Nice & creamy”
“This is the best and sooo cheap”
“Reasonable price”
“Easy to apply”
“Silky texture”
“blends into your face nicely”
“Easy to use”
“Very nice and shimmery recommend”
“lasts all day”
What buyers complain about
“Color bland”
“Its much larger”
“Waste of money”
“it didnt give me the natural glow I was looking for”
“Doesnt last very long”
“Allergic reaction”
“the high priced cream stick blush was so dry that it didn't go on well”
“the cheek sticks are a fail”
“It is too soft”
“Lip & Cheeks Color Stain”
Top return reasons
Common questions
- Is stick blush profitable to sell on Amazon United States?
- The niche generates $117K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +71.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the stick blush niche?
- 8 brands and 135 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in stick blush?
- Top complaints mined from reviews: Color, Size-Overall, Value For Money. The return rate is 0.9%.
- When does demand for stick blush peak?
- Demand peaks in Mar–Oct–Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the stick blush niche?
- Listings span $5.42–$58.50; the average listing price is $35.85 (sweet spot $15–$100). The average incumbent carries 8,449 reviews — the moat a new listing must climb.