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Sterilid Antimicrobial Eyelid Cleanser

Fail

The top 5 brands take 100% of clicks, so Sterilid Antimicrobial Eyelid Cleanser is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$274K/yr52K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
96%top-5 click share · 5 brands · 23 sellers

Flapen Score

Sterilid Antimicrobial Eyelid Cleanser against its category

The dotted line is the Beauty & Personal Care average. Past it, Sterilid Antimicrobial Eyelid Cleanser is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sterilid Antimicrobial Eyelid Cleanser market on Amazon at a glance

Shoppers on Amazon United States searched for Sterilid Antimicrobial Eyelid Cleanser 52K times last year and spent an estimated $274K. All 5 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 18.7% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $274K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
18.7%
Market size, estimated
$274Ka year
Peak month
May1.3× the quietest month
Top search term
heyedrate lid and lash cleanser8K searches a year

02 · Price

A sale here is worth $28.30.

Listings sell for $28.30 on average, from $11.96 to $66.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At $28.30 that is $42K to $57K a year per listing.

Average price
$28.30inside the $15 to $100 sweet spot
Price range
$11.96–$66.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
$42K–$57K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #224 within Cleansers. It carries 7,316 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#224in Cleansers
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
7,316per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
82 months

Products

Top Sterilid Antimicrobial Eyelid Cleanser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 221%
  • Brand 38%
  • Brand 44%
  • Brand 54%

Demand

Sterilid Antimicrobial Eyelid Cleanser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Sterilid Antimicrobial Eyelid Cleanser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heyedrate lid and lash cleanser8K/yr
  • sterilid antimicrobial eyelid cleanser9K/yr
  • thera tears sterilid antimicrobial eyelid cleanser6K/yr
  • sterilid6K/yr
  • heyedrate3K/yr
  • lid and lash cleanser4K/yr
  • theratears sterilid eyelid cleanser6K/yr
  • eye wash for dry eyes4K/yr
  • sterilid eyelid cleanser3K/yr
  • antimicrobial eyelid cleanser3K/yr

Reviews and returns

What reviews say buyers love and hate about Sterilid Antimicrobial Eyelid Cleanser

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Allergies”
0.4%of orders come back
“might irritate”
A buyer, on “Allergies”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sterilid Antimicrobial Eyelid Cleanser questions

Answered from the same tracked data.