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Stencil Stuff

Fail

The top 5 products take 82% of clicks, so Stencil Stuff is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$786K/yr493K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
82%top-5 click share · 10 brands · 21 sellers

Flapen Score

Stencil Stuff against its category

The dotted line is the Beauty & Personal Care average. Past it, Stencil Stuff is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stencil Stuff market on Amazon at a glance

Shoppers on Amazon United States searched for Stencil Stuff 493K times last year and spent an estimated $786K. The top 5 brands take 90% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 493K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $786K a year.

Searches, last 12 months
493K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
13.0%
Market size, estimated
$786Ka year
Peak month
January1.2× the quietest month
Top search term
stencil stuff160K searches a year

02 · Price

A sale here is worth $12.27.

Listings sell for $12.27 on average, from $6.73 to $28.03. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $12.27 that is $49K to $61K a year per listing.

Average price
$12.27under the $15 to $100 sweet spot
Price range
$6.73–$28.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$49K–$61K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #318 within Piercing & Tattoo Supplies. It carries 1,469 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#318in Piercing & Tattoo Supplies
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
1,469per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Stencil Stuff products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

21

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

7%

  • Brand 149%
  • Brand 225%
  • Brand 37%
  • Brand 47%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Stencil Stuff search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Stencil Stuff search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stencil stuff160K/yr
  • tattoo stencil gel91K/yr
  • stencil transfer gel45K/yr
  • tattoo transfer gel64K/yr
  • stencil gel47K/yr
  • tattoo stencil transfer gel15K/yr
  • transfer gel12K/yr
  • transfer gel for tattooing11K/yr
  • stencil stuff tattoo transfer gel10K/yr
  • tattoo stencil stuff7K/yr

Reviews and returns

What reviews say buyers love and hate about Stencil Stuff

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“Didnt work for me”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Stencil Stuff questions

Answered from the same tracked data.