Is stencil stuff profitable to sell on Amazon United States?

The niche generates $786K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (48/100).

How competitive is the stencil stuff niche?

10 brands and 21 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in stencil stuff?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Quality-Overall. The return rate is 0.3%.

When does demand for stencil stuff peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the stencil stuff niche?

Listings span $6.73–$28.03; the average listing price is $12.27 (sweet spot $15–$100). The average incumbent carries 1,469 reviews — the moat a new listing must climb.

stencil stuff

Skip it

A concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$786K

$786K/yr · 493K searches

Price range

Good$6.73–$28.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.27

avg listing price — sweet spot $15–$100

Review moat

Good1,469.23

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad90%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.0%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, stencil stuff is a $786K/yr Amazon United States market (493K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 48/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

stencil stuff market data

Units sold / yr: 60K–80K; avg 4,000–5,000/product
Revenue / yr: $736K–$982K; units × avg price
Conversion rate: 13.0%
Avg BSR: #318
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 2.2%
Avg brand age: 40 months
Avg seller age: 164 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Stencil Stuff49%
Pjordo25%
Usiriy7%
NenMaoKeNu7%
iseheri3%
Dynamic Color Co3%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top stencil stuff search terms

stencil stuff160K/yr -24.0%14.5% conv.
tattoo stencil gel91K/yr -13.0%8.7% conv.
stencil transfer gel45K/yr +73.5%10.2% conv.
tattoo transfer gel64K/yr -8.1%10.4% conv.
stencil gel47K/yr -31.3%6.9% conv.
tattoo stencil transfer gel15K/yr -1.4%8.6% conv.
transfer gel12K/yr +7.2%6.0% conv.
transfer gel for tattooing11K/yr -0.2%8.8% conv.
stencil stuff tattoo transfer gel10K/yr +5.0%11.5% conv.
tattoo stencil stuff7K/yr -30.4%9.4% conv.

All search terms

Top stencil stuff products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stencil Stuff Tattoo Stencil Transfer Gel 4oz Tattoo Stencil Transfer Solution Vegan-Friendly Stencil Gel Fast-Drying and Long-Lasting Clean and Easy Application

Stencil Stuff$13.054.8★4,875 rev

Pjordo Tattoo Stencil Transfer Gel Solution Tattoo Stencil Gel Tattoo Transfer Gel for Transfer Stickers Paper Machine Stencils Tattoo Supplies Accessories for Tattoo Artists & Beginners

Pjordo$8.154.7★544 rev

Stencil Stuff Tattoo Stencil Transfer Gel 8oz Tattoo Stencil Transfer Solution Vegan-Friendly Stencil Gel Fast-Drying and Long-Lasting Clean and Easy Application

Stencil Stuff$22.204.8★4,875 rev

Tattoo Transfer Gel - Usiriy Stencil Gel Professional Tattoo Transfer Cream Stick Tattoo Supplies Accessories for Body Art Makeup Artist

Usiriy$6.854.6★105 rev

150ml Tattoo Stencil Transfer Gel Solution Professional Tattoo Stencil Gel Stencil Magic Cream Tattoo Application Solution for Transfer Paper Machine Stencils Clear & Long-Lasting

NenMaoKeNu$9.174.7★533 rev

Newest

by launch date

Tattoo Transfer Gel - Usiriy Stencil Gel Professional Tattoo Transfer Cream Stick Tattoo Supplies Accessories for Body Art Makeup Artist

Usiriy$6.85105 rev

11mo ago

150ml Tattoo Stencil Transfer Gel Solution Professional Tattoo Stencil Gel Stencil Magic Cream Tattoo Application Solution for Transfer Paper Machine Stencils Clear & Long-Lasting

NenMaoKeNu$9.17533 rev

1y ago

Pjordo Tattoo Stencil Transfer Gel Solution Tattoo Stencil Gel Tattoo Transfer Gel for Transfer Stickers Paper Machine Stencils Tattoo Supplies Accessories for Tattoo Artists & Beginners

Pjordo$8.15544 rev

1y ago

ISEHERI Tattoo Transfer Gel 4oz Stencil Cream - Fast & Clear Long Lasting Solution for Tattoo Artists - Supplies

iseheri$7.11182 rev

2y ago

Pjordo 2PCS Tattoo Stencil Transfer Gel Solution 8oz Tattoo Transfer Gel for Stickers Paper Stencil Magic Cream for Tattoo Artists & Beginners Temporary Supplies

Pjordo$12.83251 rev

2y ago

What buyers say about stencil stuff

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Super nice and clean looking”

Value For Money14%

“Good value for price”

Efficiency12%

“Works very well”

Advertised Vs Actual Product11%

“Definitely what I expected”

Ease Of Use8%

“Easy to use”

Durability4%

“Definitely a reliable option whether youre newer or experienced”

Functionality-Overall4%

“stays pretty good throughout the entire process”

Adhesion/Stickiness3%

“doesnt feel overly sticky”

Suitability Combination Skin3%

“Works well, use less for fake skin”

Smudge Resistance3%

“No smudging, no fading halfway through, and it gives me plenty of time to position the stencil before it sets”

What buyers complain about

Functionality-Overall17%

“Didnt work for me”

Value For Money12%

“on this sight it was more affordable”

Quality-Overall9%

“Just good and cheap products you cant find anywhere else”

Adhesion/Stickiness8%

“feels like Elmers glue”

Smell7%

“Trash product smells”

Advertised Vs Actual Product4%

“Didnt come as pictured”

Natural Resource Wastage4%

“wasteful”

Strength4%

“breaks easily”

Size-Overall4%

“Larger than what I thought for the price”

Thickness4%

“Very thin and runny aswell”

Top return reasons

Functionality-Overall34%

Leak-Proof12%

Advertised Vs Actual Product8%

Adhesion/Stickiness8%

Size-Overall8%

Defective Material/Parts5%

Value For Money5%

Dilute/Watery4%

Quality-Overall4%

Moist/Dry3%

Common questions

Is stencil stuff profitable to sell on Amazon United States?: The niche generates $786K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (48/100).
How competitive is the stencil stuff niche?: 10 brands and 21 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in stencil stuff?: Top complaints mined from reviews: Functionality-Overall, Value For Money, Quality-Overall. The return rate is 0.3%.
When does demand for stencil stuff peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the stencil stuff niche?: Listings span $6.73–$28.03; the average listing price is $12.27 (sweet spot $15–$100). The average incumbent carries 1,469 reviews — the moat a new listing must climb.