Skip to content

Stem and Soul Superfood Soap

Maybe

An estimated 0.4% of orders come back. But the top 5 products take 84% of clicks, so Stem and Soul Superfood Soap is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$244K/yr171K searches / yr
90-day growth
+12.7%search demand this quarter
Competition
84%top-5 click share · 7 brands · 9 sellers

Flapen Score

Stem and Soul Superfood Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Stem and Soul Superfood Soap is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stem and Soul Superfood Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Stem and Soul Superfood Soap 171K times last year and spent an estimated $244K. The top 5 brands take 94% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $244K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
+12.7%
Conversion, latest week
9.8%
Market size, estimated
$244Ka year
Top search term
stem and soul superfood soap43K searches a year

02 · Price

A sale here is worth $14.62.

Listings sell for $14.62 on average, from $7.83 to $32.08. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $14.62 that is $15K to $18K a year per listing.

Average price
$14.62under the $15 to $100 sweet spot
Price range
$7.83–$32.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$15K–$18K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #197 within Cleansers. It carries 17,218 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#197in Cleansers
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
17,218per listing
Listings tracked
9

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Stem and Soul Superfood Soap products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

$0$37K$73K$110K$146K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7

Sellers

9

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

3%

  • Stem and Soul53%
  • VALITIC26%
  • Finturo5%
  • jioijioi5%
  • Kitsch5%
  • Prndkhn4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Stem and Soul Superfood Soap search demand

Weekly searches over the year. Pick a range.

13K8KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Stem and Soul Superfood Soap search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stem and soul superfood soap43K/yr
  • superfood soap37K/yr
  • stem and soul soap for dark spots23K/yr
  • stem and soul soap19K/yr
  • superfood soap stem & soul13K/yr
  • super food soap8K/yr
  • stem and soul7K/yr
  • stem & soul superfood soap7K/yr
  • superfood soap for dark spots5K/yr
  • super food soap by stem and soul3K/yr

Reviews and returns

What reviews say buyers love and hate about Stem and Soul Superfood Soap

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Smell”
20%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“No results”
A buyer, on “Functionality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stem and Soul Superfood Soap questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data