stella mccartney perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$54.17avg listing price — sweet spot $15–$100
Review moat
Good697.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$16.51–$153.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$68K$68K/yr · 39K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, stella mccartney perfume is a $68K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
stella mccartney perfume market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $41K–$54K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #2,144
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 88%
- Out of stock
- 4.1%
- Avg brand age
- 84 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
53
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Tocca83%
- STELLA MCCARTNEY POP BLUEBELL12%
- adidas3%
- Salt & Stone1%
- CYKLAR1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.2×
Top stella mccartney perfume search terms
- stella mccartney perfume16K/yr
- tocca stella perfume8K/yr
- tocca stella6K/yr
- stella perfume4K/yr
- stella by stella mccartney perfume3K/yr
- stella perfume by stella mccartney1K/yr
- stella stella mccartney358/yr
- stella mccartney stella perfume410/yr
Top stella mccartney perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tocca Stella Perfume for Women 1.7oz (50 ml) - Fresh Floral Blood Orange Freesia & Spicy Lily Fragrance
Tocca$82.514.6★829 rev
Tocca Stella Womens Perfume Travel Spray 0.34 oz. (10 ml) - Fresh Floral Blood Orange Freesia Spicy Lily
Tocca$30.084.6★829 rev
Tocca Womens Perfume Stella Fragrance 0.68 oz. (20 ml) - Fresh Floral Blood Orange Freesia Spicy Lily
Tocca$48.714.6★829 rev
STELLA MCCARTNEY POP BLUEBELL by Stella McCartney EAU DE PARFUM SPRAY 1.6 OZ *TESTER
STELLA MCCARTNEY POP BLUEBELL$29.080.0★0 rev
Tocca Stella (20ml + 50ml) Perfume Set for Women - Fresh Floral Blood Orange Freesia Spicy Lily - Hand-Finished Bottle
Tocca$119.904.6★829 rev
Newest
by launch dateSTELLA MCCARTNEY POP BLUEBELL by Stella McCartney EAU DE PARFUM SPRAY 1.6 OZ *TESTER
STELLA MCCARTNEY POP BLUEBELL$29.080 rev
adidas Womens By Stella McCartney Headband Athletic - Black - Size OSFW
adidas$16.515 rev
CYKLAR Perfume Oil for Skin Vanilla Verve Scent Spicy Sweet & Creamy Perfume Fragrance with Gourmand Vanilla Bergamot & Amber Notes Travel-Friendly 15ml
CYKLAR$22.64547 rev
Tocca Stella Womens Perfume Travel Spray 0.34 oz. (10 ml) - Fresh Floral Blood Orange Freesia Spicy Lily
Tocca$30.08829 rev
Tocca Stella Perfume Set for Women 100 ml (3.38 oz) + 10 ml (0.34 oz) - Fresh Floral Blood Orange Freesia Spicy Lily ($172 Value)
Tocca$153.14829 rev
Trending
90-day click momentumSTELLA MCCARTNEY POP BLUEBELL by Stella McCartney EAU DE PARFUM SPRAY 1.6 OZ *TESTER
STELLA MCCARTNEY POP BLUEBELL$29.080.0★
Tocca Stella (20ml + 50ml) Perfume Set for Women - Fresh Floral Blood Orange Freesia Spicy Lily - Hand-Finished Bottle
Tocca$119.904.6★
adidas Womens By Stella McCartney Headband Athletic - Black - Size OSFW
adidas$16.513.3★
TOCCA Eau de Parfum Florence 1.7 oz
Tocca$83.864.6★
Tocca Florence Perfume for Women 0.68 oz (20 ml) - Classic Floral Bergamot Pear & Gardenia Fragrance
Tocca$49.984.6★
What buyers say about stella mccartney perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Doesnt smell bad”
“The bottle is nice quality as well”
“Good value”
“$$$ and longevity”
“Perfect size perfect amount too”
“Great for traveling or gift or share them”
“Advertising is alluring”
“I feel this locks in the fragrance molecules”
“This is light and refreshing”
“easy 5 Stars”
What buyers complain about
“Bad smell”
“not for you if you want it to last all day”
“Waste of Money”
“Bottle smaller than I expected”
“I did not pay attention to the description”
“Not strong”
“The roller dispenser for fragrance doesnt release much of the fragrance”
“Its so cheap”
“Roller does not work”
“Hard pass”
Top return reasons
Common questions
- Is stella mccartney perfume profitable to sell on Amazon United States?
- The niche generates $68K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the stella mccartney perfume niche?
- 5 brands and 53 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in stella mccartney perfume?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.8%.
- When does demand for stella mccartney perfume peak?
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the stella mccartney perfume niche?
- Listings span $16.51–$153.14; the average listing price is $54.17 (sweet spot $15–$100). The average incumbent carries 697 reviews — the moat a new listing must climb.