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Steam Shower

Fail

The top 5 brands take 100% of clicks, so Steam Shower is a Fail.

Filters High Price
Flapen Score
43
43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$11.1M/yr312K searches / yr
90-day growth
-29.0%search demand this quarter
Competition
82%top-5 click share · 5 brands · 16 sellers

Flapen Score

Steam Shower against its category

The dotted line is the Beauty & Personal Care average. Past it, Steam Shower is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Steam Shower market on Amazon at a glance

Shoppers on Amazon United States searched for Steam Shower 312K times last year and spent an estimated $11.1M. All 5 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.1M a year.

Searches, last 12 months
312K
Growth, 90 days vs prior 90
-29.0%
Conversion, latest week
8.6%
Market size, estimated
$11.1Ma year
Peak month
January7.1× the quietest month
Top search term
body restore shower steamers163K searches a year

02 · Price

A sale here is worth $415.24.

Listings sell for $415.24 on average, from $7.66 to $2590.01. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $415.24 that is $1.2M to $1.7M a year per listing.

Average price
$415.24above the $15 to $100 sweet spot
Price range
$7.66–$2590.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
$1.2M–$1.7M
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Bath & Bathing Accessories. It carries 6,221 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Bath & Bathing Accessories
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
6,221per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Steam Shower products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 29%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Steam Shower search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.1×

Search terms

Top Steam Shower search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • body restore shower steamers163K/yr
  • steam shower41K/yr
  • body restore33K/yr
  • steam shower kit complete19K/yr
  • steam showers6K/yr
  • body restore lavender shower steamers4K/yr
  • steam shower kit6K/yr
  • restore shower steamers7K/yr
  • shower steamers body restore6K/yr
  • steam spa4K/yr

Reviews and returns

What reviews say buyers love and hate about Steam Shower

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Smell”
47%of negative reviews mention “Smell”
0.8%of orders come back
“Chemical smell”
A buyer, on “Smell”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

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FAQ

Common Steam Shower questions

Answered from the same tracked data.