Steam Hair Straightener
PassSteam Hair Straightener scores 65 out of 100, a Pass. Shoppers spend an estimated $752K a year here, search demand grew +233.0% this quarter, and an estimated 5.8% of orders come back.
- Flapen Score
- 65 / 100Top 3% of 10,978 Beauty & Personal Care niches · +17 vs the category median of 4865
- Market size
- $752K/yr855K searches / yr
- 90-day growth
- +233.0%search demand this quarter
- Competition
- 55%top-5 click share · 21 brands · 34 sellers
Flapen Score
Steam Hair Straightener against its category
The dotted line is the Beauty & Personal Care average. Past it, Steam Hair Straightener is stronger. Inside it, weaker.
Market
The Steam Hair Straightener market on Amazon at a glance
Shoppers on Amazon United States searched for Steam Hair Straightener 855K times last year and spent an estimated $752K. The top 5 brands take 69% of clicks. Demand peaks in Jun–Nov. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 855K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +233.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $752K a year.
- Searches, last 12 months
- 855K
- Growth, 90 days vs prior 90
- +233.0%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $752Ka year
- Peak month
- June3.4× the quietest month
- Top search term
- steam brush for hair113K searches a year
02 · Price
A sale here is worth $38.08.
Listings sell for $38.08 on average, from $14.56 to $65.97. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $38.08 that is $48K to $57K a year per listing.
- Average price
- $38.08inside the $15 to $100 sweet spot
- Price range
- $14.56–$65.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $48K–$57K
- Returns
- 5.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #338 within Irons. It carries 4,353 reviews at 2.99 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 61%
- Out of stock, average day
- 14.0%
- Average rank
- #338in Irons
- Average rating
- 2.99 starsAmazon United States average 4.42 stars
- Average reviews
- 4,353per listing
- Listings tracked
- 28
04 · Newcomers
17 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 17Amazon's first-year sales bar
- Average brand age
- 19 months
Products
Top Steam Hair Straightener products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
34
Top-5 brand share
69%
Top 20: 99%
Top-5 click share
55%
Top 20: 89%
Open market
27%
- Brand 151%
- Brand 26%
- Brand 35%
- Brand 44%
- Brand 53%
- Brand 63%
Demand
Steam Hair Straightener search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov · busiest ÷ quietest = 3.4×
Search terms
Top Steam Hair Straightener search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- steam brush for hair113K/yr
- steam hair straightener160K/yr
- steam hair brush47K/yr
- steam straighteners for hair131K/yr
- steam hair straightener brush52K/yr
- steam brush45K/yr
- steam straightener66K/yr
- steam brush hair straightener19K/yr
- plancha a vapor para cabello38K/yr
- hair steamer brush17K/yr
Reviews and returns
What reviews say buyers love and hate about Steam Hair Straightener
We read the reviews and the return reasons for every product selling here.
“DIDN'T WORK FOR ME”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Steam Hair Straightener questions
Answered from the same tracked data.