Steam Hair Straightener

Shoppers searched for this 855K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +233.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $752K a year.

Searches, last 12 months

855K

Growth, 90 days vs prior 90

+233.0%

Conversion, latest week

2.3%

Market size, estimated

$752Ka year

Peak month

June3.4× the quietest month

Top search term

steam brush for hair113K searches a year

Listings sell for $38.08 on average, from $14.56 to $65.97. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $38.08 that is $48K to $57K a year per listing.

Average price

$38.08inside the $15 to $100 sweet spot

Price range

$14.56–$65.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,250–1,500

Revenue per listing a year

$48K–$57K

Returns

5.8%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #338 within Irons. It carries 4,353 reviews at 2.99 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

61%

Out of stock, average day

14.0%

Average rank

#338in Irons

Average rating

2.99 starsAmazon United States average 4.42 stars

Average reviews

4,353per listing

Listings tracked

28

18 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

17Amazon's first-year sales bar

Average brand age

19 months