Steam Brush for Hair
PassSteam Brush for Hair scores 68 out of 100, a Pass. Shoppers spend an estimated $148K a year here, search demand grew >1,000% this quarter, and an estimated 5.4% of orders come back.
- Flapen Score
- 68 / 100Top 2% of 10,978 Beauty & Personal Care niches · +20 vs the category median of 4868
- Market size
- $148K/yr177K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 30%top-5 click share · 43 brands · 73 sellers
Flapen Score
Steam Brush for Hair against its category
The dotted line is the Beauty & Personal Care average. Past it, Steam Brush for Hair is stronger. Inside it, weaker.
Market
The Steam Brush for Hair market on Amazon at a glance
Shoppers on Amazon United States searched for Steam Brush for Hair 177K times last year and spent an estimated $148K. The top 5 brands take 44% of clicks. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.
- Searches, last 12 months
- 177K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $148Ka year
- Top search term
- steam brush for hair113K searches a year
02 · Price
A sale here is worth $30.40.
Listings sell for $30.40 on average, from $8.78 to $65.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $30.40 that is $0 to $3K a year per listing.
- Average price
- $30.40inside the $15 to $100 sweet spot
- Price range
- $8.78–$65.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 5.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 41.8% of listings are out of stock. The average listing ranks #661 within Hair Brushes. It carries 2,949 reviews at 2.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 44%
- Out of stock, average day
- 41.8%
- Average rank
- #661in Hair Brushes
- Average rating
- 2.67 starsAmazon United States average 4.42 stars
- Average reviews
- 2,949per listing
- Listings tracked
- 62
04 · Newcomers
36 of last year's 49 launches cleared the first-year sales bar.
49 products launched here in the last 12 months. 36 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 12 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 49
- Successful launches
- 36Amazon's first-year sales bar
- Average brand age
- 12 months
Products
Top Steam Brush for Hair products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
43 rising
Sellers
73
Top-5 brand share
44%
Top 20: 80%
Top-5 click share
30%
Top 20: 63%
Open market
52%
- Brand 115%
- Brand 211%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 64%
Search terms
Top Steam Brush for Hair search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- steam brush for hair113K/yr
- steam hair brush47K/yr
- hair steamer brush17K/yr
Reviews and returns
What reviews say buyers love and hate about Steam Brush for Hair
We read the reviews and the return reasons for every product selling here.
“DIDN'T WORK FOR ME”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Steam Brush for Hair questions
Answered from the same tracked data.









