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Steam Brush for Hair

Pass

Steam Brush for Hair scores 68 out of 100, a Pass. Shoppers spend an estimated $148K a year here, search demand grew >1,000% this quarter, and an estimated 5.4% of orders come back.

Flapen Score
68
68 / 100
Top 2% of 10,978 Beauty & Personal Care niches · +20 vs the category median of 48
Market size
$148K/yr177K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
30%top-5 click share · 43 brands · 73 sellers

Flapen Score

Steam Brush for Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Steam Brush for Hair is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steam Brush for Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Steam Brush for Hair 177K times last year and spent an estimated $148K. The top 5 brands take 44% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.8%
Market size, estimated
$148Ka year
Top search term
steam brush for hair113K searches a year

02 · Price

A sale here is worth $30.40.

Listings sell for $30.40 on average, from $8.78 to $65.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $30.40 that is $0 to $3K a year per listing.

Average price
$30.40inside the $15 to $100 sweet spot
Price range
$8.78–$65.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 41.8% of listings are out of stock. The average listing ranks #661 within Hair Brushes. It carries 2,949 reviews at 2.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
44%
Out of stock, average day
41.8%
Average rank
#661in Hair Brushes
Average rating
2.67 starsAmazon United States average 4.42 stars
Average reviews
2,949per listing
Listings tracked
62

04 · Newcomers

36 of last year's 49 launches cleared the first-year sales bar.

49 products launched here in the last 12 months. 36 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 12 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
49
Successful launches
36Amazon's first-year sales bar
Average brand age
12 months

Products

Top Steam Brush for Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

43 rising

Sellers

73

Top-5 brand share

44%

Top 20: 80%

Top-5 click share

30%

Top 20: 63%

Open market

52%

  • Brand 115%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Search terms

Top Steam Brush for Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • steam brush for hair113K/yr
  • steam hair brush47K/yr
  • hair steamer brush17K/yr

Reviews and returns

What reviews say buyers love and hate about Steam Brush for Hair

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Suitability Straight Hair”
13%of negative reviews mention “Functionality-Overall”
5.4%of orders come back
“DIDN'T WORK FOR ME”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Steam Brush for Hair questions

Answered from the same tracked data.