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Starwalker Montblanc

Fail

The top 5 products take 100% of clicks, so Starwalker Montblanc is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$263K/yr206K searches / yr
90-day growth
-33.6%search demand this quarter
Competition
100%top-5 click share · 3 brands · 21 sellers

Flapen Score

Starwalker Montblanc against its category

The dotted line is the Beauty & Personal Care average. Past it, Starwalker Montblanc is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Starwalker Montblanc market on Amazon at a glance

Shoppers on Amazon United States searched for Starwalker Montblanc 206K times last year and spent an estimated $263K. All 3 brands take every click. Demand peaks in Jul–Aug–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $263K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-33.6%
Conversion, latest week
2.5%
Market size, estimated
$263Ka year
Peak month
July4.2× the quietest month
Top search term
nikos sculpture36K searches a year

02 · Price

A sale here is worth $51.30.

Listings sell for $51.30 on average, from $44.51 to $53.93. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $51.30 that is $5K to $13K a year per listing.

Average price
$51.30inside the $15 to $100 sweet spot
Price range
$44.51–$53.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #815 within Men's. It carries 1,962 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#815in Men's
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
1,962per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Starwalker Montblanc products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 153%
  • Brand 235%
  • Brand 312%

Demand

Starwalker Montblanc search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KBlack Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Nov · busiest ÷ quietest = 4.2×

Search terms

Top Starwalker Montblanc search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nikos sculpture36K/yr
  • nikos sculpture parfum for men47K/yr
  • sculpture cologne for men33K/yr
  • nikos sculpture homme17K/yr
  • sculpture perfume6K/yr
  • sculpture nikos6K/yr
  • sculpture cologne9K/yr
  • niko sculpture perfume men13K/yr
  • nikos sculpture parfum3K/yr
  • sculpture homme nikos cologne4K/yr

Reviews and returns

What reviews say buyers love and hate about Starwalker Montblanc

We read the reviews and the return reasons for every product selling here.

85%of positive reviews mention “Smell”
67%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Smells cheap looks expensive dont buy”
A buyer, on “Smell”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Starwalker Montblanc questions

Answered from the same tracked data.