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Starfish Hair Clip

Maybe

The top 5 brands take only 29% of clicks. But shoppers spend only $75K a year here, so Starfish Hair Clip is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$75K/yr352K searches / yr
90-day growth
+56.2%search demand this quarter
Competition
23%top-5 click share · 62 brands · 67 sellers

Flapen Score

Starfish Hair Clip against its category

The dotted line is the Beauty & Personal Care average. Past it, Starfish Hair Clip is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Starfish Hair Clip market on Amazon at a glance

Shoppers on Amazon United States searched for Starfish Hair Clip 352K times last year and spent an estimated $75K. The top 5 brands take 29% of clicks. Demand peaks in Oct. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 352K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +56.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
352K
Growth, 90 days vs prior 90
+56.2%
Conversion, latest week
2.3%
Market size, estimated
$75Ka year
Peak month
October8.2× the quietest month
Top search term
seashell hair clip51K searches a year

02 · Price

A sale here is worth $9.27.

Listings sell for $9.27 on average, from $4.87 to $43.50. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $9.27 that is $927 to $2K a year per listing.

Average price
$9.27under the $15 to $100 sweet spot
Price range
$4.87–$43.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$927–$2K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #5,446 within Clips & Barrettes. It carries 806 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#5,446in Clips & Barrettes
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
806per listing
Listings tracked
83

04 · Newcomers

Amazon counts 4 of last year's 29 launches as successful.

29 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
4Amazon's first-year sales bar
Average brand age
27 months

Products

Top Starfish Hair Clip products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

62 rising

Sellers

67

Top-5 brand share

29%

Top 20: 69%

Top-5 click share

23%

Top 20: 54%

Open market

66%

  • CAKURE8%
  • WILLBOND7%
  • Sightor5%
  • Wthree5%
  • Fashey5%
  • TEBIEKOY4%

Demand

Starfish Hair Clip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 8.2×

Search terms

Top Starfish Hair Clip search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seashell hair clip51K/yr
  • starfish hair clip69K/yr
  • mermaid hair51K/yr
  • seashell hair accessories31K/yr
  • seashell hair clips22K/yr
  • shell hair accessories21K/yr
  • shell hair clips15K/yr
  • starfish hair clips16K/yr
  • ocean hair accessories10K/yr
  • sea shell hair clips9K/yr

Reviews and returns

What reviews say buyers love and hate about Starfish Hair Clip

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy10%−0.06

Bulky

This item was very heavy

WAY TO HEAVY

Smell9%−0.11

The smell is awful

leaves a smell

Weird smell

Size-Overall9%−0.04

the bracelets were very small

It was too big

They are small

Functionality-Overall6%−0.09

Couldnt get it to work properly

Didnt work well

Didn't work

Hair Related5%−0.08

pulled my hair out

Does not hold wave in hair

It doesn't do anything to my hair

Love

Ease Of Use19%+1.84

Easy to use

Easy to handle

easy to hold

Quality-Overall12%+0.60

are really well made

Overall great purchase

Excellent quality

Hair Styling7%+0.61

Cute curls

Curls feel very soft🫶🏼amazing

Curls her hair real nice

Color5%

Cute color

Color is nice

The color was beautiful

Heating5%+0.24

Gets hot quickly

Heats quickly

Heats up really well

Return

5.5% Return rate 34% Fixable by listing

Size-Overall17%▆▇▇▇▇█

the bracelets were very small

It was too big

They are small

Suitability Short Hair8%█▇▆▆▆▆

Not for shorter hair

Not for short hair

Does not work well with short hair

Functionality-Overall8%█▇▇█▇▇

Couldnt get it to work properly

Didnt work well

Didn't work

Advertised Vs Actual Product8%▇██▇▇▇

Misleading advertisement

False advertising

Not at all as pictured

Suitability Curly Hair8%█▇▆▇▇▄

FAQ

Common Starfish Hair Clip questions

Answered from the same tracked data.