Is starfish hair clip profitable to sell on Amazon United States?

The niche generates $75K/yr across 83 tracked products. 4 of 29 products launched in the last 360 days are still selling. 90-day search growth is +56.2%. Flapen's verdict: Worth a look (58/100).

How competitive is the starfish hair clip niche?

62 brands and 67 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 29% of demand.

What do buyers complain about in starfish hair clip?

Top complaints mined from reviews: Weight Heavy, Smell, Size-Overall. The return rate is 5.5% — above our launch gate.

When does demand for starfish hair clip peak?

Demand peaks in Oct; the busiest month runs 8.2× the quietest.

What does it cost to enter the starfish hair clip niche?

Listings span $4.87–$43.50; the average listing price is $9.27 (sweet spot $15–$100). The average incumbent carries 806 reviews — the moat a new listing must climb.

starfish hair clip

Worth a look

Shows no brand lock-in (top 5 brands take 29% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible29%

top-5 brand share — no brand owns this niche

Competition

Great23%

top-5 click share — an open shelf

Price range

Good$4.87–$43.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+56.2%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good805.77

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$9.27

avg listing price — sweet spot $15–$100

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Market size

Bad$75K

$75K/yr · 352K searches

Signals No Dominant Brand Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, starfish hair clip is a $75K/yr Amazon United States market (352K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Oct. Verdict: Worth a look — 58/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

starfish hair clip market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $139K–$185K; units × avg price
Conversion rate: 2.3%
Avg BSR: #5,446
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 4.6%
Avg brand age: 27 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

62 rising

Sellers

Top-5 brand share

29%

Top 20: 69%

Top-5 click share

23%

Top 20: 54%

Open market

66%

CAKURE8%
WILLBOND7%
Sightor5%
Wthree5%
Fashey5%
TEBIEKOY4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +56.2% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 8.2×

Open Trend

Top starfish hair clip search terms

seashell hair clip51K/yr +67.5%1.7% conv.
starfish hair clip69K/yr +41.1%3.1% conv.
mermaid hair51K/yr +41.2%1.6% conv.
seashell hair accessories31K/yr +58.7%2.2% conv.
seashell hair clips22K/yr +77.8%1.9% conv.
shell hair accessories21K/yr +50.8%2.1% conv.
shell hair clips15K/yr +102.2%1.7% conv.
starfish hair clips16K/yr +82.3%3.6% conv.
ocean hair accessories10K/yr +45.4%1.2% conv.
sea shell hair clips9K/yr +31.5%2.0% conv.

All search terms

Top starfish hair clip products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WILLBOND 12 Pieces Artificial Shell Pearl Starfish Seashell Hair Clip Set Acrylic Resin Women Lady Hair Clip Headdress Hairstyle Tool Accessories Beach Wedding Supplies(Charming)

WILLBOND$7.554.5★364 rev

Sightor 4PCS Starfish Hair Clips Mermaid Hair Accessories With 2PCS Face Body Glitter Gel Women Beach Sea Star Hair Clip for Halloween Mermaid Cosplay (Cream)

Sightor$7.354.5★72 rev

Shell Pearl Starfish Hair Clip Set Princess Hair Clips for Women Girls

Wthree$9.864.5★674 rev

6 PCS Small Metal Hair Clips Gold Starfish Hair Clips for Women Girls Small Alligator Clips for Summer Holiday Seashell Headwear Styling Tools for Mermaid Costume

SYGY$8.474.4★47 rev

Shell Claw Clip Acetate Hair Clips Small Hair Clips for Women White

OMG Decor$9.033.7★35 rev

Newest

by launch date

Kitsch Clam Shell Hair Clips - Beach-Inspired Cute Hair Clips | All-Day Strong Hold Metal Hair Accessories For Women | Elegant Gold Finish and Pearlized Cream - 2pc Set

Kitsch$10.7443 rev

4mo ago

MAKEMECHIC Womens 2/3 Pcs Starfish Hair Clips Pearl Barrettes Hairpins Summer Beach Hair Accessories Gold One-Size

MakeMeChic$12.264 rev

6mo ago

BARTOSI Beach Hair Clips Gold Seashell Hair Clip Starfish Hair Accessories for Women and Girls (Pack of 6)

BARTOSI$10.902 rev

7mo ago

LLMSIX 10pcs Starfish Hair Clip Starfish Mermaid Hair Accessories Beach Shell Hairs Clips for Women and Girls Beach-Themed Party Christmas Decoration Gifts

LLMSIX$7.114 rev

7mo ago

HJZHII 4 Pcs Starfish Hair Clip Starfish Hair Pins Handmade Mermaid Hairclips Cute Sea Star Hairs Pin Women Mermaid Costume Accessories for Beach Ocean Theme Party Show Birthday Dress Up

HJZHII$5.750 rev

8mo ago

What buyers say about starfish hair clip

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use19%

“Easy to use”

Quality-Overall12%

“are really well made”

Hair Styling7%

“Cute curls”

Color5%

“Cute color”

Heating5%

“Gets hot quickly”

Value For Money5%

“Worth the money”

Advertised Vs Actual Product4%

“As advertised”

Durability3%

“it stays for days”

Brightness/Shine/Glow3%

“the shimmer so much”

Suitability Straight Hair3%

“Im in love with this hair straightener”

What buyers complain about

Weight Heavy10%

“Bulky”

Smell9%

“The smell is awful”

Size-Overall9%

“the bracelets were very small”

Functionality-Overall6%

“Couldnt get it to work properly”

Hair Related5%

“pulled my hair out”

Suitability Short Hair5%

“Not for shorter hair”

Quality-Overall5%

“It is not reliable”

Damage/Burn Hair4%

“damaged my hair”

Durability4%

“Started falling apart”

Advertised Vs Actual Product3%

“Misleading advertisement”

Top return reasons

Size-Overall17%

Suitability Short Hair8%

Functionality-Overall8%

Advertised Vs Actual Product8%

Suitability Curly Hair8%

Suitability Long Hair7%

Damage/Burn Hair6%

Weight Heavy5%

Heating3%

Smell3%

Common questions

Is starfish hair clip profitable to sell on Amazon United States?: The niche generates $75K/yr across 83 tracked products. 4 of 29 products launched in the last 360 days are still selling. 90-day search growth is +56.2%. Flapen's verdict: Worth a look (58/100).
How competitive is the starfish hair clip niche?: 62 brands and 67 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 29% of demand.
What do buyers complain about in starfish hair clip?: Top complaints mined from reviews: Weight Heavy, Smell, Size-Overall. The return rate is 5.5% — above our launch gate.
When does demand for starfish hair clip peak?: Demand peaks in Oct; the busiest month runs 8.2× the quietest.
What does it cost to enter the starfish hair clip niche?: Listings span $4.87–$43.50; the average listing price is $9.27 (sweet spot $15–$100). The average incumbent carries 806 reviews — the moat a new listing must climb.