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Star Headband

Maybe

The top 5 brands take only 46% of clicks. But shoppers spend only $61K a year here, so Star Headband is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$61K/yr201K searches / yr
90-day growth
+10.2%search demand this quarter
Competition
29%top-5 click share · 40 brands · 51 sellers

Flapen Score

Star Headband against its category

The dotted line is the Beauty & Personal Care average. Past it, Star Headband is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Headband market on Amazon at a glance

Shoppers on Amazon United States searched for Star Headband 201K times last year and spent an estimated $61K. The top 5 brands take 46% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
+10.2%
Conversion, latest week
2.9%
Market size, estimated
$61Ka year
Peak month
October4.7× the quietest month
Top search term
star headband86K searches a year

02 · Price

A sale here is worth $10.47.

Listings sell for $10.47 on average, from $4.94 to $25.86. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $10.47 that is $0 to $1K a year per listing.

Average price
$10.47under the $15 to $100 sweet spot
Price range
$4.94–$25.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #3,849 within Headbands. It carries 393 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#3,849in Headbands
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
393per listing
Listings tracked
53

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Star Headband products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

$0$2K$4K$5K$7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

51

Top-5 brand share

46%

Top 20: 84%

Top-5 click share

29%

Top 20: 68%

Open market

51%

  • Glenmal14%
  • Unicra12%
  • Aswewamt10%
  • TOBATOBA6%
  • Fashey4%
  • Generic4%

Demand

Star Headband search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Star Headband search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star headband86K/yr
  • star crown30K/yr
  • celestial headband11K/yr
  • star headpiece17K/yr
  • star tiara10K/yr
  • star headbands6K/yr
  • stars headband7K/yr
  • star headbands for women9K/yr
  • gold star headband9K/yr
  • star headband kids6K/yr

Reviews and returns

What reviews say buyers love and hate about Star Headband

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.11

Very small

Felt too tight

It was a tiny bit tight

Ease Of Use13%−0.14

Not easy to use

some are hard to clip on

A little hard to clip

Quality-Overall11%+0.83

Cheap

Cheaply made

Not great quality

Strength11%−0.12

weak

It's a little flimsy

Not super durable kinda flimsy

Weight Heavy5%+0.57

It's heavy, so be prepared,

a bit on the heavy side

Its a little heavy

Love

Quality-Overall17%+0.83

Nice quality not flimsy

Excellent quality

It has a realistic quality

Value For Money9%−0.02

It was definitely worth the price

The price was fair

Great value

Size-Overall9%−0.11

Can fit adults or kids

the perfect fit

easy to fit to your head

Durability7%+0.19

Although haven't used much, this has held up well and seems sturdy

DURABLE

Holds well

Color6%

Easy to use, silver color is nice and shiny

Very beautiful

Sparkles, color is very nice

Return

4.4% Return rate 63% Fixable by listing

Size-Overall44%███▇██

Very small

Felt too tight

It was a tiny bit tight

Quality-Overall6%▄▆▆▆█▇

Cheap

Cheaply made

Not great quality

Advertised Vs Actual Product5%█▇█▇▇█
Suitability Short Hair4%█▅█▇▆▆

They are a cute way to hold down my fly away hair that is too short to go into my ponytail

hold hardly any hair

Defective Material/Parts4%▇▄█▆▄▆

FAQ

Common Star Headband questions

Answered from the same tracked data.