Is star hair clips profitable to sell on Amazon United States?

The niche generates $468K/yr across 25 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +69.8%. Flapen's verdict: Worth a look (60/100).

How competitive is the star hair clips niche?

19 brands and 21 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in star hair clips?

Top complaints mined from reviews: Ease Of Use, Quality-Overall, Hair Related. The return rate is 1.9%.

When does demand for star hair clips peak?

Demand peaks in May–Jun; the busiest month runs 2.0× the quietest.

What does it cost to enter the star hair clips niche?

Listings span $3.89–$12.46; the average listing price is $7.14 (sweet spot $15–$100). The average incumbent carries 733 reviews — the moat a new listing must climb.

star hair clips

Worth a look

Shows demand growing +69.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Great+69.8%

90-day search growth — must beat 0% to launch

Returns

Great1.9%

return rate — above 5% kills the launch gate

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good733.16

avg incumbent reviews — the moat a new listing must climb

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Market size

Good$468K

$468K/yr · 917K searches

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Bad$7.14

avg listing price — sweet spot $15–$100

Price range

Bad$3.89–$12.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, star hair clips is a $468K/yr Amazon United States market (917K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 60/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

28%

SAOROPEB19%
Secmity16%
YGDZ16%
TINKRSTUFF10%
KUBOM6%
GKETN5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +69.8% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.0×

Open Trend

All search terms

Top star hair clips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Secmity 55pcs 1.22 Star Hair Clips Cute Hair Clips for Girls Colorful Metal Snap Hair Barrettes for Women Star Hair Accessories for Daily Party

Secmity$5.824.6★124 rev

YGDZ Star Hair Clips and Barrettes Set - 20 pcs 1.22 Y2K Hair Accessories 10 pcs 1.61 Silver Clips for Girls Women Rave Accessories Non-Slip Metal Snap Hair Clips

YGDZ$5.014.7★831 rev

Star Hair Clips 2000s Y2K Snap Hair Barrettes Non Slip Star Hair Accessories Silver Metal Hair Clips for Girls Women -15 PCS 1.57

SAOROPEB$7.854.4★1,167 rev

Tinkrstuff 100 PCS Colorful Hair Clips 1.18 Inch Y2K Accessories Star Hair Clips Non-Slip Snap Small Star Colorful Barrettes Accessories for Girls Women Fashion Cool Ornament Set for Rave Decor

TINKRSTUFF$8.084.4★175 rev

KUBOM 100 Pcs Star Hair Clips Non-slip Toddlers Colorful Cute Mixed Color Metal Hair Barrettes Hair Accessories for Women Girls

KUBOM$10.064.6★1,761 rev

Newest

by launch date

64 Pcs Cute Metal Star Snap Hair Clips for Women & Girls - Strong Hold Small Barrettes for Thin Fine & Short Hair(12 assorted colors)

ELANE$7.0676 rev

7mo ago

Secmity 55pcs 1.22 Star Hair Clips Cute Hair Clips for Girls Colorful Metal Snap Hair Barrettes for Women Star Hair Accessories for Daily Party

Secmity$5.82124 rev

9mo ago

YLMUSU 144 Pcs 1.2 Star Hair Clips - 24 Colors Metal Non-Slip Snap Hair Clips Colorful Star Clips y2k Stars Hair Barrettes for Women and Girls

YLMUSU$10.1354 rev

9mo ago

32 PCS 1.22 Star Hair Clips Y2K Accessories Non-Slip Metal Snap Silver Barrettes for Kids & Girls & Women kpop Styling

Isvo$5.1549 rev

9mo ago

15Pcs Star Hair Clips Snap Hair Barrettes for Women 2000s Y2K Non Slip Star Hair Accessories Silver Metal Cute Hair Clips

BluOcnMkt$3.8924 rev

9mo ago

What buyers say about star hair clips

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good quality”

Color10%

“The colors are bright”

Size-Overall9%

“Love the different sizes in a pack”

Advertised Vs Actual Product9%

“Just what I needed”

Value For Money9%

“Good deal”

Ease Of Use7%

“Easy to use”

Hair Styling7%

“and work very well in my thick, curly hair”

Durability5%

“it didnt break or anything which is really surprising”

Shape/Style4%

“Stylish”

Comfort-Overall3%

“they are comfortable”

What buyers complain about

Ease Of Use17%

“Difficult to Use”

Quality-Overall10%

“Not great quality”

Hair Related9%

“I end up pulling hair out”

Size-Overall9%

“Bigger then they look”

Strength9%

“FLIMSY”

Suitability Short Hair5%

“Did not clip to my hair all”

Durability4%

“Cheap and break super easily”

Color4%

“Not all colors”

Paint Quality3%

“The paint chips off”

Damage/Burn Hair3%

“Don't want to destroy my hair”

Top return reasons

Size-Overall17%

Suitability Short Hair12%

Suitability Long Hair10%

Quality-Overall10%

Functionality-Overall7%

Advertised Vs Actual Product5%

Defective Material/Parts4%

Ease Of Use4%

Strength4%

Value For Money3%

Common questions

Is star hair clips profitable to sell on Amazon United States?: The niche generates $468K/yr across 25 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +69.8%. Flapen's verdict: Worth a look (60/100).
How competitive is the star hair clips niche?: 19 brands and 21 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in star hair clips?: Top complaints mined from reviews: Ease Of Use, Quality-Overall, Hair Related. The return rate is 1.9%.
When does demand for star hair clips peak?: Demand peaks in May–Jun; the busiest month runs 2.0× the quietest.
What does it cost to enter the star hair clips niche?: Listings span $3.89–$12.46; the average listing price is $7.14 (sweet spot $15–$100). The average incumbent carries 733 reviews — the moat a new listing must climb.

star hair clips

star hair clips market data

Competition & brand share

Demand & seasonality

Top star hair clips search terms