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Standing Toiletry Bag

Maybe

The top 5 products take only 24% of clicks. But shoppers spend an estimated $28K a year here, so Standing Toiletry Bag is a Maybe.

Flapen Score
62
62 / 100
Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 48
Market size
$28K/yr52K searches / yr
90-day growth
+75.5%search demand this quarter
Competition
24%top-5 click share · 44 brands · 53 sellers

Flapen Score

Standing Toiletry Bag against its category

The dotted line is the Beauty & Personal Care average. Past it, Standing Toiletry Bag is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Standing Toiletry Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Standing Toiletry Bag 52K times last year and spent an estimated $28K. The top 5 brands take 46% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +75.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+75.5%
Conversion, latest week
3.1%
Market size, estimated
$28Ka year
Top search term
standing toiletry bag23K searches a year

02 · Price

A sale here is worth $17.39.

Listings sell for $17.39 on average, from $5.73 to $58.08. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $17.39 that is $0 to $2K a year per listing.

Average price
$17.39inside the $15 to $100 sweet spot
Price range
$5.73–$58.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #2,124 within Bags & Cases. It carries 959 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
17.3%
Average rank
#2,124in Bags & Cases
Average rating
4.07 starsAmazon United States average 4.42 stars
Average reviews
959per listing
Listings tracked
68

04 · Newcomers

8 of last year's 49 launches cleared the first-year sales bar.

49 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
49
Successful launches
8Amazon's first-year sales bar
Average brand age
21 months

Products

Top Standing Toiletry Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

44 rising

Sellers

53

Top-5 brand share

46%

Top 20: 82%

Top-5 click share

24%

Top 20: 58%

Open market

50%

  • Brand 122%
  • Brand 29%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Search terms

Top Standing Toiletry Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • standing toiletry bag23K/yr
  • stand up toiletry bag13K/yr
  • upright toiletry bag7K/yr
  • doresty standing makeup bag8K/yr

Reviews and returns

What reviews say buyers love and hate about Standing Toiletry Bag

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
5.0%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Standing Toiletry Bag questions

Answered from the same tracked data.