Stallion 53 Perfume

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $235K a year.

Searches, last 12 months

161K

Growth, 90 days vs prior 90

-17.9%

Conversion, latest week

4.1%

Market size, estimated

$235Ka year

Peak month

October1.8× the quietest month

Top search term

stallion 53 perfume men76K searches a year

Listings sell for $35.39 on average, from $21.30 to $71.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,250 to 1,500 of them. At $35.39 that is $44K to $53K a year per listing.

Average price

$35.39inside the $15 to $100 sweet spot

Price range

$21.30–$71.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

1,250–1,500

Revenue per listing a year

$44K–$53K

Returns

0.1%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #1,116 within Men's. It carries 636 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

43%

Out of stock, average day

9.6%

Average rank

#1,116in Men's

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

636per listing

Listings tracked

7

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months