Is stainless steel gua sha profitable to sell on Amazon United States?

The niche generates $491K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (42/100).

How competitive is the stainless steel gua sha niche?

9 brands and 169 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in stainless steel gua sha?

Top complaints mined from reviews: Smell, Quality-Overall, Allergies. The return rate is 0.7%.

When does demand for stainless steel gua sha peak?

Demand peaks in Jan; the busiest month runs 1.5× the quietest.

What does it cost to enter the stainless steel gua sha niche?

Listings span $3.74–$21.84; the average listing price is $9.09 (sweet spot $15–$100). The average incumbent carries 6,919 reviews — the moat a new listing must climb.

stainless steel gua sha

Skip it

A concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$491K

$491K/yr · 606K searches

Price range

Okay$3.74–$21.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.09

avg listing price — sweet spot $15–$100

Review moat

Bad6,919.1

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.6%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, stainless steel gua sha is a $491K/yr Amazon United States market (606K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

stainless steel gua sha market data

Units sold / yr: 60K–80K; avg 5,000–6,000/product
Revenue / yr: $545K–$727K; units × avg price
Conversion rate: 8.9%
Avg BSR: #425
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 27 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

169

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Kitsch37%
Rena Chris29%
Nuanchu10%
BAIMEI6%
PLANTIFIQUE6%
tophld5%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.5×

Open Trend

Top stainless steel gua sha search terms

stainless steel gua sha208K/yr -5.6%10.1% conv.
metal gua sha101K/yr -7.7%8.5% conv.
gua sha stainless steel90K/yr -5.1%5.1% conv.
steel gua sha46K/yr +5.3%3.8% conv.
stainless steel gua sha tool29K/yr -32.6%7.5% conv.
stainless steel guasha17K/yr -8.6%10.0% conv.
metal guasha16K/yr -11.2%10.1% conv.
gua sha metal14K/yr -9.0%8.2% conv.
guasha stainless steel13K/yr +48.2%8.5% conv.
stainless steel guasha tool for face9K/yr +24.0%8.9% conv.

All search terms

Top stainless steel gua sha products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kitsch Stainless Steel Gua Sha Facial Tools - Guasha Tool for Face Face Sculpting Tool Neck Massager Double Chin Reducer Gua Sha Tools Lymphatic Drainage Massager Facial Skin Care - Silver

Kitsch$11.804.7★1,293 rev

Rena Chris Gua Sha Facial Tools Stainless Steel Guasha Tool for Acupuncture Manual Massage Tool for Jawline Sculpting and Puffiness Reducing Gua Sha Facial Massage Tool Skin-Care Gift (Silver)

Rena Chris$4.864.6★5,105 rev

Nuanchu Stainless Steel Gua Sha Facial Tool Metal Gua Sha for Lymphatic Drainage Guasha Face Sculpting Double Chin Reduce with Pouch Self Care Gift(304 Stainless Steel Silver)

Nuanchu$7.584.7★6,510 rev

BAIMEI$7.414.7★910 rev

PLANTIFIQUE Stainless Steel Gua Sha | Facial Tool | Skin Massage for Face Body Eyes Neck Heart Style with Travel Pouch | Skin Care Gift

PLANTIFIQUE$12.394.5★18,332 rev

Newest

by launch date

Stainless Steel Gua Sha Facial Tools Guasha Tool for Face Acupuncture Therapy Trigger Point Treatment Gua Sha Scraping Massage Tool

tophld$3.7479 rev

9mo ago

CAEYPOAR Stainless Steel Gua Sha Facial Tools Upgrade Metal Gua-sha Guasha Tool for Face and Body Treatment Muscle Tension and Puffiness Relief for Guasha Tool Skin Care Gifts for Women

CAEYPOAR$4.03244 rev

1y ago

PLANTIFIQUE Stainless Steel Gua Sha | Facial Tool | Skin Massage for Face Body Eyes Neck Heart Style with Travel Pouch | Skin Care Gift

PLANTIFIQUE$12.3918,332 rev

1y ago

Bealihelp Face Roller and Gua Sha Stainless Steel Facial Roller and Guasha Tool for Face Skin Care Roller for Wrinkles and Lifting Improve Puffiness Metal Face Massager for Eyes Neck Tighten

Bealihelp$10.10419 rev

2y ago

BAIMEI$7.41910 rev

3y ago

What buyers say about stainless steel gua sha

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Amazing Quality”

Value For Money12%

“very affordable”

Soft Feel9%

“Glides smooth”

Ease Of Use6%

“easy to clean”

Advertised Vs Actual Product5%

“Works as it should”

Ease Of Cleaning4%

“It even comes with a cleaning cloth”

Durability4%

“it does not break”

Weight Heavy3%

“Heavier than I imagined”

Efficiency2%

“Works great”

Strength2%

“So good its sturdy”

What buyers complain about

Smell15%

“the metallic smell was just too off putting”

Quality-Overall10%

“new one is low quality just to the touch”

Allergies6%

“metal caused an allergic reaction”

Sharpness6%

“Be aware there may be sharp spots”

Hard Feel4%

“It had a hard”

Shape/Style4%

“i dont like the shape”

Weight Heavy4%

“Its so heavy”

Instructions/User Manual/Troubleshooting4%

“However, the directions are not very clear and the insert included is poorly translated from Chinese to English”

Size-Overall4%

“Not a good fit”

Durability3%

“they break very easily”

Top return reasons

Size-Overall16%

Functionality-Overall10%

Weight Heavy9%

Smell9%

Value For Money8%

Advertised Vs Actual Product8%

Shape/Style5%

Material Quality5%