Stage Makeup
FailThe top 5 brands take 97% of clicks, so Stage Makeup is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $128K/yr179K searches / yr
- 90-day growth
- -10.3%search demand this quarter
- Competition
- 53%top-5 click share · 9 brands · 102 sellers
Flapen Score
Stage Makeup against its category
The dotted line is the Beauty & Personal Care average. Past it, Stage Makeup is stronger. Inside it, weaker.
Market
The Stage Makeup market on Amazon at a glance
Shoppers on Amazon United States searched for Stage Makeup 179K times last year and spent an estimated $128K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- -10.3%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $128Ka year
- Peak month
- October4.1× the quietest month
- Top search term
- ben nye73K searches a year
02 · Price
A sale here is worth $31.22.
Listings sell for $31.22 on average, from $15.70 to $98.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $31.22 that is $3K to $8K a year per listing.
- Average price
- $31.22inside the $15 to $100 sweet spot
- Price range
- $15.70–$98.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #340 within Face. It carries 1,350 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #340in Face
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 1,350per listing
- Listings tracked
- 29
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Stage Makeup products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ben Nye Final Seal Setting Spray
- Price
- $36.89
- Rating
- 4.5/5
- Reviews
- 489
- Age
- 4y ago

Ben Nye Theatrical Creme Personal Kit - FAIR: LIGHTEST PK-0
- Price
- $34.65
- Rating
- 4.5/5
- Reviews
- 214
- Age
- 16y ago

Ben Nye Theatrical Creme Personal Kit - OLIVE : LIGHT MEDIUM PK-3
- Price
- $34.60
- Rating
- 4.4/5
- Reviews
- 241
- Age
- 13y ago

Ben Nye Neutral Set Setting Powder by Ben Nye
- Price
- $19.95
- Rating
- 4.6/5
- Reviews
- 968
- Age
- 9y ago

Theatrical Makeup Kits - Fair: Light PK-1
- Price
- $35.79
- Rating
- 4.4/5
- Reviews
- 354
- Age
- 16y ago
Trending
estimated 90-day click momentum
Skindinavia Makeup Setting Spray Bridal Setting Spray for Makeup Long Lasting Waterproof & Heat-Resistant Cooling Formula All-Day Wear Up to 16+ Hours Wedding Day Bridal Shower Gift 2 Oz
- Price
- $15.70
- Rating
- 4.5/5
- Reviews
- 2,549
- Age
- 2y ago

Ben Nye Final Seal Setting Spray
- Price
- $36.89
- Rating
- 4.5/5
- Reviews
- 489
- Age
- 4y ago

Mehron Makeup Mini-Pro Student Makeup Educational Kit (Medium Dark/Dark)
- Price
- $25.72
- Rating
- 4.6/5
- Reviews
- 324
- Age
- 14y ago

Pink Face Powder by Ben Nye
- Price
- $17.99
- Rating
- 4.4/5
- Reviews
- 824
- Age
- 16y ago

Translucent Face Powder in Fair by Ben Nye
- Price
- $20.14
- Rating
- 4.6/5
- Reviews
- 945
- Age
- 16y ago
Newest
by launch date
Skindinavia Makeup Setting Spray Bridal Setting Spray for Makeup Long Lasting Waterproof & Heat-Resistant Cooling Formula All-Day Wear Up to 16+ Hours Wedding Day Bridal Shower Gift 2 Oz
- Price
- $15.70
- Rating
- 4.5/5
- Reviews
- 2,549
- Age
- 2y ago

Professional Makeup Kit for Women Full Kit with Mirror 58 Colors All in One Make up Gift Set for Girls Included Eyeshadow Compact Powder Blusher Lipstick Eyebrow Pencil Gitter Gel Eyeliner Mascara (N)
- Price
- $27.24
- Rating
- 4.5/5
- Reviews
- 1,916
- Age
- 3y ago

12-Color Pro Makeup Kit for Women - Eyeshadow Foundation Lipstick Blush Brushes Eyeliner Stamp
- Price
- $21.23
- Rating
- 4.4/5
- Reviews
- 1,717
- Age
- 3y ago

Ben Nye Final Seal Setting Spray
- Price
- $36.89
- Rating
- 4.5/5
- Reviews
- 489
- Age
- 4y ago

Ben Nye Theatrical Creme Makeup Kit TK-3
- Price
- $98.05
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
102
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 91%
Open market
2%
- Ben Nye83%
- Mehron8%
- MORNECA2%
- SKINDINAVIA2%
- AOLIKOKO1%
- MISS ROSE M1%
- Open — no brand owns it (3 brands, 2%)
Demand
Stage Makeup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Stage Makeup search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ben nye73K/yr
- stage makeup kit27K/yr
- ben nye makeup kit21K/yr
- ben nye makeup15K/yr
- theater makeup kit11K/yr
- stage makeup kit theater8K/yr
- ben nye foundation6K/yr
- theatre makeup kit5K/yr
- theatrical makeup kit4K/yr
- ben nye stage makeup kit3K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stage Makeup questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









