Stage Makeup
FailThe top 5 brands take 97% of clicks, so Stage Makeup is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $128K/yr179K searches / yr
- 90-day growth
- -10.3%search demand this quarter
- Competition
- 53%top-5 click share · 9 brands · 102 sellers
Flapen Score
Stage Makeup against its category
The dotted line is the Beauty & Personal Care average. Past it, Stage Makeup is stronger. Inside it, weaker.
Market
The Stage Makeup market on Amazon at a glance
Shoppers on Amazon United States searched for Stage Makeup 179K times last year and spent an estimated $128K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- -10.3%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $128Ka year
- Peak month
- October4.1× the quietest month
- Top search term
- ben nye73K searches a year
02 · Price
A sale here is worth $31.22.
Listings sell for $31.22 on average, from $15.70 to $98.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $31.22 that is $3K to $8K a year per listing.
- Average price
- $31.22inside the $15 to $100 sweet spot
- Price range
- $15.70–$98.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #340 within Face. It carries 1,350 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #340in Face
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 1,350per listing
- Listings tracked
- 29
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Stage Makeup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
102
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
53%
Top 20: 91%
Open market
2%
- Brand 183%
- Brand 28%
- Brand 32%
- Brand 42%
- Brand 51%
- Brand 61%
- Open — no brand owns it (3 brands, 2%)
Demand
Stage Makeup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Stage Makeup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ben nye73K/yr
- stage makeup kit27K/yr
- ben nye makeup kit21K/yr
- ben nye makeup15K/yr
- theater makeup kit11K/yr
- stage makeup kit theater8K/yr
- ben nye foundation6K/yr
- theatre makeup kit5K/yr
- theatrical makeup kit4K/yr
- ben nye stage makeup kit3K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stage Makeup questions
Answered from the same tracked data.









