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Stage Makeup

Fail

The top 5 brands take 97% of clicks, so Stage Makeup is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$128K/yr179K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
53%top-5 click share · 9 brands · 102 sellers

Flapen Score

Stage Makeup against its category

The dotted line is the Beauty & Personal Care average. Past it, Stage Makeup is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stage Makeup market on Amazon at a glance

Shoppers on Amazon United States searched for Stage Makeup 179K times last year and spent an estimated $128K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
2.3%
Market size, estimated
$128Ka year
Peak month
October4.1× the quietest month
Top search term
ben nye73K searches a year

02 · Price

A sale here is worth $31.22.

Listings sell for $31.22 on average, from $15.70 to $98.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $31.22 that is $3K to $8K a year per listing.

Average price
$31.22inside the $15 to $100 sweet spot
Price range
$15.70–$98.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #340 within Face. It carries 1,350 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#340in Face
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,350per listing
Listings tracked
29

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Stage Makeup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

102

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

2%

  • Brand 183%
  • Brand 28%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (3 brands, 2%)

Demand

Stage Makeup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Stage Makeup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ben nye73K/yr
  • stage makeup kit27K/yr
  • ben nye makeup kit21K/yr
  • ben nye makeup15K/yr
  • theater makeup kit11K/yr
  • stage makeup kit theater8K/yr
  • ben nye foundation6K/yr
  • theatre makeup kit5K/yr
  • theatrical makeup kit4K/yr
  • ben nye stage makeup kit3K/yr

FAQ

Common Stage Makeup questions

Answered from the same tracked data.