Is st tropez self tanner face profitable to sell on Amazon United States?

The niche generates $98K/yr across 5 tracked products. 90-day search growth is +4.3%. Flapen's verdict: Skip it (45/100).

How competitive is the st tropez self tanner face niche?

1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in st tropez self tanner face?

Top complaints mined from reviews: Color, Allergies, Smell. The return rate is 1.4%.

When does demand for st tropez self tanner face peak?

Demand peaks in Mar–Apr–May; the busiest month runs 2.3× the quietest.

What does it cost to enter the st tropez self tanner face niche?

Listings span $22.32–$40.93; the average listing price is $32.28 (sweet spot $15–$100). The average incumbent carries 2,418 reviews — the moat a new listing must climb.

st tropez self tanner face

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$32.28

avg listing price — sweet spot $15–$100

Price range

Incredible$22.32–$40.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Returns

Great1.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,417.6

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.3%

90-day search growth — must beat 0% to launch

Market size

Bad$98K

$98K/yr · 28K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, st tropez self tanner face is a $98K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 45/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

st tropez self tanner face market data

Units sold / yr: 3K–4K; avg 500–750/product
Revenue / yr: $97K–$129K; units × avg price
Conversion rate: 10.9%
Avg BSR: #49
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 122 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

St.Tropez100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.3×

Open Trend

Top st tropez self tanner face search terms

st tropez face6K/yr +129.6%12.4% conv.
st tropez face tanner9K/yr +1.7%9.8% conv.
st tropez self tanner face11K/yr -38.6%9.5% conv.
st. tropez self tan purity bronzing water face mist3K/yr -22.8%15.6% conv.

All search terms

Top st tropez self tanner face products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

St.Tropez Self Tan Purity Bronzing Water Face Mist Natural Sunkissed Glow with Hyaluronic Acid & Antioxidants Vegan Natural & Cruelty-Free Face Care 2.7 Fl Oz

St.Tropez$28.684.4★9,212 rev

St.Tropez Sunlit Skin Bronzing Tint and Liquid Bronzer For Face & Skin Creates A Sun-Kissed Glow with Hyaluronic acid 1 FL OZ

St.Tropez$30.454.2★120 rev

St.Tropez Self Tan Purity Bronzing Water Tanning Mousse for Clear Tan with Streak-Free Finish Vegan Natural & Cruelty-Free

St.Tropez$40.934.4★1,105 rev

St.Tropez Luxe Tan Tonic Glow Drops 5-in-1 Face Self Tanning Drops Niacinamide Hyaluronic Acid Vitamin C & E Vegan Natural & Cruelty Free 1 Fl Oz

St.Tropez$39.014.2★1,151 rev

St.Tropez Purity Mini Kit: Self Tan Purity Bronzing Water Tanning Mousse and Self Tan Purity Bronzing Water Face Mist with Tanning Mitt Tropical Scent Vegan

St.Tropez$22.324.2★500 rev

Newest

by launch date

St.Tropez Purity Mini Kit: Self Tan Purity Bronzing Water Tanning Mousse and Self Tan Purity Bronzing Water Face Mist with Tanning Mitt Tropical Scent Vegan

St.Tropez$22.32500 rev

2y ago

St.Tropez Luxe Tan Tonic Glow Drops 5-in-1 Face Self Tanning Drops Niacinamide Hyaluronic Acid Vitamin C & E Vegan Natural & Cruelty Free 1 Fl Oz

St.Tropez$39.011,151 rev

4y ago

St.Tropez Self Tan Purity Bronzing Water Face Mist Natural Sunkissed Glow with Hyaluronic Acid & Antioxidants Vegan Natural & Cruelty-Free Face Care 2.7 Fl Oz

St.Tropez$28.689,212 rev

6y ago

St.Tropez Sunlit Skin Bronzing Tint and Liquid Bronzer For Face & Skin Creates A Sun-Kissed Glow with Hyaluronic acid 1 FL OZ

St.Tropez$30.45120 rev

8y ago

St.Tropez Self Tan Purity Bronzing Water Tanning Mousse for Clear Tan with Streak-Free Finish Vegan Natural & Cruelty-Free

St.Tropez$40.931,105 rev

8y ago

What buyers say about st tropez self tanner face

What buyers praise and complain about, mined from review topics.

What buyers love

Color24%

“Beautiful shade”

Smell13%

“It smells heavenly”

Quality-Overall11%

“AMAZING TANNER”

Brightness/Shine/Glow10%

“it's given me a nice glow”

Suitability Combination Skin8%

“its awesome for your skin”

Ease Of Application5%

“The application is a dream”

Ease Of Use5%

“Easy to use”

Advertised Vs Actual Product3%

“This product does exactly like advertised”

Value For Money2%

“more affordable than other brands I contemplated before purchasing this one”

Durability1%

“Did not break me out over the week I used it”

What buyers complain about

Color21%

“it is kind of orange”

Allergies14%

“Allergic Reaction”

Smell14%

“Smells burnt to me”

Functionality-Overall9%

“Barely works”

Value For Money6%

“Expensive”

Adhesion/Stickiness3%

“This is MORE sticky than any others I've tried”

Wrinkles3%

“It also left streaks”

Size-Overall3%

“Not the same size”

Oily/Greasy1%

“Greasy, long drying, and caused a skin outbreak on my right cheek”

Advertised Vs Actual Product1%

“Not as described”

Top return reasons

Functionality-Overall23%

Color18%

Smell14%

Advertised Vs Actual Product13%

Size-Overall5%

Value For Money4%

Defective Material/Parts4%

Product Condition3%

Suitability Humid Weather2%

Skin Health2%

Common questions

Is st tropez self tanner face profitable to sell on Amazon United States?: The niche generates $98K/yr across 5 tracked products. 90-day search growth is +4.3%. Flapen's verdict: Skip it (45/100).
How competitive is the st tropez self tanner face niche?: 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in st tropez self tanner face?: Top complaints mined from reviews: Color, Allergies, Smell. The return rate is 1.4%.
When does demand for st tropez self tanner face peak?: Demand peaks in Mar–Apr–May; the busiest month runs 2.3× the quietest.
What does it cost to enter the st tropez self tanner face niche?: Listings span $22.32–$40.93; the average listing price is $32.28 (sweet spot $15–$100). The average incumbent carries 2,418 reviews — the moat a new listing must climb.