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St Tropez Self Tanner Face

Fail

The top 5 products take 100% of clicks, so St Tropez Self Tanner Face is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$98K/yr28K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
100%top-5 click share · 1 brands · 4 sellers

Flapen Score

St Tropez Self Tanner Face against its category

The dotted line is the Beauty & Personal Care average. Past it, St Tropez Self Tanner Face is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The St Tropez Self Tanner Face market on Amazon at a glance

Shoppers on Amazon United States searched for St Tropez Self Tanner Face 28K times last year and spent an estimated $98K. One brand takes every click. Demand peaks in Mar–Apr–May. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
10.9%
Market size, estimated
$98Ka year
Peak month
April2.3× the quietest month
Top search term
st tropez face6K searches a year

02 · Price

A sale here is worth $32.28.

Listings sell for $32.28 on average, from $22.32 to $40.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $32.28 that is $16K to $24K a year per listing.

Average price
$32.28inside the $15 to $100 sweet spot
Price range
$22.32–$40.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
$16K–$24K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Sunscreens & Tanning Products. It carries 2,418 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Sunscreens & Tanning Products
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
2,418per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top St Tropez Self Tanner Face products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

St Tropez Self Tanner Face search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.3×

Search terms

Top St Tropez Self Tanner Face search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • st tropez face6K/yr
  • st tropez face tanner9K/yr
  • st tropez self tanner face11K/yr
  • st. tropez self tan purity bronzing water face mist3K/yr

Reviews and returns

What reviews say buyers love and hate about St Tropez Self Tanner Face

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Color”
21%of negative reviews mention “Color”
1.4%of orders come back
“it is kind of orange”
A buyer, on “Color”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common St Tropez Self Tanner Face questions

Answered from the same tracked data.