st tropez gradual tan lotion
Skip itSoft demand (-56.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$19.27avg listing price — sweet spot $15–$100
Price range
Great$9.06–$37.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad5,811.44avg incumbent reviews — the moat a new listing must climb
Market size
Bad$50K$50K/yr · 103K searches
Growth
Bad-56.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, st tropez gradual tan lotion is a $50K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 40/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
st tropez gradual tan lotion market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $48K–$58K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #244
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
76
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
60%
Top 20: 96%
Open market
10%
- Jergens50%
- Tanologist14%
- Bondi Sands12%
- Dove8%
- Loving Tan3%
- Garnier3%
- Open — no brand owns it (6 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -56.7% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 14.5×
Top st tropez gradual tan lotion search terms
- dove gradual tanning lotion42K/yr
- dove tanning lotion25K/yr
- dove gradual tan12K/yr
- dove summer glow12K/yr
- dove self tanning lotion6K/yr
- dove tan3K/yr
- dove gradual tan lotion2K/yr
Top st tropez gradual tan lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Fair to Medium Skin Tone 8.3 Fl Oz
Jergens$13.334.5★859 rev
Jergens Natural Glow +Firming Self Tanner Body Lotion Fair to Medium Skin Tone Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite 7.5 Fl Oz
Jergens$10.224.5★22,584 rev
Tanologist Hydrating Daily Glow Body Lotion Medium/Dark Gradual Tanning Lotion No Fake Tan Smell Streak-Free & Natural-Looking Self Tanner Vegan 8.45 fl. oz/250 ml Tube
Tanologist$11.404.4★977 rev
Bondi Sands Everyday Gradual Tanning Milk | Long-lasting Tanning Body Moisturizer Enriched With Aloe Vera and Vitamin E for Glowing Skin 12.68 Fl Oz
Bondi Sands$19.454.2★14,901 rev
Jergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz
Jergens$9.484.6★17,090 rev
Newest
by launch dateJergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Fair to Medium Skin Tone 8.3 Fl Oz
Jergens$13.33859 rev
Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Medium to Deep Skin Tones 8.3 Fl Oz
Jergens$13.23777 rev
Fair Skin Summer Revived Body Lotion by Dove
Dove$28.6727 rev
Tanologist Firming Daily Glow Body Lotion Light/Medium Gradual Tanning Lotion No Fake Tan Smell Streak-Free & Natural-Looking Self Tanner Vegan 8.45 fl. oz/250 ml Tube
Tanologist$11.58407 rev
Dove Body Cream Serum Niacinamide + Even Tone for Dark Spots and Uneven Tone with Vitamin C Pro-Retinol and Shea Butter Lotion 8 oz
Dove$9.062,488 rev
Trending
90-day click momentum
Palmers Cocoa Butter Formula Natural Bronze Body Lotion Gradual Tanning Moisturizer 13.5 Oz.
Palmer's$13.014.2★
Tanologist Firming Daily Glow Body Lotion Light/Medium Gradual Tanning Lotion No Fake Tan Smell Streak-Free & Natural-Looking Self Tanner Vegan 8.45 fl. oz/250 ml Tube
Tanologist$11.584.3★
Jergens Natural Glow Self Tanner Body Lotion Sunless Tanning Fair to Medium Skin Tone Daily Moisturizer with Coconut Oil Vitamin E and Antioxidants 7.5 Oz Pack of 2
Jergens$18.714.5★
Norvell Venetian Sunless Self Tanner Gradual Color Extender Lotion 8.5 fl oz Moisturizing Self Tanning Cream with Violet & Brown Tones Instant Bronzer Natural Fake Tan
Norvell$33.744.5★
+ Lux Unfiltered N32 Summer Skin Deep Gradual Self Tanner Hydrating Self Tanning Lotion - Shea Butter & Squalane - Non-Sticky No Transfer Natural-Looking Tan - Vegan Sunless Tanner - Santal
+ Lux Unfiltered$37.094.0★
What buyers say about st tropez gradual tan lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect shade”
“doesnt smell bad”
“Excellent on my skin”
“Excellent product”
“dries quickly”
“Skin glows”
“Easy to apply”
“Ease of use”
“Very soft”
“Not expensive”
What buyers complain about
“Not Fragrance Free”
“Color runs”
“Not working well”
“Too expensive”
“not hydrating”
“Allergic reaction”
“Tiny bottle”
“i ended up noticing the discoloration was back”
“Garbage”
“Ive only noticed a very slight improvement”
Top return reasons
Common questions
- Is st tropez gradual tan lotion profitable to sell on Amazon United States?
- The niche generates $50K/yr across 25 tracked products. 90-day search growth is -56.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the st tropez gradual tan lotion niche?
- 12 brands and 76 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in st tropez gradual tan lotion?
- Top complaints mined from reviews: Smell, Color, Functionality-Overall. The return rate is 0.8%.
- When does demand for st tropez gradual tan lotion peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 14.5× the quietest.
- What does it cost to enter the st tropez gradual tan lotion niche?
- Listings span $9.06–$37.15; the average listing price is $19.27 (sweet spot $15–$100). The average incumbent carries 5,811 reviews — the moat a new listing must climb.