st tropez face mist
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$44.66avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$7.02–$89.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Okay$273K$273K/yr · 268K searches
Review moat
Okay2,420.35avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.6%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, st tropez face mist is a $273K/yr Amazon United States market (268K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Mar–Apr–Jun. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
st tropez face mist market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $268K–$357K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #170
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 76%
- Out of stock
- 0.5%
- Avg brand age
- 51 months
- Avg seller age
- 123 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
60
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
3%
- Dolce Glow68%
- Coco & Eve13%
- St.Tropez9%
- COSHINE3%
- Generic3%
- Caudalie2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.6% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr, Jun · busiest ÷ quietest = 6.6×
Top st tropez face mist search terms
- dolce glow94K/yr
- dolce glow self tanner92K/yr
- dolce glow face mist36K/yr
- coco and eve self tanner face10K/yr
- dolce glow self tanner mist11K/yr
- coco and eve face tanner12K/yr
- coco and eve face3K/yr
- dulce glow self tanner3K/yr
- dolce glow mist3K/yr
- dolce glow tanner2K/yr
Top st tropez face mist products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dolce Glow Acqua Dark Self-Tanning Water Hydrating Face Mist Makeup Setting Spray for a Natural Radiant Glow 3.4 fl oz
Dolce Glow$66.654.2★3 rev
DOLCE GLOW LUSSO Self-Tanning Mousse Travel Size & Complimentary Sheet Masque
Dolce Glow$35.334.1★15 rev
DOLCE GLOW Devin + Hunter Glow Bundle - Dolce Self-Tanning Mist Travel Size and Acqua Hydrating Face Mist Clear
Dolce Glow$88.494.0★11 rev
DOLCE GLOW Luce Clear Self-Tanning Mist Mini (Travel Size) 3.4 Fl Oz (Pack of 1)
Dolce Glow$41.183.6★21 rev
Coco & Eve Face Tanning Micromist Sunless Facial Self Tanner Ultra Fine Mist for Face Included Hyaluronic Acid & Antioxidants Fast-Absorbing Streak-Free Glow Vegan & Cruelty-Free 2.54 Fl Oz
Coco & Eve$26.404.0★3,098 rev
Newest
by launch date
DOLCE GLOW Express Ultra Dark 2-Hour Self-Tanning Mousse with Glycerin & DMI
Dolce Glow$89.910 rev
Dolce~Glow Acqua Hydrating Self-Tanning Face Mist 3.4 Fl Oz
Generic$60.781 rev
Dolce Glow Acqua Dark Self-Tanning Water Hydrating Face Mist Makeup Setting Spray for a Natural Radiant Glow 3.4 fl oz
Dolce Glow$66.653 rev
Dolce Glow Bestsellers Discovery Set Self-Tanning Mousse & Hydrating Face Mist with Application Mitt and Travel Bag
Dolce Glow$75.641 rev
SALTYFACE - Tanning Water (Light to Medium) - Self Tanner for Face Neck Ears Chest - No Color Transfer - Oil Free Fragrance Free - Streak-Free Non-Clogging - Vegan Skin Care - 1 FL OZ (30 ML)
SALTYFACE$41.76128 rev
Trending
90-day click momentumDOLCE GLOW Express Ultra Dark 2-Hour Self-Tanning Mousse with Glycerin & DMI
Dolce Glow$89.910.0★
Dolce Glow Acqua Dark Self-Tanning Water Hydrating Face Mist Makeup Setting Spray for a Natural Radiant Glow 3.4 fl oz
Dolce Glow$66.654.2★
Dolce Glow Bestsellers Discovery Set Self-Tanning Mousse & Hydrating Face Mist with Application Mitt and Travel Bag
Dolce Glow$75.645.0★
Dolce~Glow Acqua Hydrating Self-Tanning Face Mist 3.4 Fl Oz
Generic$60.783.0★
Caudalie Self-Tan Hydrating Face Drops - 15 mL
Caudalie$27.854.1★
What buyers say about st tropez face mist
What buyers praise and complain about, mined from review topics.What buyers love
“Natural color”
“It smells heavenly”
“seems like theres a lot of good reviews”
“it's given me a nice glow”
“The best thing about it is how amazing my skin feels”
“Ease of use”
“Good color and easy application”
“Worth the buy”
“Super soft”
“dries quickly”
What buyers complain about
“very orange color :”
“Gave me a rash”
“has a slight smell”
“Expensive”
“Didn't work for me”
“is sticky/dry feeling on”
“Wouldnt recommend its sticky”
“Cheap quality”
“Intense irritation”
“Broke me out”
Top return reasons
Common questions
- Is st tropez face mist profitable to sell on Amazon United States?
- The niche generates $273K/yr across 17 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -23.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the st tropez face mist niche?
- 8 brands and 60 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in st tropez face mist?
- Top complaints mined from reviews: Color, Allergies, Smell. The return rate is 1.2%.
- When does demand for st tropez face mist peak?
- Demand peaks in Jan–Feb–Mar–Apr–Jun; the busiest month runs 6.6× the quietest.
- What does it cost to enter the st tropez face mist niche?
- Listings span $7.02–$89.91; the average listing price is $44.66 (sweet spot $15–$100). The average incumbent carries 2,420 reviews — the moat a new listing must climb.