St Tropez Face Mist

Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $273K a year.

Searches, last 12 months

268K

Growth, 90 days vs prior 90

-23.6%

Conversion, latest week

2.3%

Market size, estimated

$273Ka year

Peak month

February6.6× the quietest month

Top search term

dolce glow94K searches a year

Listings sell for $44.66 on average, from $7.02 to $89.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $44.66 that is $11K to $22K a year per listing.

Average price

$44.66inside the $15 to $100 sweet spot

Price range

$7.02–$89.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$11K–$22K

Returns

1.2%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #170 within Face Mists. It carries 2,420 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

94%

Out of stock, average day

0.5%

Average rank

#170in Face Mists

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

2,420per listing

Listings tracked

17

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

51 months