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Squirt Bottle

Maybe

Returns run at only 0.9% of orders. But prices span $4.97–$18.24, mostly outside the sweet spot, so Squirt Bottle is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$552K/yr488K searches / yr
90-day growth
+23.2%search demand this quarter
Competition
51%top-5 click share · 29 brands · 75 sellers

Flapen Score

Squirt Bottle against its category

The dotted line is the Beauty & Personal Care average. Past it, Squirt Bottle is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squirt Bottle market on Amazon at a glance

Shoppers on Amazon United States searched for Squirt Bottle 488K times last year and spent an estimated $552K. The top 5 brands take 53% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 488K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $552K a year.

Searches, last 12 months
488K
Growth, 90 days vs prior 90
+23.2%
Conversion, latest week
11.7%
Market size, estimated
$552Ka year
Peak month
June1.3× the quietest month
Top search term
squirt bottle320K searches a year

02 · Price

A sale here is worth $9.65.

Listings sell for $9.65 on average, from $4.97 to $18.24. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $9.65 that is $14K to $19K a year per listing.

Average price
$9.65under the $15 to $100 sweet spot
Price range
$4.97–$18.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$14K–$19K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Refillable Containers. It carries 4,395 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Refillable Containers
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
4,395per listing
Listings tracked
36

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
48 months

Products

Top Squirt Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

$0$22K$44K$66K$88K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 flat

Sellers

75

Top-5 brand share

53%

Top 20: 91%

Top-5 click share

51%

Top 20: 86%

Open market

41%

  • Teyssor13%
  • Norcalway12%
  • DONSTRAW11%
  • BRIGHTFROM10%
  • Zep7%
  • FANSTINOW6%

Demand

Squirt Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Squirt Bottle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squirt bottle320K/yr
  • squirt bottles for liquids100K/yr
  • squirt bottles49K/yr
  • water squirt bottle16K/yr
  • empty squirt bottles for liquids2K/yr

Reviews and returns

What reviews say buyers love and hate about Squirt Bottle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Spray/Flow19%−0.04

the spray mechanism has broken in a week

Does not Spray

Stopped spraying

Durability15%−0.11

Break Easily

Easy to break

broke quickly

Leak-Proof12%

They leak

The sprayer leaks

leaks all over

Quality-Overall10%+0.29

Disappointing drop in quality

Average quality

Cheap quality

Size-Overall8%+0.54

Quite large

Little small

Small bottles

Love

Spray/Flow18%−0.04

Spray works great

Wide spray

Good Spray

Quality-Overall15%+0.29

Good quality containers

Best quality

And good quality bottle

Advertised Vs Actual Product10%+1.14

Gets the job done

As advertised

As described

Value For Money9%+0.79

Great Deal

Decent price

Great Value

Size-Overall7%+0.54

Good size for home use

Great size

Fits what I need

Return

0.9% Return rate 63% Fixable by listing

Size-Overall52%▇█████

Quite large

Little small

Small bottles

Spray/Flow11%█▆▇█▇█

the spray mechanism has broken in a week

Does not Spray

Stopped spraying

Advertised Vs Actual Product5%▇███▇▇
Value For Money5%█▇▇▇██

Cheap comes expensive

Expensive

Waste of money

Functionality-Overall5%▆▇▇▆█▇

poor performance

Does not work very well

Didnt work

FAQ

Common Squirt Bottle questions

Answered from the same tracked data.