Skip to content

Squirt Bottle

Maybe

An estimated 0.9% of orders come back. But prices span $4.97–$18.24, mostly outside the sweet spot, so Squirt Bottle is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$552K/yr488K searches / yr
90-day growth
+23.2%search demand this quarter
Competition
51%top-5 click share · 29 brands · 75 sellers

Flapen Score

Squirt Bottle against its category

The dotted line is the Beauty & Personal Care average. Past it, Squirt Bottle is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squirt Bottle market on Amazon at a glance

Shoppers on Amazon United States searched for Squirt Bottle 488K times last year and spent an estimated $552K. The top 5 brands take 53% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 488K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $552K a year.

Searches, last 12 months
488K
Growth, 90 days vs prior 90
+23.2%
Conversion, latest week
11.7%
Market size, estimated
$552Ka year
Peak month
June1.3× the quietest month
Top search term
squirt bottle320K searches a year

02 · Price

A sale here is worth $9.65.

Listings sell for $9.65 on average, from $4.97 to $18.24. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $9.65 that is $14K to $19K a year per listing.

Average price
$9.65under the $15 to $100 sweet spot
Price range
$4.97–$18.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$14K–$19K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Refillable Containers. It carries 4,395 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Refillable Containers
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
4,395per listing
Listings tracked
36

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
48 months

Products

Top Squirt Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 flat

Sellers

75

Top-5 brand share

53%

Top 20: 91%

Top-5 click share

51%

Top 20: 86%

Open market

41%

  • Brand 113%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Squirt Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Squirt Bottle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squirt bottle320K/yr
  • squirt bottles for liquids100K/yr
  • squirt bottles49K/yr
  • water squirt bottle16K/yr
  • empty squirt bottles for liquids2K/yr

Reviews and returns

What reviews say buyers love and hate about Squirt Bottle

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Spray/Flow”
19%of negative reviews mention “Spray/Flow”
0.9%of orders come back
“the spray mechanism has broken in a week”
A buyer, on “Spray/Flow”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Squirt Bottle questions

Answered from the same tracked data.