Square Cotton Pads for Face
FailPrices span $3.95–$14.96, mostly outside the sweet spot, so Square Cotton Pads for Face is a Fail.
- Flapen Score
- 35 / 100Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 4835
- Market size
- $85K/yr63K searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 82%top-5 click share · 7 brands · 10 sellers
Flapen Score
Square Cotton Pads for Face against its category
The dotted line is the Beauty & Personal Care average. Past it, Square Cotton Pads for Face is stronger. Inside it, weaker.
Market
The Square Cotton Pads for Face market on Amazon at a glance
Shoppers on Amazon United States searched for Square Cotton Pads for Face 63K times last year and spent an estimated $85K. The top 5 brands take 94% of clicks. Demand peaks in Aug. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 14.9% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 14.9%
- Market size, estimated
- $85Ka year
- Peak month
- August1.8× the quietest month
- Top search term
- clean skin club face pads9K searches a year
02 · Price
A sale here is worth $9.11.
Listings sell for $9.11 on average, from $3.95 to $14.96. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $9.11 that is $7K to $9K a year per listing.
- Average price
- $9.11under the $15 to $100 sweet spot
- Price range
- $3.95–$14.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $7K–$9K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #99 within Cotton Balls & Swabs. It carries 6,543 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #99in Cotton Balls & Swabs
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 6,543per listing
- Listings tracked
- 10
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Square Cotton Pads for Face products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
10
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
3%
- Brand 176%
- Brand 26%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 63%
- Open — no brand owns it (1 brand, 3%)
Demand
Square Cotton Pads for Face search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.8×
Search terms
Top Square Cotton Pads for Face search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clean skin club face pads9K/yr
- clean face pads8K/yr
- toner pads dry15K/yr
- dry toner pads9K/yr
- clean pads4K/yr
- diy toner pads4K/yr
- clean skin pads3K/yr
- clean pads for face2K/yr
- clean 2 face pads2K/yr
- clean skin club pads3K/yr
Reviews and returns
What reviews say buyers love and hate about Square Cotton Pads for Face
We read the reviews and the return reasons for every product selling here.
“Not really impressed with the size and shape either”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Square Cotton Pads for Face questions
Answered from the same tracked data.









