Square Brush
FailThe top 5 brands take 94% of clicks, so Square Brush is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $77K/yr47K searches / yr
- 90-day growth
- -16.3%search demand this quarter
- Competition
- 53%top-5 click share · 8 brands · 38 sellers
Flapen Score
Square Brush against its category
The dotted line is the Beauty & Personal Care average. Past it, Square Brush is stronger. Inside it, weaker.
Market
The Square Brush market on Amazon at a glance
Shoppers on Amazon United States searched for Square Brush 47K times last year and spent an estimated $77K. The top 5 brands take 94% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- -16.3%
- Conversion, latest week
- 7.2%
- Market size, estimated
- $77Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- square hair brush10K searches a year
02 · Price
A sale here is worth $22.52.
Listings sell for $22.52 on average, from $4.37 to $34.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $22.52 that is $2K to $6K a year per listing.
- Average price
- $22.52inside the $15 to $100 sweet spot
- Price range
- $4.37–$34.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #364 within Hair Brushes. It carries 4,220 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #364in Hair Brushes
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 4,220per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Square Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
38
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
4%
- Brand 148%
- Brand 230%
- Brand 39%
- Brand 44%
- Brand 53%
- Brand 62%
- Open — no brand owns it (2 brands, 4%)
Demand
Square Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Square Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- square hair brush10K/yr
- square brush9K/yr
- nano thermic ceramic & ion brush9K/yr
- square round brush6K/yr
- square brush for blow drying5K/yr
- nanothermic ceramic ion brush4K/yr
- nano thermic olivia garden brush3K/yr
- square round brush for blow drying2K/yr
- olivia garden nano thermic ceramic ion brush294/yr
Reviews and returns
What reviews say buyers love and hate about Square Brush
We read the reviews and the return reasons for every product selling here.
“Breaks Easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Square Brush questions
Answered from the same tracked data.