Squalane Oil
MaybeBuyers convert on 13.3% of searches. But the top 5 products take 86% of clicks, so Squalane Oil is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $2.0M/yr798K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 86%top-5 click share · 9 brands · 20 sellers
Flapen Score
Squalane Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Squalane Oil is stronger. Inside it, weaker.
Market
The Squalane Oil market on Amazon at a glance
Squalane Oil is a $2.0M a year market on Amazon United States, with 798K searches a year. The top 5 brands take 88% of clicks. Demand peaks in Feb. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 798K times a year and 13.3% buy. Search demand moved -5.1% in 90 days, so the $2.0M a year market is softening.
- Search volume
- 798K
- Search growth, 90 days
- -5.1%
- Conversion
- 13.3%
- Market size
- $2.0M
02 · Money
The money is there.
Shoppers bought 100K to 125K units at $19.27 on average, 10,000 to 12,500 per product. Units times price is $1.9M to $2.4M a year.
- Units sold
- 100K–125K
- Units per product
- 10,000–12,500
- Average price
- $19.27
- Units × price
- $1.9M–$2.4M
03 · Shelf
Brands here are established.
The average listing ranks #54. 100% of listings ship Prime. 100% of the shelf is sponsored, so budget for ads. The average listing is out of stock 4.6% of the time. The average brand has sold here for 62 months.
- Average BSR
- #54
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.6%
- Average brand age
- 62 months
Products
Top Squalane Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
The Ordinary 100% Plant-Derived Squalane for Skin and Hair Lightweight Hydration and Moisture Barrier Support 1 Fl Oz
- Price
- $10.00
- Rating
- 4.7/5
- Reviews
- 5,677
- Age
- 9y ago
Good Molecules Squalane Oil - 100% Natural Squalane Oil Non-Greasy Moisturizer for Face Skin and Hair - Skin Firming Ultra Hydrating Facial Skin Care
- Price
- $7.98
- Rating
- 4.6/5
- Reviews
- 2,697
- Age
- 5y ago
BIOSSANCE 100% Squalane Oil - Sustainable Vegan Face Oil & Body Oil - Hydrating Fast-Absorbing Moisturizer - Ideal for Oily Skin Face Hair - Organic Sugarcane-Derived Squalane 3.3 ounces
- Price
- $31.61
- Rating
- 4.6/5
- Reviews
- 1,435
- Age
- 8y ago
Squalane Oil - 100% Pure & Natural Plant Derived Facial Oil 2 Fl Oz - Cold Pressed and Unrefined Premium Grade Multipurpose Moisturizing Oil for Skin and Hair
- Price
- $9.98
- Rating
- 4.6/5
- Reviews
- 1,337
- Age
- 5y ago
PURA DOR 3.38 Oz Squalane Oil - Non-GMO 100% Pure & Natural - Moisturizer For Face Hair And Body - Vegan Cruelty-Free with Anti-Aging Benefits - Men & Women - Travel Size Ayurvedic Skin Care
- Price
- $13.57
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 2y ago
Trending
90-day click momentumPURA DOR 3.38 Oz Squalane Oil - Non-GMO 100% Pure & Natural - Moisturizer For Face Hair And Body - Vegan Cruelty-Free with Anti-Aging Benefits - Men & Women - Travel Size Ayurvedic Skin Care
- Price
- $13.57
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 2y ago
Squalane Oil - 100% Pure & Natural Plant Derived Facial Oil 2 Fl Oz - Cold Pressed and Unrefined Premium Grade Multipurpose Moisturizing Oil for Skin and Hair
- Price
- $9.98
- Rating
- 4.6/5
- Reviews
- 1,337
- Age
- 5y ago
Squalane Oil Bulk- 32 oz 100% Pure & Natural Plant Derived Facial Oil - Cold Pressed and Unrefined Premium Grade Multipurpose Moisturizing Oil For Skin and Hair
- Price
- $60.92
- Rating
- 4.6/5
- Reviews
- 1,337
- Age
- 5y ago
Minimalist 100% Squalane Oil for Face Skin & Hair | Lightweight Moisturizes Improves Skin Hydration & Reduces Fine Lines | Restores Suppleness Firmness & Elasticity of Skin | 1 Fl Oz / 30 ml
- Price
- $12.78
- Rating
- 4.7/5
- Reviews
- 1,789
- Age
- 4y ago
Good Molecules Squalane Oil - 100% Natural Squalane Oil Non-Greasy Moisturizer for Face Skin and Hair - Skin Firming Ultra Hydrating Facial Skin Care
- Price
- $7.98
- Rating
- 4.6/5
- Reviews
- 2,697
- Age
- 5y ago
Newest
by launch datePURA DOR 3.38 Oz Squalane Oil - Non-GMO 100% Pure & Natural - Moisturizer For Face Hair And Body - Vegan Cruelty-Free with Anti-Aging Benefits - Men & Women - Travel Size Ayurvedic Skin Care
- Price
- $13.57
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 2y ago
Cliganic Pure Squalane Oil for Skin & Hair (1oz) - Non-GMO Verified Natural Plant-Derived Face Moisturizer
- Price
- $9.29
- Rating
- 4.8/5
- Reviews
- 484
- Age
- 3y ago
Minimalist 100% Squalane Oil for Face Skin & Hair | Lightweight Moisturizes Improves Skin Hydration & Reduces Fine Lines | Restores Suppleness Firmness & Elasticity of Skin | 1 Fl Oz / 30 ml
- Price
- $12.78
- Rating
- 4.7/5
- Reviews
- 1,789
- Age
- 4y ago
natural outcome Pure Squalane Oil l 100% Plant Derived Squalane Oil for Face Body Hair & Lips I Weightless Moisturizing Oil Firms Skin Reduces Fine Lines & Enhances Skin Elasticity I 1 oz
- Price
- $12.89
- Rating
- 4.6/5
- Reviews
- 294
- Age
- 4y ago
Good Molecules Squalane Oil - 100% Natural Squalane Oil Non-Greasy Moisturizer for Face Skin and Hair - Skin Firming Ultra Hydrating Facial Skin Care
- Price
- $7.98
- Rating
- 4.6/5
- Reviews
- 2,697
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
20
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
8%
- The Ordinary40%
- Good Molecules15%
- BIOSSANCE14%
- Everyday Beauty Helping You Feel Beautiful Inside And Out12%
- PURA D'OR6%
- Cliganic4%
- Open — no brand owns it (3 brands, 8%)
Demand
Squalane Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.0×
Search terms
Top Squalane Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- squalane oil322K/yr
- squalane oil for face99K/yr
- squalane84K/yr
- biossance squalane oil70K/yr
- the ordinary squalane oil38K/yr
- squalane oil organic25K/yr
- squalene31K/yr
- the ordinary squalane22K/yr
- ordinary squalane oil16K/yr
- the ordinary 100% plant-derived squalane11K/yr
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Best Flapen score
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FAQ
Common Squalane Oil questions
Answered from the same tracked data.