Squalane Oil

Shoppers searched for this 798K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months

798K

Growth, 90 days vs prior 90

-5.1%

Conversion, latest week

13.3%

Market size, estimated

$2.0Ma year

Peak month

February2.0× the quietest month

Top search term

squalane oil322K searches a year

Listings sell for $19.27 on average, from $7.98 to $60.92. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 10,000 to 12,500 of them. At $19.27 that is $193K to $241K a year per listing.

Average price

$19.27inside the $15 to $100 sweet spot

Price range

$7.98–$60.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

10,000–12,500

Revenue per listing a year

$193K–$241K

Returns

0.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #54 within Face Moisturizers. It carries 1,552 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

4.6%

Average rank

#54in Face Moisturizers

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

1,552per listing

Listings tracked

10

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months