Is squalane oil profitable to sell on Amazon United States?

The niche generates $2.0M/yr across 10 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the squalane oil niche?

9 brands and 20 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 88% of demand.

When does demand for squalane oil peak?

Demand peaks in Feb; the busiest month runs 2.0× the quietest.

What does it cost to enter the squalane oil niche?

Listings span $7.98–$60.92; the average listing price is $19.27 (sweet spot $15–$100). The average incumbent carries 1,552 reviews — the moat a new listing must climb.

squalane oil

Worth a look

Shows searches that convert (13.3% search→purchase), but a concentrated shelf (top 5 take 86% of clicks) keeps it on the watch list.

Conversion

Incredible13.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Market size

Incredible$2.0M

$2.0M/yr · 798K searches

Avg price

Great$19.27

avg listing price — sweet spot $15–$100

Price range

Great$7.98–$60.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,552

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-5.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad86%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, squalane oil is a $2.0M/yr Amazon United States market (798K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Feb. Verdict: Worth a look — 55/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

squalane oil market data

Units sold / yr: 100K–125K; avg 10,000–12,500/product
Revenue / yr: $1.9M–$2.4M; units × avg price
Conversion rate: 13.3%
Avg BSR: #54
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 4.6%
Avg brand age: 62 months
Avg seller age: 121 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 flat

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

The Ordinary40%
Good Molecules15%
BIOSSANCE14%
Everyday Beauty Helping You Feel Beautiful Inside And Out12%
PURA D'OR6%
Cliganic4%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 2.0×

Open Trend

Top squalane oil search terms

squalane oil322K/yr -6.3%10.5% conv.
squalane oil for face99K/yr -14.4%12.4% conv.
squalane84K/yr -1.6%6.2% conv.
biossance squalane oil70K/yr -21.9%8.6% conv.
the ordinary squalane oil38K/yr -17.7%21.8% conv.
squalane oil organic25K/yr +26.3%5.9% conv.
squalene31K/yr +3.2%6.0% conv.
the ordinary squalane22K/yr +4.1%17.1% conv.
ordinary squalane oil16K/yr +14.0%23.8% conv.
the ordinary 100% plant-derived squalane11K/yr +51.5%22.4% conv.

All search terms

Top squalane oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Ordinary 100% Plant-Derived Squalane for Skin and Hair Lightweight Hydration and Moisture Barrier Support 1 Fl Oz

The Ordinary$10.004.7★5,677 rev

Good Molecules Squalane Oil - 100% Natural Squalane Oil Non-Greasy Moisturizer for Face Skin and Hair - Skin Firming Ultra Hydrating Facial Skin Care

Good Molecules$7.984.6★2,697 rev

BIOSSANCE 100% Squalane Oil - Sustainable Vegan Face Oil & Body Oil - Hydrating Fast-Absorbing Moisturizer - Ideal for Oily Skin Face Hair - Organic Sugarcane-Derived Squalane 3.3 ounces

BIOSSANCE$31.614.6★1,435 rev

Squalane Oil - 100% Pure & Natural Plant Derived Facial Oil 2 Fl Oz - Cold Pressed and Unrefined Premium Grade Multipurpose Moisturizing Oil for Skin and Hair

Everyday Beauty Helping You Feel Beautiful Inside And Out$9.984.6★1,337 rev

PURA DOR 3.38 Oz Squalane Oil - Non-GMO 100% Pure & Natural - Moisturizer For Face Hair And Body - Vegan Cruelty-Free with Anti-Aging Benefits - Men & Women - Travel Size Ayurvedic Skin Care

PURA D'OR$13.574.6★183 rev

Newest

by launch date

PURA DOR 3.38 Oz Squalane Oil - Non-GMO 100% Pure & Natural - Moisturizer For Face Hair And Body - Vegan Cruelty-Free with Anti-Aging Benefits - Men & Women - Travel Size Ayurvedic Skin Care

PURA D'OR$13.57183 rev

2y ago

Cliganic Pure Squalane Oil for Skin & Hair (1oz) - Non-GMO Verified Natural Plant-Derived Face Moisturizer

Cliganic$9.29484 rev

3y ago

Minimalist 100% Squalane Oil for Face Skin & Hair | Lightweight Moisturizes Improves Skin Hydration & Reduces Fine Lines | Restores Suppleness Firmness & Elasticity of Skin | 1 Fl Oz / 30 ml

Minimalist$12.781,789 rev

4y ago

natural outcome Pure Squalane Oil l 100% Plant Derived Squalane Oil for Face Body Hair & Lips I Weightless Moisturizing Oil Firms Skin Reduces Fine Lines & Enhances Skin Elasticity I 1 oz

natural outcome$12.89294 rev

4y ago

Good Molecules Squalane Oil - 100% Natural Squalane Oil Non-Greasy Moisturizer for Face Skin and Hair - Skin Firming Ultra Hydrating Facial Skin Care

Good Molecules$7.982,697 rev

5y ago

Common questions

Is squalane oil profitable to sell on Amazon United States?: The niche generates $2.0M/yr across 10 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Worth a look (55/100).
How competitive is the squalane oil niche?: 9 brands and 20 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 88% of demand.
When does demand for squalane oil peak?: Demand peaks in Feb; the busiest month runs 2.0× the quietest.
What does it cost to enter the squalane oil niche?: Listings span $7.98–$60.92; the average listing price is $19.27 (sweet spot $15–$100). The average incumbent carries 1,552 reviews — the moat a new listing must climb.