Squalane Moisturizer

Shoppers searched for this 473K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

473K

Growth, 90 days vs prior 90

+2.9%

Conversion, latest week

6.1%

Market size, estimated

$1.2Ma year

Top search term

biossance210K searches a year

Listings sell for $41.71 on average, from $16.12 to $77.05. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $41.71 that is $42K to $52K a year per listing.

Average price

$41.71inside the $15 to $100 sweet spot

Price range

$16.12–$77.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,000–1,250

Revenue per listing a year

$42K–$52K

Returns

0.7%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #576 within Face Moisturizers. It carries 2,946 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#576in Face Moisturizers

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

2,946per listing

Listings tracked

18

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

61 months