squalane moisturizer
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$41.71avg listing price — sweet spot $15–$100
Price range
Incredible$16.12–$77.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.2M$1.2M/yr · 473K searches
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,945.56avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, squalane moisturizer is a $1.2M/yr Amazon United States market (473K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
squalane moisturizer market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- $1.0M–$1.3M
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #576
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 2.3%
- Avg brand age
- 61 months
- Avg seller age
- 121 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- S.NATURE49%
- BIOSSANCE49%
- BIODANCE2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 15 weeks — +2.9% search growth over the last 90 days.Top squalane moisturizer search terms
- biossance210K/yr
- s nature33K/yr
- squalane moisturizer32K/yr
- s nature aqua squalane cream37K/yr
- s nature squalane cream7K/yr
- biossance squalane21K/yr
- biossance squalane omega repair cream16K/yr
- s.nature15K/yr
- s.nature aqua squalane moisturizing cream12K/yr
- biossance moisturizer23K/yr
Top squalane moisturizer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
S.NATURE Pore Refining Moisturizer for Dry & Sensitive Skin Squalane Hydrating Face Cream Tightening & Smoothing Pores Lightweight Korean Skincare 2.02 fl oz
S.NATURE$18.314.4★671 rev
BIOSSANCE Squalane + Omega Repair Cream - Ultra-Moisturizing Face Cream - Skin Care with Hyaluronic Acid Ceramides Squalane - Ideal for Dry & Sensitive Skin Intense Hydration Moisturizer - 1.7oz
BIOSSANCE$57.904.4★1,290 rev
BIOSSANCE Squalane + Vitamin C Rose Advanced Facial Oil - Brightening Firming and Hydrating Serum for All Skin Types - Chios Crystal Oil Damascus Rose Extract & Squalane for Radiance - 1oz
BIOSSANCE$68.244.7★1,116 rev
S.NATURE Pore Minimizing Moisturizer for Dry & Sensitive Skin Squalane Hydrating Face Cream Tightening & Smoothing Pores Lightweight Korean Skincare 2.7 fl oz
S.NATURE$22.754.4★671 rev
S Nature Aqua Squalane Moisturizing Cream 60ml+30ml For all skin types - by calli shop
S.NATURE$20.234.2★25 rev
Newest
by launch date
BIOSSANCE Anti Aging Face Moisturizer with Growth Factor Peptides & Vegan Collagen Firming Face and Neck Cream for Wrinkles Fine Lines Squalane Peptide Collagen Moisturizer for Aging Skin 50ml
BIOSSANCE$59.8749 rev
S.NATURE Limited Holiday Gift Set for Hydration & Glass Skin | Aqua Squalane Cream 60ml + Aqua Oasis Toner 12ml | Korean Skin Care Set | Stocking Stuffers | Amazon Exclusive
S.NATURE$20.9435 rev
Biossance Squalane + Firm & Lift Dual Serum Face Serum for Maturing Skin Lifts & Hydrates Reduces Wrinkles Hyaluronic Acid Squalane Ectoin Gravetye Giant & Bisabolol 30ml
BIOSSANCE$64.44110 rev
S.NATURE AQUA SQUALANE SERUM | Deeply hydrated Facial Serum for All Skin Type Soothing Pore Tightening and Sebum control Benefits Korean Skin Care (1.69 Fl.Oz)
S.NATURE$18.02131 rev
Biossance Plump and Hydrate Skincare Set - Amino Aloe Gentle Foaming Cleanser Marine Algae Eye Cream Copper Peptide Rapid Plumping Serum & Omega Moisturizer For Face Lock In Hydration For Your Skin
BIOSSANCE$54.2275 rev
Trending
90-day click momentumBIOSSANCE Anti Aging Face Moisturizer with Growth Factor Peptides & Vegan Collagen Firming Face and Neck Cream for Wrinkles Fine Lines Squalane Peptide Collagen Moisturizer for Aging Skin 50ml
BIOSSANCE$59.874.6★
S Nature Aqua Squalane Moisturizing Cream 60ml+30ml For all skin types - by calli shop
S.NATURE$20.234.2★
S.NATURE Limited Holiday Gift Set for Hydration & Glass Skin | Aqua Squalane Cream 60ml + Aqua Oasis Toner 12ml | Korean Skin Care Set | Stocking Stuffers | Amazon Exclusive
S.NATURE$20.944.6★
BIOSSANCE Squalane + Caffeine Toning Body Cream Moisturizer for Firmness & Texture Vegan and Fragrance-Free Skin Care Nourishes Tones & Supports Moisture Barrier for All Skin Types 6.7 Fl Oz
BIOSSANCE$28.204.3★
BIOSSANCE Squalane + Omega Repair Cream - Ultra-Moisturizing Face Cream - Skin Care with Hyaluronic Acid Ceramides Squalane - Ideal for Dry & Sensitive Skin Intense Hydration Moisturizer - 3.38oz
BIOSSANCE$77.054.4★
Common questions
- Is squalane moisturizer profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the squalane moisturizer niche?
- 3 brands and 20 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the squalane moisturizer niche?
- Listings span $16.12–$77.05; the average listing price is $41.71 (sweet spot $15–$100). The average incumbent carries 2,946 reviews — the moat a new listing must climb.